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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
This diploma thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Analysis of offence after active defence
Šimonovský, Petr ; Buzek, Mario (advisor) ; Kokštejn, Jakub (referee)
Title: Analysis of Offence after Active Defence Objectives: The primary objective of this thesis is to implement quantitative and qualitative analysis of offence after reaching the ball during active defence within Bayern Munich matches. Attacks finished with a shot or a final pass. Consequently, the aims in view will be evaluated. Methods: The work uses the indirect observation method in particular matches which were available due to video records. Successful attacks were analysed according to quantity and quality. This analysis is focused on a detailed study of each attack from its foundig thanks to gaining the ball during active defence to its ending. Results: The results show the types and models realized during the monitored attacks of Bayern Munich team within the UEFA Champions League 2012/2013. Further, offensive and defensive phases of the game in the modern aspect of football are clarified. Last but not least, we are able to apply the models in question to different achievement groups. Keywords: UEFA Champions League 2012/2013, football, active defence, offence, cooperation, Bayern Munich, quantitative analysis, qualitative analysis
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Models of game cooperations at finishing in football
Fajfr, Jakub ; Buzek, Mario (advisor) ; Kokštejn, Jakub (referee)
Title: Models of game cooperation at finishing in football Objectives: The aim of this diploma thesis is to carry out quantitative and qualitative analysis of football matches played at EURO 2012. Methods: Research was made by indirect observation of football matches. Results: The aim of this thesis was accomplished. The teams were compared in several categories. The hypothesis was confirmed in particular categories and disproved in others. Research questions were answered. Acquired knowledge was used for setting up training exercise. Keywords: game performance, players, game situations, qualitative analysis
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Comparison of the media image of prosecutors G. Falcone and P. Borsellino in Italian press before and after the year 1992
Šauerová, Jana ; Cebe, Jan (advisor) ; Hájek, Roman (referee)
The topic of Mafia and the fight against it has always been very closely followed by media. The content of the news does not, however, always reflect the truth; sometimes we can even see an inclination to subjectivity and bias. On the example of Italian prosecutors Giovanni Falcone and Paolo Borsellino, it is shown how the media formed the medial image of people who were particularly engaged in fighting the organised crime. Falcone and Borsellino were two Sicilian prosecutors who made a significant contribution in fight against the Mafia in the 1980s and 1990s. The medial image of both prosecutors was changing over time. The goal of this thesis is to compare the medial image of both prosecutors created by two Italian daily newspapers before and after 1992 (the year of the assassination of the prosecutors) and to asses the eventual differences in the approach of these periodicals. Qualitative analysis of selected regional and national newspapers shows that before the assassinations in 1992, Falcone and Borsellino were criticized and attacked, on the other hand, after 1992, a heroization process occurred. The medial content of both periodicals have been compared and specific topics covered by each of them have been identified.
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Prostest and terroristic actions of the IRA in 1981 by the view of the czechoslovak press
Dobrovodský, Martin ; Bednařík, Petr (advisor) ; Lysoněk, Tomáš (referee)
The bachelor thesis Hunger strike of the Nortern Irish prisoners in 1981 by the view of the Czechoslovak press deals with the qualitative content analysis of the informations about hunger strike of the Norther Irish prisoners that appeard on the pages of selected Czechsoslovak newspapers. The period under ecxamination is from 1st March until 3rd October 1981. Hunger strike itself took place in prison in Northern Ireland that was called Long Kesh. Selected newspapers are Rudé právo, Mladá fronta and Lidová demokracie. Theoretical part of the work describes the history of the conflict in Northern Ireland. Methodological part presents research method, which is qualitative content analaysis and with it associated research questions and hypotheses. Each newspapers are introduced and analyzed separately and compared with each other at the end of the work. The main goal of the work is to find out, how selected newspapers informed about the events in Northern Ireland, how much space was given to these events and how much this newspapers presented their own opinion about the conflict.
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Media image of Vietnam in printed media
Hantonová, Barbora ; Lütke Notarp, Ulrike (advisor) ; Wolák, Radim (referee)
This diploma thesis concentrates on the media coverage of Vietnam in 2012, particularly in four Czech newspapers. Applying qualitative and quantitative method, it analyzes 358 articles, which appeared throughout the selected newspapers in 2012. This paper is divided into two parts, a theoretical and a practical one. The theoretical part describes Vietnam in the 20th century, the history of Czech-Vietnamese relations as well as the main media concepts that help to create a media image. The practical part of the quantitative method answers the research questions, which have been put forward at the beginning of the research. The data, such as the frequency of the topic during the year, topics that are usually connected with Vietnam, occurrence of the word Vietnam in headline and the amount of articles in which Vietnam is the main topic will be depicted using graphs and tables. The results of the qualitative analysis will then show, which characteristics are attributed to Vietnam in Czech daily press.
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Magazines for preschool children during the period 1990-2000
Veitová, Kateřina ; Wolák, Radim (advisor) ; Sládková, Hana (referee)
Title: Magazines for preschool children during the period 1990 - 2000 Author: Kateřina Veitová Supervisor: Mgr. Radim Wolák The thesis deals with analysis of market with magazines for preschool children between years 1990 and 2000. The first part describes the transformation of media environment and conditions for issuing periodicals. Also monitors all the titles that were issued during the period, and notes the impact that the publishing business conditions changes had on them. In the second part, the thesis focuses on the development of selected titles in terms of external and internal characters in the specified period and compares these titles with each other. For the purpose of the analysis were selected titles: Bobik, Medvídek Pú, Méďa Pusík, Mickey Mouse, Kačer Donald and Sluníčko, there were analyzed every two copies of each year in the period from 1990 to 2000 when the magazines were published. To achieve our goals, the qualitative research methods and study of relevant literature were used. The thesis also includes a chapter devoted to the profile of preschool age, for better orientation in the subject. Keywords: Magazines, preschool age, children, qualitative research, media after 1989
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