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Analysis and evaluation of internal communication in a particular firms
Marel, Miloslav ; Střížová, Vlasta (advisor) ; Novák, Marek (referee)
The aim of this thesis is to highlight the important aspects in internal company relationships focusing on corporate culture and internal communication. The theoretical terms such as information, communication, motivation, work motivation, organizational culture, domestic corporate communications and their interrelationships are described in the introductory part. The background and knowledge of the theoretical parts are used in the analysis of two specific companies (the first is a Czech middle-sized company with a long tradition and the other is the Czech branch of multinational pharmaceutical corporation) in the practical part. Data were collected by questionnaire, supplemented by personal interviews with staff and management of both companies. Data were evaluated according to several criteria, mostly according to corporate nationality and job title (ordinary employee, manager, top manager). The analysis found many failures in internal communication in both companies, especially in communicating with ordinary employees. Comparing the two companies showed that the level of internal communication in the Czech company is at significantly lower level than in a company with a strong foreign background. Based on the results of analysis and knowledge of internal communication issues were the two companies at the end of the analysis provided with the concrete measures to improve their corporate culture through internal communication. Overall, the results of the practical part indicated that the corporate culture and internal communication are still underestimated in the environment of Czech firms and at a lower level in comparison with foreign companies.
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Public Relations and Communication in the Health Sector
Pertlíčková Balcarová, Monika ; Lešetický, Ondřej (advisor) ; Chrápková, Taťána (referee)
The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.
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Organizational struvture of arts organizations
Šilerová, Lucie ; Švecová, Lenka (advisor) ; Borková, Vladislava (referee)
The thesis compares internal communication and organizational structure of arts organizations with general theoretical knowledge from economy theory. In the first part, the thesis presents an enquiry in the field of internal communication and structure of organizations and puts it into the context on a theoretical level. It concerns outlined historical development and types of organizational structures and communication flows. The second part addresses the application of theoretical knowledge in the area of culture. Furthermore, it analyses two particular arts organizations, inquiring especially into the nature of internal communication flows and development of organizational structure. Subsequently, it confronts the results with theoretical basis presented in the first chapter. Apart from other conclusions, it reveals several flaws and suggests possible solutions for necessary corrections.
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Internal Communication of Company Moeller
Kubánková, Šárka ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Thesis Internal Communication of Company Moeller Elektrotechnika Ltd. deals with the way of communication between controlling company and its subsidiary. In the first part there are described in more details the individual companies which are involved in the creation of the whole internal communication, it is Moeller GmbH, Eaton and Moeller Elektrotechnika Ltd. In the next part there is a theory that describes the issue of internal communication as such, its benefits, forms, etc. Finally, there is described setting of communication in international company Moeller Elektrotechnika Ltd., then what communication tools are used, and how they are accepted by employees. The conclusion is devoted to the questionnaire which had the task to find out how employees evaluate the principles of corporate culture as comparison to the years of 2005 and 2008.
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