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Společenská odpovědnost firmy PRIA Systém s.r.o.
Janečka, Tomáš
Bachelor thesis deals with the issue of corporate social responsibility. Theoretical part explains the basic concepts for the understanding of the issue. The aim of the thesis is analysing social responsibility of the selected company and to make proposals for extension CSR activities. Proposals are given for feedback to employees and management. In conclusion is recommendation for management how to pro-ceed in this strategy.
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Signal monitoring of suppliers/customers
Volf, Roman ; Molnár, Zdeněk (advisor) ; Vejlupek, Tomáš (referee)
This thesis deals with the possibilities of using methods of Competitive Intelligence in practice. The main objective of thesis is to design and realize system for collecting, analysis and distribution of data to end users at Crystal Glamour, Ins. To achieve this goal was set several sub - objectives. Analyze the company activities, find its strengths and weaknesses, identify opportunities and threats of company. Based on these data are identified goals of CI and information sources that cover the domain of interest. Then, using software applications from Tovek, spol. Ltd., the relevant articles are searched and analyzed, which are then distributed by the well-arranged report to individual users.
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Possibilities of data presentation in business intelligence applications
Tůma, Martin ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
This diploma thesis deals with the possibility of presentation data in business intelligence (BI) applications. The aim is to develop a methodology for reporting and data visualization using Microsoft SQL Server 2008 Business Intelligence Development Studio and Microsoft Excel 2010. Evaluate and identify opportunities for data display using the perception of information at a subconscious level in the above mentioned tools. Identify market trends from the perspective of business intelligence data visualization. In the first part thesis focuses on the analysis of the current BI market with regard to trends in data visualization. In the following part options of perceptions on a subconscious level are examined, which are then reflected in the establishment of a methodology reporting. Similarly, it is investigated the human perception of color. Presented are appropriate and inappropriate data visualization forms, at the most commonly used graphic forms. The work describes a method to ensure that the data will not be displayed tendentiously or distorted. My contribution is creating a reporting methodology that respects the life cycle of the report, as well as a logical follow-up steps to project management.
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Information design
Herch, Jan ; Slánský, David (advisor) ; Pour, Jan (referee)
This thesis focuses on the information design in business intelligence. It combines cognitive psychology, graphic design and information design to equip the reader with information and skills to create effective reports and dashboards. The paper presents not only theory but also explains their principles. In the practical part of the theoretical knowledge is applied in practice on a sample dashboard that corrects the current solution imaginary company Alfa Kampeny. Although the work is primarily focused developer BI reports and dashboards, ideas contained therein apply to all those who have businesses are graphs and tables.
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Business Intelligence
Strejčková, Lucie ; Jelínek, Jiří (advisor) ; Voráček, Jan (referee)
The diploma project deals with the issue of Business Intelligence, it focuses on tools used for data analysis and presentation. The project is divided into two parts -- the theoretical and practical one. The theoretical one applies to the characterization of the principle, the description of the architecture components and presentation techniques. The aim of this project is to suggest new suitable analytical tools and graphic interface of BI system for small and medium-sized businesses. Using selected tools is illustrated on a specific example.
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Design and implementation of metrics for campaign management in telecommunications
Rakár, Peter ; Novotný, Ota (advisor) ; Šimáček, Martin (referee)
Diploma thesis is focused on the evaluation of marketing campaigns which are realized in the environment of telecommunication companies. The thesis' main goal is the identification, analysis and design of metrics and dimensions which can be used for evaluation of marketing campaigns benefits, and which can provide feedback in the process of new campaign definition. The solution offered in the thesis provides a tool for more effective and more reliable analysis of marketing campaigns. The analysis of the current evaluation process and a suggestion of the process modification is also part of the proposed solution. The first part of thesis explains the relation between marketing, marketing campaigns and process of campaigns evaluation. The theoretical knowledge necessary in campaign evaluation is examined. The next chapter is focused on the characteristics of the telecommunication company which affect the way how campaigns are evaluated. The introduction of the thesis' practical part identifies the metrics actually used, where the knowledge of employees is imposed. Metrics are analyzed in the third chapter. The output of the analysis is used to design an automatized solution which generates the OLAP cube and reports for campaign evaluation. The functionality and suitability of the solution is verified by the implementation of a pilot solution with an example of reports on model campaign. The thesis' last part is supplemented with an analysis of the current evaluation process in the given telecommunication company, and suggestion of process modifications, there where the designed solution is utilized.
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Data visualizations in BI reporting tools
Brož, Ondřej ; Pour, Jan (advisor) ; Štoček, Milan (referee)
This diploma thesis deals with the Business Intelligence reporting tools and more especially with their data visualization capabilities. There are a lot of different reporting and analytic tools focusing for example on ad-hoc query, tool for creating dashboards or scorecards, visual discovery tools and advanced analytical tools for data mining etc. This work, however, is focused especially on selected enterprise reporting tools and data visualization tools as well as their possibilities of data isualizations, i.e. using different types of graphs and other possible advanced data visualizations. The Business Intelligence fundamentals together with the possible the reporting and analysis visual outputs are described at the beginning of this diploma work. The reporting itself is also putted into the context of the Business Intelligence solution. The next section is focus on the visual possibilities of data visualization in BI reporting tools. It means that I created the list of possible BI data visualizations with the detail specifications and showing examples on each of them. After this part, there are shown proper data visualizations for each of the selected BI domains, like finance, sales, marketing and human resources. This output belong to one of the main contributions of this work and also could be practically useful in the process of report creation and selection for Clever Decision's BI reporting needs. In the next chapter I compare the visual possibilities for each of the selected BI reporting tools according to Gartner. To this purpose the official documentations will be used as well as my personal experience gained from using some of selected reporting tools. In the last section there are detail views for each of two selected advanced data visualizations including a detail specification on each of them as well as his possible usage in practice and possibilities for further extension as well. The source of information in this section will be professional electronic resources focused on data visualization, design and so on.
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Data Visualization in Business Management
Greif, Tomáš ; Švecová, Lenka (advisor) ; Theodor, Michal (referee)
Diploma thesis describes basics terms of data visualization elements in the theoretical part. There are the following main topics covered -- importance of data visualization in business management, description and application of main chart types, design and usage of complex visualizations (dashboards), key features of modern data visualization technology. Theoretical grounds are then applied on real examples from different companies in order to show how managers can benefit from good data visualization techniques. Examples from significantly different areas were chosen -- financial management, operations management, analysis of process efficiency.
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Zavedení procesů řízení projektů dle PMBOK v sofwarové společnosti
Bykadorov, Andrej ; Chocholatý, Drahomír (advisor) ; Kudláček, Petr (referee)
The master thesis discusses the topic of introducing formal work procedures, management tools and reporting into a software company in order to meet the principles of project management defined in PMBOK. The main purpose of this work is to give the reader an overview of knowledge and process areas of these standards to a level that he understands the basics of the process. The next purpose of the work is the actual plan of implementation and adaptation of these processes by an existing software company. The final purpose of the work is an introduction of reporting and validation procedures in order to monitor the adaptation of the processes. The biggest contribution to Memos Software will be the overall improvement in development and resource planning processes, as well as the ability to measure their efficiency with greater reliance and precision. Since I work as Chief Operating Officer (COO) in the analysed company, I was able to clearly identify problematic areas of individual work procedures and processes in project management and suggest actions necessary to improve their quality and efficiency.
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