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Image of the Czech-Australian settlement in 1871 on the site of the Viennese press
Skálová, Monika ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The thesis "The image of Czech-Austrian settlement in 1871 in media coverage by Viennese press" is focused on the view of German Austrians on the constitutional negotiations between the government in Vienna and the Czech political representation. The settlement consisted of a several media events reflected by major European dailies. The work examines the sight of two important Viennese newspaper - Die Neue Freie Presse and Die Presse, which were located in the center of the political focus. The research depicts period when constitutional negotiations culminated - from August to September 1871. Prior the analysis of dailies is the theoretical part describing the development of Czech-German relations, with emphasis on German nationality within the Habsburg monarchy, the development of censorship in the monarchy in the second half of the nineteenth century and the history of the examined periodicals.
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Construction of Czech national identity in Czech print media
Šenkýřová, Lenka ; Jirák, Jan (advisor) ; Sekera, Martin (referee)
The diploma thesis "Construction of Czech national identity in Czech print media: a qualitative analysis of Mladá fronta DNES and Právo daily newspapers in the years 1999 and 2004" is concerned with the media constructing of Czech national identity in the content of two significant Czech print dailies. The concrete period chosen for the analysis of the construction is from 1st until 31st March in 1999 and it involves the accession of the Czech Republic to NATO (12th March), in the year 2004 the period is from 19th April until 19th May and it contains the accession of the Czech Republic to the EU (1st May). The qualitative method is used for the study of the construction. It is dealt with as an interpretative analysis of the text. With the aid of the relevant literature the study analyzes and interprets the found constructions of Czech national identity. It examines what identity and character and which traditions and attributes are given to the Czech nation by selected newspapers. It notices potential differences and uniformities between both newspapers and between 1999 and 2004. The analytical part of the thesis is complemented by the theoretical part and the methodology. The methodology describes the chosen technique of the analytical work. The theoretical part includes description of the period...
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Mediarepresentation of forming local policy
Švubová, Jana ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was...
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The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press
Krocová, Radka ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
The dissertation The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press based on contemporary press shows the way the Chernobyl nuclear accident was depicted in the press and the way its media image developed. The paper introduces historical context such as the Soviet-American relationships and ecological activities in the CSSR. Last but not least it describes causes, course and consequences of the Chernobyl accident. In the analysis only Czechoslovak/Czech and American press from the period from 1986 until 2011 was used. This procedure enabeled putting down and analysing the accident's media image in particular dailies and its transformation through the time. It also enabeled the confrontation between the Czechoslovak/Czech and the American press depiction. The contribution of this disertation is in the fact that it complements previous studies about the Chernobyl accident which primarily dealt with its ecological, health, social and economical consequences. A more extensive study about its media depiction was missing until now.
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Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk and Václav Havel death and funeral in Czech Press
Pavelková, Kateřina ; Cebe, Jan (advisor) ; Sekera, Martin (referee)
Diploma thesis "Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk's and Vaclav Havel's death and funeral in Czech Press" aims to compare the media images of the presidents' death and funeral in broadsheet and tabloid newspapers of that time. In this matter, media analyzed the lives of these great personalities, their work, political views, their acceptance and renown abroad, their merits and their critical reception as well. The study itself is divided into two main parts. The first one being the theoretical part informs about the political and social context of the time in which Tomas Garrigue Masaryk and Vaclav Havel lived and worked and it discusses their personalities in more details. Furthermore, the methodology used in the thesis is included in this section as well, representing and explaining the method of the media research. In the second practical part, the thesis provides the characteristics of the chosen broadsheet and tabloid newspapers - Lidove noviny, Poledni list and Blesk. By using qualitative analysis the thesis seeks to determine how media presented the presidents at that time. On one hand it attempts to illustrate the parallels that linked these two personalities, on the other hand it endeavours to describe how their images differed....
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Internet marketing influence on internet media content and its users presented on the czech media environment
Rajtmajerová, Daniela ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
The significations found in content aren't only explicitly present in the surface structures, but they're also built deep inside human mind as the basic semes - the minimum units with a signification. In the diploma thesis "Internet Marketing Influence on Internet Media Content and their Users at Czech Media Environment" we use a qualitative analysis method composed of the semiotic and the narrative analysis to describe and interpret the chosen samples of internet marketing content. The semiotic analysis helps us to interpret both the basic surface and deep significations present in the visual and text code of the interpreted samples. The narrative analysis unravels a narration the act is constructed from followed by interpretation. The application of both the methods allows us to identify myths in the narratives. The aim of application of both methods is to describe specific and repetitive deep significations and narrations individual communicates are built from and thus characterize internet marketing media discourse. The narratives form a basis of the interpersonal communication; they allow us to preserve and communicate significations through them. All the narratives of the interpreted samples of content were constructed with a basic conflict (or contradiction) and presented to the public...
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Journalists and source protection in motion pictures
Kroupa, Tomáš ; Bednařík, Petr (advisor) ; Wolák, Radim (referee)
This diploma thesis named "Journalists and source protection in motion pictures" focuses on investigative journalists pictured in movies that have originated in Anglo-American language and cultural area. Analyzed are such movies that either have been filmed or have had their opening night in last three decades of the twentieth century or the first decade of twenty first century. From 1970s decade there is one movie analyzed while from all the other decades there are always two movies were being taken into analysis. Theoretical part of this thesis consists first of all of all necessary terms followed by several chapters about history of investigative journalism in English speaking countries. Several important personas and events from the area of investigative journalism from the twentieth century are also mentioned. Political movies from 1960s and 1970s are also briefly mentioned at this point. Briefly discussed are also principles of qualitative analysis method and necessary assumptions. Within the practical part of this thesis every movie is described and analyzed. Specific qualitative analysis method is the same in case of all the analyzed movies and results are discussed in specific subchapters by the same structure so all movies can be easily compared and cross-analyzed. Detailed descriptions...
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
This diploma thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Kraus Magazine in Terms of the Political Economy of Communication: A Critical Analysis of a Year of Existence of the New Concept in the Czech Media Market
Podzimková, Linda ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This rigorous thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...
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Analysis of offence after active defence
Šimonovský, Petr ; Buzek, Mario (advisor) ; Kokštejn, Jakub (referee)
Title: Analysis of Offence after Active Defence Objectives: The primary objective of this thesis is to implement quantitative and qualitative analysis of offence after reaching the ball during active defence within Bayern Munich matches. Attacks finished with a shot or a final pass. Consequently, the aims in view will be evaluated. Methods: The work uses the indirect observation method in particular matches which were available due to video records. Successful attacks were analysed according to quantity and quality. This analysis is focused on a detailed study of each attack from its foundig thanks to gaining the ball during active defence to its ending. Results: The results show the types and models realized during the monitored attacks of Bayern Munich team within the UEFA Champions League 2012/2013. Further, offensive and defensive phases of the game in the modern aspect of football are clarified. Last but not least, we are able to apply the models in question to different achievement groups. Keywords: UEFA Champions League 2012/2013, football, active defence, offence, cooperation, Bayern Munich, quantitative analysis, qualitative analysis
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