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Major Trends in the Presentation of Tourism in the Czech Republic
Kratochvíl, Oldřich ; Musil, Martin (advisor) ; Luštický, Martin (referee)
This thesis deals with the evaluation of the Czech Republic presentation as a touristic destination. The work mainly focuses on the content analysis and financial aspect of the past few years, including the outlook for the future. The thesis deals with importance of tourism for the chosen destination, the Czech Republic and utilizations of promotion to keep benefits from tourism on certain level or how to cause an increase in these benefits. Analyzing and comparison indicate contradictions and main weaknesses and strengths, which can be used as well.
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Comparison of social networks: Facebook and Google Plus
Suchý, Miroslav ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This work provides coherent information about social networks and focuses on the two largest social networks in the present: Facebook and Google+. The main content of this work is comparison of these two social networks, which is made on the basis of networks exploration from different perspectives. Another task is to find suitable indicators for measuring and comparing the quality of social networks in general. In the practical part is described advertising campaign created for each of the networks being compared, and then evaluated its success. On the conclusions achieved in the whole work is finally compared the suitability of both networks for the various actors involved in social networks.
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Political marketing: case study of election into the council of the Susice town
Pavlíčková, Hana ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
I have chosen a political marketing as a matter of subject of my bachelor's study, which I'm applying on election campaign CSSD in election to council in Susice. I am describing it as a progress of political marketing and implementing of marketing technics into the political area in the first chapter. I'm focusing on marketing in process on which base is political marketing fully functional in marketing and making as possible on ground of analysis of political market to prepare a quality campaign in the next chapter. I'm specializing in marketing mix further and in particular one of its component-promotion, which is one of the most visible and concrete component. I'm implementing propagation in the practic part of the study on election into council of the Susice town which has taken place between 15th and 16th of October 2010. I'm targeting concretely CSSD after summarizing overall political situation in Susice and short analysis (concise evaluation) of election campaigns of others parties running for the election. On the ground of analysis propagations technique and of election program I have came to conclusion, why this party didn't succeed.
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Marketing Communication in Pharmaceutical Industry
Bezděka, Václav ; Lešetický, Ondřej (advisor) ; Střítecký, Rudolf (referee)
This work is focused on marketing communication in the pharmaceutical industry. The theoretical part contains a description of the pharmaceutical market, a brief analysis of the marketing mix with a detailed focus on the individual instruments of promotion (personal selling, advertising, direct marketing, public relations and sales support). It also contains partial laws, regulations, standards which are used in marketing communication. The practical part contains an analysis of marketing communication practices of selected pharmaceutical manufacturer with a focus on medicine or drug Motilium. Following analysis and comparison of different tools of communication mix together with value of the costs of activities, as well as proposed ways to improve marketing communication process and recommendation.
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The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
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The analysis of irregular events
Pokalyukhina, Polina ; Toman, Prokop (advisor) ; Roll, Marek (referee)
The theme of the thesis is to explore various information regarding incidents. It is about the Russian-Georgian war that took place in August 2008. Firstly, there will be defined terms such as information, information society, concept of disinformation and when it may occur. There will be quoted Russian, American and European mass media, from which most of the information were drown. Then, thesis will be dealing with the issue of war between Georgia and Russia. In conclusion, there will be solved the problem of misinformation. The aim of this work is to explore the information, analyse them and ascertain the truth.
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Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
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