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Corporate Social Responsibility and its Impact on Consumers' Behaviour
Grigoryan, Lusine ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The awareness and concern regarding social and environmental issues is growing among representatives of the business sector and they cannot eliminate the impact that they have. Corporate Social Responsibility is a complex strategy to govern the whole process of doing business. The objective of the Diploma Thesis is to prepare comprehensive analysis of current CSR practices in the Czech Republic and find out what type of impact the socially responsible practices of a company can have on a customers behaviour. The used literature represents pervious findings in the field, mainly researches done among Czech customers. In the practical part personal interviews with the company representative will be held in order to examine practical implications of CSR practices for the biggest brewery; Anheusher-Busch InBev.
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Small and medium enterprises´ philanthropic activities in the Czech Republic in 2015 and 2016
Pajerská, Simona ; Barák, Vladimír (advisor) ; Maule, Petr (referee)
Philanthropy - as a humanist-motivated charitable activity that is designed to promote generally beneficial purpose - is one of the main sources of income for both non-profit organizations and individual social assistance recipients. Philanthropy in both its individual and collective form is on the rise in the Czech Republic lately. Theoretical section of this thesis is focused on dynamic development of entrepreneurship in the Czech Republic, which influenced willingness to be charitable in general, on defining the concept of small and medium enterprises and on philanthropy as a part of wider corporate social responsibility framework. Survey analysis in conducted in practical application part of the thesis. Main results are that small and medium enterprises take philanthropy seriously. Their contributions are usually regular and not at all symbolic. Most of the surveyed firms contribute to charity because they intend to help others and do not perceive charity as a marketing tool only.
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The concept of CSR and its implementation by mobile operators in the Czech Republic
Kvapilová, Tereza ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The diploma thesis deals with the issue of corporate social responsibility among mobile operators in the Czech Republic. Its aim is to analyze the policies and practices of CSR among mobile operators in the Czech Republic and evaluate these activities in the economic, social and environmental area. The operational objective is to propose measures and solutions that would lead to the settlement of differences between the particular companies and the overall higher efficiency of CSR in the mobile sector. All based on the analysis of individual CSR activities and their subsequent comparison. The SWOT analysis of CSR in each company helps to compare them. The activities are described and compared within three pillars of corporate social responsibility.
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Charity donation analysis
Wiesnerová, Jana ; Melzochová, Jitka (advisor) ; Kovanda, Lukáš (referee)
This thesis analyses effects of various factors on the likelihood of charity contribution using probit models, focusing on donations only. The main data source was the MML-TGI database 2012 developed by Median, s.r.o. In this work, two models are built using different explanatory variables. Both models support the hypothesis of the thesis that higher probability of participation in the donation is expected from women. The first model was able to demonstrate the influence of age and educational attainment on the likelihood of financial donations paid to charities. The highest increase in the probability was recorded for ages 40-45 years and graduates. In the second model, further dependence of donation on political orientation, net monthly income and marital status was tested. It has been proven that we can expect the highest probability for married women and married men, as well as the right-wing oriented people and people with an income between CZK 15,001 to CZK 30,000 per month.
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The importance of philantrophy for marketing activities of company
Kováčová, Lenka ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This thesis focuses on philanthropic activities. Its mission is to identify what specific philanthropic activities is devoted to company O2 Czech Republic, the importance to these activities in relation to the marketing of the company. It is also its task by its own research to find out what attitude consumers have in relation to these activities, how they influence their purchasing decision process and on the basis of these findings to identify the real importance of these activities for the marketing activities of the company.
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The importance of CSR in direct selling
Zoulová, Sabina ; Křečková Kroupová, Zuzana (advisor) ; Mokrejšová, Veronika (referee)
The work deals with the importance of Corporate social responsibility (CSR) in direct selling. The theoretical part characterises direct selling as a whole. It focuses on multilevel marketing, which is the most frequently used form of direct selling. Next it mentions characteristic features that help us disclose illegal systems. These systems just pose as multilevel marketing. This part also comprises statistics that provide an overview of the position of direct selling in the market. In large part it deals with consumer protection. To a certain extent, consumer protection might be guaranteed through CSR, the Code of ethics and a company's memberhip in direct selling associations. The practical part includes a case study. The subject of the study is the largest direct selling company -- Avon Product. The main goal of the work is to prove/disprove following hypothesisses: "While doing the shopping, customers give priority to other factors rather than CSR" and "While looking for a job, people (distributors) give priority to other factors rather than CSR". The hypothesisses will be evaluated on the basis of questionnaire survey, which has a quantitative and qualitative part.
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Relationships of Social and Charity Work students to volunteering in the years 2010 - 2013 at the Theological Faculty of the University of South Bohemia
CHÁNOVÁ, Jitka
The thesis is the result of a three-year research among full-time students of the Theological Faculty of the University of South Bohemia in Ceske Budejovice, department of social and charitable work. The first part defines the basic concepts and ideas, puts the current form of volunteering in the Czech Republic to the historical context, introduces various types of organized volunteering, and the volunteer management chapter is dedicated to professionalization, legislation and coordination work in volunteer organizations. The second part is focused on the quantitative research itself, the aim of which is to determine the extent to which students are actively engaged in volunteering, if studying at the Theological Faculty is inspiring and informing enough in respect to volunteering, and if their attitudes and motivation for volunteering change during the course of study.
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Evaluation of employee involvement in CSR activities of ČEZ, a.s.
Akšteinová, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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Analysis of Gift-giving in Czech Society after 1989
Duchoslavová, Romana ; Doležalová, Antonie (advisor) ; Hrdinová, Ivana (referee)
The objective of this theses is to explore the development of gift-giving in Czech Republic after the velvet revolution in 1989. First part of the theses deals with the theoretical basis of altruism and philanthropy. The gift-giving explored in the theses is viewed as a specific case when the beneficient does not know the beneficiary. This specific case is then discussed with the theoretical aspect of altruism and philanthropy. Further on the civil society and its connection to the gift-giving is observed and the role of the foundations in czech society reflected. The analysis of the gift-giving is provided in the second part of the theses, based on the financial history of four czech foundations. A clear cut trend is not obvious, thus some other aspects coming out of the analysis are accented.
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COMPARISON OF APPROACHES TOWARDS PHILANTHROPY IN CZECH REPUBLIC AND IN HONG KONG
Rothbauer, Pavel ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
This work concentrates on a specific area of cooperation between the profit and non-profit sectors -- the corporate philanthropy. That is a mechanism of corporate contribution to community causes. It is usually carried out in the form of financial, product or service donation. In this manner, the corporations in the role of a social investors participate on the satisfaction of needs, concerns and interests of community. The goal of this work is first to introduce the issue of corporate philanthropy on the theoretical level and next to describe the local philanthropic practices in two very different cultures -- in the Czech Republic and in Hong Kong. The data from researches carried out in these two countries were used for the analyses of the state of local philanthropy. The results of such analyses were then compared and the local characteristics as well as weak and strong points in the respective regions were identified. In what respects is the philanthropy in both countries similar and where does is it differ? Hong Kong is a country of long capitalistic tradition and is also a regional center for many multinational companies, which traditionally engage in these activities. Is this country with its culture of corporate philanthropy ahead of us and is there something we can learn from Hong Kong? Based on this comparison we can search for inspiration, possible risks and solutions. This work was elaborated using specialized bibliography focusing on the matter of corporate philanthropy. An invaluable source of information proved to be internet, mainly because philanthropy is a relatively new phenomenon in Czech Republic and there is not a large number of monographies concerning this topic. Lastly materials and works from various foundations, mainly the Czech Donors Forum, were utilized.
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