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A green canon? What, how and why "the colourful and the green" read.
Dosoudilová, Anna ; Bílek, Petr (advisor) ; Heczková, Libuše (referee)
The thesis is based on questionnaire survey conducted among 136 so called "green and colourful" respondents. The term "the colourful and the green" comes from the professor of environmental sociology, Hana Librová, and refers to people living the ecologically beneficial lifestyle that can be characterized by voluntary or intentional modesty. The target of the survey was to find out whether these people are influenced in their lifestyle by books or which books would articulate their worldview the best; what books they resonate with. Often repeated titles formed a "green influential literary canon" that is further analyzed in the thesis. First, the canon as a whole is examined, second the three most frequent books are studied with an ecocritical approach. In the canon, a minimum titles from the field of deep ecology, nature writing as well as science fiction or utopia were registered. Despite the expectation, there were many books related to New Age movement in the canon as well as pop-cultural spiritual writings. Nevertheless, books concerning native americans, together with eco- philosophical works largely dominated. Functions that the publications fulfill for the readers are seen as a clamp of diverse books in the canon. There are three main functions defined and further explained:...
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Ideology, censorship, indirect translations and non-translation: Czech literature in 20th -century Portugal
Špirk, Jaroslav ; Králová, Jana (advisor) ; Seruya, Teresa Maria Menano (referee) ; Mánek, Bohuslav (referee)
The present doctoral thesis investigates book translations of Czech and Slovak literature into European Portuguese in 20th -century Portugal. The Introduction gives reasons for choosing the topic, argues for its relevance and outlines the structure of the thesis. It defines the main research question, 'What was the presence of Czech literature translated into European Portuguese in 20th -century Portugal?', and formulates the hypothesis to be tested: 'The translations of Czech literature in 20th century Portugal exhibited a tendency, a pattern.' Chapter 1 attempts to operationalise seven theoretical issues pertinent to Translation Studies in general: (1) ideology, (2) censorship, (3) indirect translations, (4) non- translation, (5) canon and world literature, (6) paratexts, and (7) medium-sized lingua- & socio-cultures. Chapter 2 delineates the research subject, discusses the most important types of sources and materials used and presents the methodology. The principal research subject is defined as translations of Czech fiction into European Portuguese published in book form in Portugal in the 20th century. Seminal works by J. Levý and A. Popovič are introduced, discussing the methodology most apposite to analysing the material found. Chapter 3 provides a general historical, political and cultural...
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Category of the Choice in terms of the Category of the Author and the Genesis Phase of the Literary Process
Kroulíková, Lucie ; Bílek, Petr (advisor) ; Hrbata, Zdeněk (referee)
The aim of the thesis is to demonstrate the importance of the category of choice in the literary process which has not been described systematically yet. The thesis explores the occurrence of the category of choice in all aspects of textual genesis, focusing on the author as the producer of the choice and investigating to what extent his choice influences the final form of the literary work. From the point of view of the principle of selection, the thesis deals with the choice in the actual world and its subsequent verbal representation implemented by the choice of specific literary processes and language means. The category is discussed in the broader context of its interdisciplinarity, with emphasis on both the conscious and unconscious nature of the category and the supra-individual determinants. In the conclusion, the thesis examines the author from the other side - as a product of the choice - and raises questions concerning the selection criteria for the constitution of the literary canon.
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Old Testament Interpretation and the Postmodern Conditions
Zatroch, Ondrej ; Lukeš, Jiří (advisor) ; Biernot, David (referee)
The task of diploma thesis "Old Testament Interpretation and the Postmodern Conditions" is to critically reflect the course and current issues of Old Testament research. This reflection is based on the analysis of research situation and chosen approaches to the Old Testament. The thesis shows, that the Old Testament interpretation must be based on lively dialogue. It doesn't mean just the dialogue with the biblical texts or the state of current research, but also with the situation of the world often called as "postmodern". The important assumption of this diploma thesis is that the authentic interpretation includes also the constant and deep self-examination of interpreter and his place in the society. It doesn't mean, that the interpretation ought to be the self-presentation of interpreter. On the contrary, it should remain critical and solid, but also enacted in deep solidarity with the neighbour and shared world. The results of this diploma thesis show the importance of keeping the critical grounds of Old Testament research and interpretation. Only the intensive and unappealing criticism could be a basis for the future quality and solidness of the research and upholding its matter in wider research community and society. Another important aspect is the solidarity with the world. It means that...
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Marketing Strategy of Selected Enterprise
Jedličková, Zuzana ; Vokáčová, Lucie (advisor) ; Pavel, Pavel (referee)
Master thesis Marketing strategy of selected enterprise is engaged in optimizing the marketing campaign for the launch of the product on the market. Document Scanner DR-C240, which introduces Canon at the B2B market, due to changes in legislations, targeting the sale of the state administration and the executive. The theoretical part defines basic themes and concepts that are the introduction of a product on the market and marketing strategies linked. In the practical part there is analysis of the marketing mix of product, PEST analysis, Porter's model, evaluation of existing strategies, information from an interview with an Canon employee and also financial data analysis. All this is used to formulate recommendations for optimizing marketing campaigns. The author also formulates specific recommendations on product and communication level to the selected entity to help overcome a sluggish performance in recent years and has helped in increasing sales.
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The Journey of the Literary Canon
YAKIMOVA, Vera Hristova
The PhD thesis The Journey of the Literary Canon surveys the issues of canonicity and canon formation in a foreign context. The text presents the prevailing thinking about canons in general, using five concepts: the ?classic?, tradition, aesthetic value, representation and cultural capital. The thesis then seeks to incorporate other fields of literary study that can contribute to the subject of canon formation, specifically in a foreign context, such as comparative literature and translation theory. The notion of world literature, and problems such as equivalence in translation, are addressed from a canonical perspective. At the end of the second chapter, a strategy for studying the formation of literary canons in a foreign context is outlined. The last chapter endeavours to implement the theories presented in the first two chapters, using as its raw material Czech literature in Bulgaria after World War II. The study presents aspects of translation strategy, analyses anthologies as a canonical genre, and outlines the journey that Hašek?s The Good Soldier Švejk underwent in becoming part of the Bulgarian canon of Czech literature.
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Gender and nation:The woman and the visual culture in the era of national emancipation
Kreuzzieger, Milan
The article is focused on gender aspects of visual culture. National culture was articulated during the process of national emancipation in Bohemia in canonical artworks which were created by great national artists (men). It was also the time when women struggled for recognision as creative beings. This could be seen as democratic deficit of national culture. The aim of the new interpretation of Czech national canonical works of art is to used gender studies to denaturalised static understanding of national culture.
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