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Data journalism aimed by Datablog IHNED.cz
Hrbková, Nikola ; Láb, Filip (advisor) ; Kasík, Pavel (referee)
Now when information is abundant, practice of Data Journalism is quickly becoming a core technique of the 21st century newsrooms. The diploma thesis "Data Journalism aimed by Datablog IHNED.cz" is focused on introducing Data Journalism as a genre responding to the changes in the society and the technology development. The theoretical part concerns with the history of the subject, the workflow of Data Journalism in the newsrooms and the limitations; such as inappropriate business models, difficult process of collecting data or the lack of training. The main goal of the research is to map the work of the Czech data team in the IHNED.cz and compare the results with the work of teams in Australia. The research methods are combination of quantitative and qualitative analyses. The main source of information are interviews conducted with data journalists from the Czech Republic and Australia. On top of that the research gives deeper understanding of how the integration of data journalists in the newsrooms affect the way journalism can support the existence of media organizations and contribute to the public good. The last part offers predictions of the future of Data Journalism.
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Small Company Establishment
Rosa, Michal ; Přidal, Hynek (referee) ; Koráb, Vojtěch (advisor)
The main goal of this thesis is the creation of business plan for establishing a small company. It's an internet shop selling the equipment for american football. In the first part, I'm going to focus on relative teoretical concepts, perceptions and structure of the business plan. In the following part, I'm going to analyze internal and external environment. And based on the resaults, the last and final part will contains the original design of the business plan.
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Business Model for IT Company
Rybníček, Drahomír ; MSc, Josef Kratochvíl, (referee) ; Luhan, Jan (advisor)
This thesis is focusing on design of business model for IT company acting in the domain of development and sales of information systems and related services. In the newly emerging business model there is an emphasis on differentiation from competition and to offer such conditions so the uncertainty of customer can be lowered, when the customer feels danger of obtaining inappropriate solution or unsatisfactory cooperation with a supplier. This business model aims to ensure obtaining of new customers.
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Development of Business Activities of Company E-lékárna Brno
Havlíková, Petra ; Kopeček, Jindřich (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on development of business activities of company E-lékárna Brno. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can significantly be beneficial to the company to improve and contribute to long term development through sales increase, raising of public awareness of the company as well reduce the business risk.
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IS/ICT Support of the Implementation of Strategy
Reslová, Monika ; Kozel, Vladimír (referee) ; Zich, Robert (advisor)
The target of the thesis is to propose an appropriate information system that ensures the implementation of the business strategy for the garden division of the company AGRO CS a.s. Specifically it targets evaluating the use of enterprise information systems and the application of business intelligence according to the information base describing the company's business strategy. The thesis is divided into three parts. The first one is the theoretical part that outlines the methods used for analysing the business strategy and the theory background about business strategy itself. It also contains information system theory. The second part, the analysis part, presents the company and is based on the theoretical part. It also implements methods used for analysing the business strategy and analysing the appropriateness of the use of EIS systems or business intelligence applications. In the last part, the proposal part, an appropriate EIS or BI system is chosen based on consultations, requirements and targets that are the outcome of the previous part.
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Business Plan for Small Company Establishment
Poláchová, Kateřina ; Hájek,, Martin (referee) ; Koráb, Vojtěch (advisor)
The master´s thesis deals with the creation of a business model and a business plan for founding a small company making salty desserts in Brno. The first part of this thesis contains information used for creation of the business plan. Second part describes market research. The last part is focused on business plan itself created by application of all the information.
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The readiness of banks for the transition to digital banking
Šimek, David ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The focus of this thesis is on the readiness of banks for the transition to digital banking. Its goal is to present current trends that influence development of retail banking, the definition of digital banking and design recommendations for banks for developing the business model based on the analysis of banks competitors, qualitative research with customers, workshop with bank employees and analysis of customers life which will leats to simplification of the life of the customer so that they are ready for the transition to digital banking which will enable them to increase customers loyalty and prevent a decrease in revenues.
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Analysis of success factors of the company
Nguyen Hai, Phong ; Neumaierová, Inka (advisor) ; Petrůj, Šimon (referee)
The main goal of the thesis is to analyze a business project TamTam. The partial aim is to confirm respectively to refut the presumptions that were set by the co-founders of the project. Another goal is to evaluate the feasibility of the current strategic plan. If the current strategic plan shows to be unfeasible, an alternative strategic plan with a different business model will be proposed. The theoretical part describes the methods which are used in the practical part. The practical part analyzes the market with Vietnamese entrepreneurs. The companys financial position will also be evaluated with suggestions for improvement. In the last chapter, an alternative strategic plan is drafted and recommended. Analytical conclusion of the alternative strategic plan is measured against ROE, EVA, net present value and SWOT analysis.
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Modelling Scenarios of Development of Small Agriculture Businesses
Koláčková, Gabriela ; Tichá, Ivana (advisor) ; Stanislava, Stanislava (referee)
The paper deals with the dynamic simulation of possible development scenarios of small farmers. The model is based on the official data sources but also on the qualitative research of small farmers. The modelling structure reflects the specifics of the examined field and personal and social specifics of small farmers. For the purposes of the analysis, the business model describes the value creation in the small farms, thereafter the model is extended into dynamic simulation model and the selected scenarios of development are simulated.
The analysis shows the impact of the current setup in the field. Despite the paper contains the optimistic scenarios, simple change of parameters leads to unsustainable situation. The pessimistic scenarios grow from realistic conditions when parameters reflects the recent period settings. This clearly depicts the influence of weak market position of the farmers and advocates the diversification tendencies.
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Business model canvas and its application in wood processing industry
Borovičková, Nina ; Riedl, Marcel (advisor) ; Jarský, Vilém (referee)
This thesis deals with the creation of a canvas business model which is understood as a company strategy plan. Its structure consists of nine basic elements (customer segments, value preposition, chanels, customer relationship, revenue streams, key resources, key activities, key partners and cost structure), which must be interconnected in the way that they could bring significant values to the company and its strategy.
The aim of this thesis is to apply this method canvas business model to a business subject operating in the wood processing industry and to suggest possibilities of innovation in the same company using the canvas model. The innovation should have the significant positive influence on the future development of the explored subject.
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