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Studentská konta v produktové nabídce českých bank
Moravec, Radek ; Půlpánová, Stanislava (advisor)
Práce se zabývá studentskými účty pěti českých bank ? České spořitelny, Československé obchodní banky, GE Money Bank, Komerční banky a UniCredit Bank. Analyzuje rozmístění bankomatů a souvislost strategií jednotlivých bank. Ukazuje, že primárním faktorem určujícím množství provozovaných bankomatů je počet obyvatel daného města, a prokazuje souvislost mezi zvolenými strategiemi ČSOB a České spořitelny. Dále jsou zkoumány poplatky spojené s provozováním účtů. Jednofaktorová analýza rozptylu prokazuje, že UniCredit Bank nastavuje výši poplatků bez ohledu na konkurenci. V modelových situacích je počítána finanční výhodnost produktů jednotlivých bank.
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Eastern district 1960-1989. Citizens and the lowest link of the State security on the example of the Havlíčkův Brod district
Tomek, Prokop ; Rychlík, Jan (advisor) ; Hlavačka, Milan (referee)
The subject of this dissertation is the problem of activities of the State Security on a current district level which has remained up to now unnoticed. On one hand it dwells on the organization development of the apparatus of the political police outside big centres, on its persona! appointments and on the incorporation of the StB structure into the local system of the totalitarian power. On the other hand it analysis interests of the State Security, the develop-ment in the interpretation of enemy and of supposed or actual risks for the stability of the state power. The period between 1960 and 1989 was choosen for its stable form of the territorial zoning and as a period of declarative completion of the so-called socialist society. In such a framework it is possible to follow the influence that important landmarks had on the territorial structure of the State Security, as for instance the period around the Prague Spring 1968, or the rise of civic activities starting the end of 1970's, as well as the period of the fall of regime at the end of 1989. The study was written in particular as a result of studies of original so far mostly unexplored archival materials including use of some memoirs and other secondary literary sources. The role of territorial StB-bodies did not consist in a direct and mass...
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The analysis of unemployment of inhabitants in older working age in the Czech Republic
Petrusová, Alena ; Vostrovská, Zdenka (advisor) ; Kotýnková, Magdalena (referee)
The thesis deals with unemployment of elderly people in the Czech Republic and tries to find out reasons of their increasing unemployment in comparison with younger inhabitants. Therefore it describes the effectiveness of labour market and the unemployment questions in the theoretical part. The thesis then analyzes the development of employment and unemployment of elderly in the last years and based on this it detects that the employment of elderly is increasing due to restrictions of escape to inactivity though, but their unemployment is increasing too. This work finds out that older people are disadvantaged on the labour market and describes arguments leading to incuriousness for elderly on the part of firms. The prediction of future development of their unemployment says that chances to success on the labour market may rise up for elderly. In conclusion there are presented government measures to support status of elderly on the labour market in the Czech Republic and there are shown eventual solutions of their unemployment.
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Comparison of first and second generation of ANIC
Urazov, Maxim ; Adamcová, Lenka (advisor) ; Němečková, Tereza (referee)
Geographical, demographical, political and economic comparison of both generation of ANIC. Economic comparison is divided in to part. First part analyze economic situation at the end of previous millennium and the second part represent situation at the new millennium. In conclusion, we can see that ANIC I and ANIC II are heterogenous countries and some of them do not fulfil the condition of integration to the group of ANIC.
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Regulation of Outdoor Advertising in the Czech Republic
Coufal, Vojtěch ; Vostrovská, Zdenka (advisor) ; Zeman, Martin (referee)
Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesis analyzes the current state of regulation of outdoor advertising in the Czech Republic and focuses primarily on advertising alongside the roads and on advertising in Prague. It deals with advertising from a marketing point of view, its role in society and the economic theories and approaches to advertising. Next, the thesis presents the specifics and forms of outdoor advertising, and also negative effects which are associated with it. Last, it analyzes legislative and institutional framework of regulation of outdoor advertising and describes its problematic areas. To evaluate the current state of regulation, an own empirical research was conducted using the method of questionnaires and personal interviews.
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Míra ohrožení chudobou jako indikátor chudoby v Evropě ? analýza vlastností a vypovídací schopnosti
Zelený, Martin ; Jílek, Jaroslav (advisor) ; Cyhelský, Lubomír (referee) ; Sirovátka, Tomáš (referee)
Tématika sociální soudržnosti a sociálního vyloučení hraje v posledním období stále významnější roli v agendě Evropské unie. Spolu s tímto vývojem narůstá i potřeba srovnatelných sociálních indikátorů pro oblast příjmů a životních podmínek. Významným indikátorem pro tuto oblast je v současné době indikátor ?míra ohrožení chudobou?, který patří do skupiny klíčových strukturálních indikátorů pro pravidelné monitorování sociální situace v EU. V této souvislosti se tento indikátor těší rostoucí mediální pozornosti a zájmu uživatelů. Tématem předkládané práce je analýza tohoto indikátoru, jeho vlastností a vypovídací schopnosti. Úvodní část se zabývá teoretickými koncepty měření chudoby, vybranými indikátory pro měření chudoby a problematice dat o příjmech domácností. Druhá kapitola podrobně analyzuje definici indikátoru ?míra ohrožení chudobou? a jednotlivé její parametry. Prezentovány jsou odhady hodnot tohoto indikátoru v České republice pro populaci celkem a vybrané socioekonomické skupiny obyvatelstva spočtené z dat šetření Mikrocensus 2002. Třetí kapitola analyzuje citlivost výsledků na volbu dvou hlavních parametrů indikátoru ? procenta mediánu příjmu pro stanovení hranice chudoby a stupnice spotřebních jednotek použité pro přepočet disponibilních příjmů domácností. Kromě obvyklého srovnání několika referenčních hodnot je navrženo použití parametrického přístupu a empirických citlivostních křivek jako vhodného nástroje pro analýzu vývoje hodnoty indikátoru v závislosti na parametrech v jeho definici. Závěrečná část práce se pak věnuje vlastnostem odhadu míry ohrožení chudobou jako statistické veličiny a dopady, které tyto vlastnosti mohou mít na jeho interpretaci a používání.
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Public transport in Liverpool
Schneiderová, Eva ; Zelený, Lubomír (advisor) ; Hošková, Marta (referee)
This thesis is about public transport in Liverpool, Merseyside. It involves history of Leverpool, history of transport system and future projects in this area. First part is basic introduction- description on Transport in general. Second part involves plans and ideas how Liverpool City Council planned to Public Transportation and inner areas in Liverpool. Third part introduces concession in UK and especially on Merseyside, Deregulation in UK and Bus wars during and after the Deregulation. Fourth part is about certain companies, providing public transport. Cooperation between them, and further services. Future projects and plans are introduced in the last part of thesis.
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Marketing Research in Chosen Company
KULÍČKOVÁ, Štěpánka
The aim of this thesis was to establish the contemporary level of geographic information systems use by municipal authorities in the Czech Republic. Far more the task was to design measures based on the results of this research for the GEFOS a.s. company, which is a provider of GIS and WMS and for whom the research has been realized. I chose the following methods: analysis of secondary data and questionnaire investigation via e-mail. The questionnaire consisted of 17 questions about GIS, WMS and companies, which provide GIS and WMS. 714 authority offices in the Czech Republic have been involved (mainly in cities). 34 % had in fact responded, which is 243 offices. It has been determined that 15 % of the offices do not use GIS. The greatest obstruction of the initiation of GIS is financial reason. Some offices do not own it also because of lack of information or because the purchase has already been in progress. As a result of this the communication with potential clients, who do not have GIS, explaining the advantages and working principles, adding the WMS offer and helping with the first GIS project initiation has been suggested. The research cleared factual imperfections of the single GIS and companies offering those. Imperfections of firms: mostly the low adjustment, high prices and long duration for solutions of problems or demands. Software is concerned those imperfections: the data actualization, function in common, graphics and data import. For those improvements have been suggested {--} to react and handle those imperfection and additional demands of the customers. This means to confront the known imperfections and demands with the factual services of the GEFOS company, remove or fulfill those and include some opposites of imperfections in the GIS offer of the GEFOS company. In the Web Map Services (WMS) area it has been discovered that those services have been used by only on third of 243 offices. That is why I have suggested measures to support WMS, which should ensure a higher informedness about WMS and what is more important it should waken the desire for WMS purchase. Far more with my research I found out about the most used GIS software (it is MISYS); the most important companies in this area (the first is GEPRO spol. s r.o.); the sufficiency of the offices with the single software and companies; the most common map servers (it is MISYS-WEB), data for creation of GIS, number of GIS administrators and the methods of data publication (e.g. municipal plans).
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