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Male and female identity in contemporary society
Frolo, Radovan ; Hubinková, Zuzana (advisor) ; Pauknerová, Daniela (referee)
The aim of the graduation thesis is to describe the stereotypical perception of men and women in today's society. The thesis links this perception to their signification, while working as reporters for private and public broadcasters. This thesis is focusing on the students of various universities and their subjective point of view when it comes to the parity of both sexes. These students were also asked to compare equality of genders in the public sphere as well as in their private lives, and to describe their attitude towards the media in general. Graduation thesis points out the existence of gender stereotypes, even in the field of news that is spread by the television. This graduation thesis consists of four main chapters. The first chapter includes basic expressions and definitions connected with the key terms gender and identity. The second chapter talks about women's identity nowadays and it's development in the past. The third chapter is comparable to the second one, since it talks about men's identity. The very last part of the thesis is strictly practical and it consists of three separate parts. The first part is the analysis of the situation in four specific televisions. The second part includes the preparation and analysis of in-depth interviews with the respondents and the third part contains a practical suggestion in the form of an annotation. This annotation can be used as a guideline for a new school subject taught at universities.
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The cases of the accounting frauds published in media
Špirit, Zbyněk ; Pelák, Jiří (advisor) ; Molín, Jan (referee)
This thesis focuses on the problems of the accounting fraud published in media. The first chapter describes the basic concepts of economic crime and its statistical development in the Czech Republic. The second and third chapters define the types of fraudulent action and its used methods on the theoretical basis. The fourth part creates a practical analysis of the accounting fraud. There is used the monitoring of media reports, which serve as a view of accounting manipulations.
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The influence of media on the development of etiquette in the CZ
Jelínková, Jana ; Gullová, Soňa (advisor) ; Manová, Miroslava (referee)
The main target of the bachelor's thesis is to evaluate the influence of media on the development of etiquette in the Czech Republic. The thesis is divided into three parts. The first part concerns with etiquette and its development. The second part explains basic issues related to the influence of media. The third part analyses the influence of particular media types on the development of etiquette or the level of manner of speech and concerns also with the influence of the political milieu on the level of etiquette in the Czech Republic. The thesis also consists of a survey on a topic of influence of media on the development of etiquette.
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The influence of media on aggressive elementary school children
JÍROVÁ, Monika
The aim of the thesis is to learn basic information about mediche in general and the impact of media on children's aggression elementary school. The theoretical section defines the basic concepts ? media, mass media and aggression. It also discusses the psychology of the group studied, the effects and deal with the impact of media is the most popular media among children on elementary school. In the practical part I investigate how children prefer to spend their leisure time, whether playing computer games and sitting at the internet is really that popular activity. Finally, I find that it is not indifferent to parents what their children are doing in their free time, all using the questionnaire in the fifth elementary school classrooms. In conclusion verifying hypotheses set.
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Contribution to the Lifestyle of Young Generation in Consideration of Increasing of Consumption in Leisure Time
BÁRTOVÁ, Lenka
The thesis deals with problems of lifestyle in context of increasing of consumption and manifestations of consumerism in leisure behavior of young generation. The work attends to characterization of lifestyle and leisere time and consumerism and the main marks of the world of contemporary youth, lifestyle of young generation and factors of lifestyle. The last chapter of theoretical part deals with phenomenon of boredom, leisure consume and leisure activities. The practical part deals with leisure activities and consumption of population.
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