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Act on Personal Data Protection and Legal Relations
Bošková, Markéta ; Hejda, Jan (advisor) ; Zachová, Jitka (referee)
Personal data protection is a very today's topic, which affects every aspect of our public life. With the increasing amount of data one shares in connection to social relationships, there is also an increasing interference in one's private life. Therefore there is an increasing probability that these personal data can be misused. The aim of this essay is to point out the importance of this topic and to explain, how this issue is referred to from the legal point of view. Further and even more to this matter, it will show how the rule of law translates into everyday situations. Based on the factual life experiences, this assignment should serve as a basic guide of helpful advice and suggestions, which one should to a point observe.
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Protection of The Information in The Organization
Hlaváček, Jan ; Molnár, Zdeněk (advisor) ; Drtil, Jan (referee)
Protection of information and knowledge in organization in the context of the tumultuous development of information technology has become one of the most important areas where attention is directed by experts and the general public. It is a very large problem, affecting virtually all areas of the economy, with forays into the private lives of owners, members and employees of the organization. The protection of information and knowledge can be only regarded as data protection, as is generally perceived, but also to protect other assets of the organization, especially intangible assets. For this reason, the theoretical part deals with the legal aspects of privacy issues in the field of labor relations and on issues of definition and protection of intangible assets and intellectual property. The practical part of the survey focused on information security in the Czech Republic. The first part compares the state of the most common security incidents and threats in the Slovak Republic in 2008 and in the Czech Repubic in 2009, formulates recommendations and ways to prevent against the occurrence of security incidents. The second part compares the practical part of the state of information security in the CR between 2007 and 2009 under the headings of the respondents carried out the survey. The conclusion of this section summarizes the status of the security situation in those years and points to new aspects. The third part of the practical part is based on direct involvement in the preparation and implementation of the project PSIB for the period 2010 and 2011. It describes the status, methods of procedure and method of implementation in concrete terms PSIB by DSM. It points to some problems in the practical implementation of research and suggests possible approaches to their solution. The conclusion includes suggestions and recommendations for the realization of the information in the surveyed areas, as well as changes and measures aimed at effective implementation of that survey.
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Zabezpečení malých internetových obchodů
Kohout, Karel ; Veber, Jaromír (advisor) ; Dvořák, Martin (referee)
The thesis describes selected security issues affecting small business e-commerce sites in the European Union and also shows whether such issues exist in authentic applications currently being used by means of a small scale study. It presents several specifics of e-commerce, a summary of European Union (European Community) law with focus on private data protection and unsolicited mail based on literature search and an overview of minimum security requirements for web-based applications. The research part contains an assessment of parts of a source code, documentation, incident response procedures and installation scripts of seven most popular PHP open-source shopping carts with regard to security derived from criteria and directives defined in the theoretical part. A limited field study of possible effects of security (or of lack thereof) on turnover is conducted and results are available at the end of the thesis.
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Processing of personal data in the EU within police and judicial cooperation
Jašková, Jitka ; Boháček, Martin (advisor) ; Grmelová, Nicole (referee)
The thesis deals with the approach level, meaning, purpose and benefit of personal data protection in their processing within police and judicial cooperation in the EU. In the introduction the fundamental issues of personal data protection in the context of the EU and the Czech republic are defined, focusing on terminology and explanations of current issues, particularly the area of biometric data and data retention. Extra attention is also given to the conflict of the right to privacy, and the related right to personal data protection and protection of public interests and safety. After that the thesis deals with a performing of police and judicial cooperation in the EU through specific subjects, in particular Europol and Eurojust. The final part of the thesis focuses on the practical implementation of personal data protection in police and judicial cooperation in the EU, and secondly the importance of personal data protection in police and judicial cooperation, as a deduced basic human right, and the difficulties with which the personal data protection in police and judicial cooperation in the EU are joined. The final part of this thesis consider the main sections in which we can find area for adjustment towards more effective police and judicial cooperation in the EU, with full respect for the right to personal data protection.
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Marketing and protection of personal data
Koudelová, Eliška ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This work deals with the protection of personal data in marketing and explains the important terms relating to this issue. Main focus is on internet, the possibilities of personal data´s threat associated with its use and the emphasis on the protective equipment. The first part of work is characterized by the Act no. 101/2000 coll. on the protection of personal data and explamination of basic terms (personal data, data subjects, processor etc.). It does not miss the list of legislative provisions protecting personal data in the Czech Republic. The second part deals with the European Union´s legislative. The third part is shortly devoted to international marketing. The fourth part includes internet´s marketing and the possibilities of personal data´s threat. It also includes the practical examples of threat and the preventatives.
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Personal data protection in banking system
Dufek, Jan ; Toman, Prokop (advisor) ; Tvrdíková, Iva (referee)
Cílem této práce je osvětlit problematiku ochrany osobních údajů v bankovnictví, uvést hlavní zákony spjaté s osobními údaji, které musí banky dodržovat. Nejvíce prostoru je dáno těmto zákonům a to zákonu o bankách, zákonu o ochraně osobních informací, zákonu proti legalizaci výnosů z trestné činnosti a pak zákonu o podnikání na kapitálovém trhu. Dalšími body práce jsou kapitoly věnované jednotlivým dopadů těchto zákonů na sektor bankovnictví. Což je především oblast compliance, praní špinavých peněz a veřejně přístupným systémům s osobními údaji.
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Personal data protection in Czech e-shops
Nohál, Michal ; Jandoš, Jaroslav (advisor) ; Andrášek, Marek (referee)
The bachelor thesis is focused on analysis of law requirement related to personal data protection. The goal of the thesis is to summarize the law requirement the Czech e-shops have to respect. In the second part there is the analysis of the e-shops. The goal of the analysis is to provide the reader with a real view on Czech e-market.
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Consumer protection in banking
Pokorná, Adéla ; Horová, Olga (advisor) ; Bendlová, Veronika (referee)
The significance of personal data protection in the Czech Republic and in other developed countries has been continually increasing. A bank's security system breakdown can cause not only a misuse of the client's personal data but also a financial loss that harms the client and the bank reputation as well. The aim of the thesis is an analysis of the direct banking security and protection means of sensitive data of prime banks on the Czech market. First chapter characterises the consumer protection issues in regard of banking. The second part of the thesis concentrates on the area of direct banking, its forms, possible threats and the particular security tools used by local banks. Last section consists of an analysis of the survey among the banks and their clients.
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The proposal of the optimal type of e-communication for the division of microscopes and industrial endoscopes of the Olympus company
Dobiášová, Olga ; Postler, Milan (advisor) ; Lukeš, Ivo (referee)
The graduatin thesis is devoted to implementation of the new model of e-communication for the division of microscopes and industrial endoscopes of the Olympus company. The first part includes theoretical essentials for the elaboration. The terms concerning marketing and commerial communications are explained in it, such as the differences between the purchasing process of the consumer and the companies, the topic of brand management is also mentioned and situation analysis and in the end general rules of comercial communications and e-marketing ale discussed.The aplication part describes the history of the Olympus company, its situation analysis and SWOT analysis of the division of microscopes,the procedure of creating the clients database, development of forms of the commercial notes sent and also the results of the first and second e-mailing realized. As the conclusion the recommendations to the future are indicated.
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