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Internal Corporate Communication within the Scope of Sustainability Initiatives
Šilhavá, Martina ; Hadrabová, Alena (advisor) ; Dvořák, Antonín (referee)
This thesis is aimed at an importace of company internal communication concretely among initiatives in the field of sustainable development. It adverts to not only an importance of an individual company connection with the sustainable initiatives but especially adverts to high-quality internal communication related to these initiatives mentioned above. There is a concrete example of a transnation company and its strategy of internal communication in the framework of voluntary initiatives depicted in this thesis, which was realized through two periods of an employee's research. The comparison of results and hypotheses defined is also envolved in data analysis of this research, as well as sustainable improvement in company internal communication within sustainable initiatives is proposed.
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Effective internal communication (in the international advisory organization)
Bilá, Alexandra ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This master's thesis deals with the internal communication. The main goal is to examine and assess the current level of the internal communication in the international advisory organization, to identify any problems and try to propose more effective internal communication in the company. The thesis is divided into theoretical and practical parts. The first part focuses on the clarification of key concepts such as communication, communication process, internal communication, assumptions and objectives of the internal communication, internal communication tools. In the practical part an international advisory company is presented and the current situation of the internal communication is described and there is evaluation of the internal communication by employees. In the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.
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Internal Communication in the Chosen Company
Koutníková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The aim of this thesis is to analyse internal communication in the company DCom spol. s r.o. In the first part there is the descritpion of the DCom company. The second part is theorethical base - there is a characterization of communication, internal communication, its aims, channels and the consequences of internal communication errors. In the last part there is described the analysis of the internal communication in the DCom company and its results.
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Problems of Internal Communication in Project Management
Hlinková, Judita ; Chocholatý, Drahomír (advisor) ; Paška, Pavel (referee)
The primary influence on project results is human effort, therefore the most essential tool for effort management and focus is communication. Communication in Project Management is characterized by its complexity however it may be analysed from two perspectives; communication tools and human factor. The main objective of this work is to identify problematic areas of internal communication in Project Management and the design of corrective measures that will mitigate or eliminate these problems. This work is based on research in a dynamic environment and comprehensive project program, which is an excellent example and material for definition of such areas. The theoretical section lists the topics of project management and communication; each topic affects specific features that are part of the program or directly related (SOA, agile management, conflict parties business, ICT, etc.). The practical part acquaints readers with the concept of sociological research and defines a hypotheses and set of methods that were used in this research. Further, it contains a description of the program in which research was undertaken and the results of such analysis with recommendations on what measurements should be implemented to improve communication and its effectiveness.
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Comparing the use of types of communication and communication tools in small and large business
Hutárková, Tereza ; Střížová, Vlasta (advisor) ; Burkoň, Lukáš (referee)
The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.
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Internal communication in a bank institution
Matějčková, Renata ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This Master's Thesis is about internal communication in a bank institution. The internal communication is viewed from both theoretical and practical point of view. Its goal is to identify the informational flows and operation of internal communication in a bank institution based on observation, analysis of internal documents and surveys, and to find out if the processes work effectively and suggest potential remedies. The Master Thesis is about the purpose, goals, principles of effective internal communication and applicable communication channels. The conclusion of this thesis is statement that the internal communication in the chosen institution is on a very high level and well-coordinated. The institution uses all available communication channels for its internal communication. The thesis also includes specific suggestions for even more effective internal communication especially in the terms of effective use of the communication channels and communication of the company's strategy and goals.
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The influence of firm communication on work efficiency
FRANĚK, Miroslav
The theoretical part contains important informations from the area of communication and cooperation. The practical part describes all the steps quantitative and qualitative methods which are lead to reach ends. These parts investigates the communication between workers in manufacturing firm VISCOFAN CZ and its appropriate influence on working efficiency. At the end of these parts they are all results shovel down, point at level communication between workers in a choice deportments and its appropriate influence of theirs efficiency. In accourdance with modern trends they are describing recommendations which can help with improving a level comunication between workers and its influence on working efficiency in a future.
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Public Relations and Communication in the Health Sector
Pertlíčková Balcarová, Monika ; Lešetický, Ondřej (advisor) ; Chrápková, Taťána (referee)
The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.
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Internal Communication of Company Moeller
Kubánková, Šárka ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Thesis Internal Communication of Company Moeller Elektrotechnika Ltd. deals with the way of communication between controlling company and its subsidiary. In the first part there are described in more details the individual companies which are involved in the creation of the whole internal communication, it is Moeller GmbH, Eaton and Moeller Elektrotechnika Ltd. In the next part there is a theory that describes the issue of internal communication as such, its benefits, forms, etc. Finally, there is described setting of communication in international company Moeller Elektrotechnika Ltd., then what communication tools are used, and how they are accepted by employees. The conclusion is devoted to the questionnaire which had the task to find out how employees evaluate the principles of corporate culture as comparison to the years of 2005 and 2008.
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Corporate social responsibility in internal communications
Skřebský, Vít ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
The aim of this paper is to identify and present the way of corporate social responsibility, which brings about real competitive advantage to a company. It is characterised by how deeply embodied is CSR in the corporate strategy, how is CSR communicated within the company and how are its employees involved in CSR activities. The first part of this paper focuses at CSR and internal communications and also introduces some of the current trends, e.g. partnership of businesses, public sector and NGOs in solving social issues or the use of storytelling in internal communication. This part also presents the role of employee engagement as a key factor in achieving competitive advantage. The second part of this paper comprises of analysis and comparision of CSR strategies, internal communication of CSR and employee engagement in CSR in T-Mobile and Vodafone in the Czech Republic.
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