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Improving the competitiveness of e-shop using internet advertising
Vaněček, Jakub ; Střížová, Vlasta (advisor) ; Kvapil, Petr (referee)
The subject of thesis is examining the impact of internet advertising and web site usability on the competitiveness of internet commerce. The aim of this work is the successful application of theoretical knowledge to practical examples of e-shop Lahůdkářství Jan Paukert. This application should show an increase in attendance and achievement of higher sales. The work is divided into two parts: theoretical and practical. The first part is focused on theoretical knowledge in the field of usability and web ads, the second deals with their application to the internet shop.
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Evaluation of selected e-shops
Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
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The Comparison of Websites of Selected Worldwide Cties
Novák, David ; Toman, Prokop (advisor) ; Pavlíček, Antonín (referee)
The main goal of this thesis is to create a methodology for comparison of web pages of worldwide cities and to apply it on the selected websites. Introductory theoretical part describes the history and the present of web pages and shows their categorization, technologies, key statistics and reasons of rising significance of city websites with emphasis on e-Government. The official web pages of London, New York and Sydney are compared. These are modern world-known cities comparable in population, used languages and the overall attractiveness. Methodology of comparison tries to be objective, universal and reusable. It evaluates the websites with a set of criteria divided into 4 domains: graphical design, usability, accessibility and information content. In the end the final ratings are determined as weighted averages of criteria and domains.
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Comparison of Prague's and London's websites
Zeman, Michal ; Toman, Prokop (advisor) ; Ganoczy, Eduard (referee)
The main theme of the work is global analyse and comparison of Prague's and London's websites. At first treats of the Internet, then focus to the specific websites. The text also contains case studies of structure searching. Then the work describes the most important parts of websites, like usability, accessibility, information value and graphic design. After that there is the creation a system of evaluation and it's applied to chosen websites. These results are verified by user test. At the end of the work is final comparison, and few concepts for websites improvement.
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Business success of eshops and its evaluation
Hradcová, Monika ; Kališová, Libuše (advisor) ; Kraucher, Marek (referee)
This diploma thesis is focused on business success of eshops concretely usability, credibility, accessability, competitive advantage and some types of promotion(PPC, SEO, email marketing). This work also describes way of evaluation of business results and KPI-driven management. In practical part of the work there is eshop www.ceskeskolky.cz analyzed. On the basis of some methods (SEO analysis, Usability testing, etc.) particular suggestions and recommendations are made to improve business results of this eshop.
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Usability of web pages and applications and its testing and measuring
Hnízdil, Jan ; Raška, Ondřej (advisor) ; Sládek, Zdeněk (referee)
This bachelor thesis is divided into three standalone parts. First of them serves as an introduction to the topic of web usability. It also mentions web accessibility which may also affect usability, but is not a subject of this thesis. Next part offers an overview of issues web developers could run into when working on their projects. It tries to describe possible problems and proposes suitable solutions. Interesting sections are those related to text writing and web forms creating. It's necessary to work properly with on-line text and its formatting, because it is the most important part of web content. Also forms are important thanks the fact they are used to gather user's input. Due to that there is a necessity to have them easily fillable and error proof. The goal of the third part was to conduct usability testing of real server -- Nepropasni.cz. It's main use is searching for various cultural actions and performances. Two tests were run -- usability testing with real users and heuristic analysis. Results of user usability testing are discussed in final report, which is also attached to this thesis. Last part further describes other methods often used to measure and asses web pages.
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Comprehensive Website Analysis
Štrupl, Václav ; Raška, Ondřej (advisor) ; Tichý, Jan (referee)
The main aim of this bachelor thesis is to describe points of view from which you can analyze web pages and what methods you can use. In practice, the target group of this text would be rather managers than technical workers, because this work is not meant to be a compact "cookbook" after reading which you are able to analyze web sites by yourself. Instead, I'm trying to involve all the web site qualities and help with setting priorities in analytical activities which are fundamental when you are designing a new or running an existing web site. Writing my work I was coming first of all from my own experience having been gained by long self studies and work in consulting companies "H1.cz" and "Dobrý web". The analysis of web pages has been one of the most important services provided by both of these companies and it has been ordered by hundreds of both individual and enterprise clients until these days. The work is divided into major thematically designated parts, each focused on a specific quality of web pages (e.g. usability, accessibility, search engine optimization etc.) with its own particular analytical procedures and methods. I consider this way of division to be the most transparent, even though you can find other possible ways such as dividing all the analytical methods into groups according to the part of the life cycle in which the analyzed web site is situated. Some of the analytical procedures and methods are easier to understand from examples than from the text description and that is why I have used some well-known web sites of University of Economics' institutions as examples.
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The comparison of a traditional shop and an e-shop
Jakubičková, Nela ; Gála, Libor (advisor) ; Červenková, Marie (referee)
The aim of thesis is to evaluate in the same steps of the shopping procedure whether the trade, either traditional or electronic, can get the same level of customer support in the implementation of the buying process. To achieve this goal a set of criteria has been prepared, by which the selected traditional shop and e-shop are assessed and compared. The first and the second part of the thesis focus on the characteristics of the traditional and electronic trade, the procedure of shopping in both and the support requirements in this procedure. These requirements are based on usability, accessibility and other aspects related to the shopping procedure. The third part explains the method of evaluating transactions in accordance with the criteria and an assessment and comparison of the selected store and e-shop carried out subsequently. In the conclusion the suggested recommendations based on the recorded results for each trade are indicated. These could lead to a better level of customer support in the implementation of the buying process in that particular store.
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Uživatelé jako omezující prvek při vývoji informačních systémů
Procháček, Jan ; Marešová, Zdena (advisor) ; Žid, Norbert (referee)
The aim of this work is to explain the area of applicability relating to the design and development of information systems, describe the basic principles of the design of usable user interfaces, offer an alternative perspective on the proposal of user interfaces and think of how an ideal user interface should look like and whether there are procedures that would lead to a major increase of system applicability and simplification of adaptations of new technologies.
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