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Media image of Barack Obamaˇs prezidential campaign in dailies Mladá fronta and Hospodářské noviny
Čermáková, Jana ; Němcová Tejkalová, Alice (advisor) ; Osvaldová, Barbora (referee)
This Bachelor thesis, entitled, "Media image of Barack Obama's presidential campaign in the dailies Mlada Fronta and Hospodarske noviny", examines the presentation of an Afroamerican politician during the primary and general American Presidential election period. It covers the peak primary election campaign and the finish of that campaign, and the start of the general election in 2008. The articles and reports published in the selected period and pursued this theme at length, were subsequently processed by the method of qualitative analysis. The goal is to show Barack Obama's exact media image as presented by both dailies, and this thesis also focuses on whether the coverage of the democratic candidate was aimed primarily at presenting him as an Afroamerican. An important resource for research was media theory that deals with the way the media shows ethnic and national minorities. The object was therefore to study the stereotypical view of the group and when describing Barack Obama based on racial stereotypes. In conclusion is outlined the resulting media image of the Democratic candidate, and is specifically pointed out the errors made by the media in describing Barack Obama. Keywords Barack Obama, american presidential election, election campaign, media, black, Afroamerican, stereotype
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Visual representation of Africa in Magazine Tyden and Rexlex
Krystýnová, Pavla ; Láb, Filip (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis "Visual representation of Africa in magazine Týden and Reflex " deals with visual representation of African continent. Africa does not appear in Czech printed media very often although the readers are interested in this topic. We live in the time that is intensively influenced by visual perception on human being. Photography is the medium capable of emotively showing the everyday life in Africa. This is the reason why this diploma thesis analyses the visual images (the photographs) with African themes which were printed in the magazines Týden and Reflex in 2005 and 2009. The main part of thesis is an analysis of the photographs describing the way how these magazines represent life in Africa. As a method of work I have chosen quantitative content analysis of photographs printed in magazines Týden and Reflex in 2005 and 2009. The theoretical framework of this thesis is summarized in the first three chapters. The first chapter deals with classifyig Africa . The second chapter is devoted to the photographic image in the world today and the history of depicting Africa by Czech photographers. The third chapter is focused on the representation of developing countries in the media and the issue of stereotyping. Visual analysis will try to show whether there are fixed ways of representing...
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
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Media Image of People with Schizophrenia
FANFULOVÁ, Iveta
Public attitude towards schizophrenic people is mainly influenced by what the media presents them. Especially in cases when the public has some personal experience with people with schizophrenia. This thesis tries to find out how Czech media present people with schizophrenia. The work is divided into two parts, theoretical and practical. Beginning of the theoretical part focuses on historical context and the depiction of mental illnesses in the past. Then there follows a chapter which deals with the disease itself, therefore, the main symptoms of schizophrenia, diagnostic and classification, as well as treatment options of schizophrenia. Another chapter deals with the system of health care for people with mental illness. There are also described some possibilities of psychiatric rehabilitation and community care, as well as describing what is the state of mental health care in the Czech Republic and I try to present the information regarding very discussed question of the reform of psychiatric care. In the theoretical part the attention is focused on the society and its perception of people with schizophrenia, there are explained especially concepts as stigma, stigmatization, self-stigmatization. The last chapter covers mass media, their definition and the influence they have. In the final section of the theoretical part there are mentioned stereotypes and prejudices that appear in media in connection with people with schizophrenia and mental illness in general. The thesis main aim is to determine how the Czech media present people with schizophrenia. In the practical part I used a qualitative research strategy, which was implemented through content analysis of documents. The analysis works with articles found in newspapers "Blesk" and "Mladá fronta Dnes", these articles were observed in the period from January to December 2015. The choice of the above mentioned newspapers was not random, there are two most favourite newspapers in the Czech Republic. Articles were obtained through a database Anopress IT, in which I looked for key words "schizophrenia", "schizophrenic". On the basis of those keywords there have been 33 articles in Blesk found, but one of them was excluded from the research, it contained the keyword, but the article was out of topic. In the news Mlada fronta Dnes have been found 89 articles in total, but 32 of them were excluded because there were just a very little about our topic. In total I have found 122 articles, 33 articles were excluded and I used 89 articles in conclusion. In articles I looked for connections to sort them into appropriate categories. The data analysis is based on the method of clustering according to Miovsky. Based on the processed results there was confirmed that the information that appeared in Blesk and Mlada fronta Dnes are subject to stereotyping. In the reporting period, people with schizophrenia were presented mainly negative and related to violence, aggression and negative emotions in particular.
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Gender Discrimination of Managers
RYCHTÁŘOVÁ, Olga
This bachelor work deals with women and men manager gender discrimination. The work is divided into two parts; theoretical and practical one. The theoretical part explains basic notions connected to gender regarding management. Comparison of opinions and stereotype preconcepts of people at senior positions is car-ried out in the practical part. The terrain data collection is based on the strategy of quan-titative research and semantic differential techniques are applied. The aim of this work is to establish what the gender stereotypes and prejudices regarding women and men managers leading or having the capacity to lead to discrimination on the basis of gender within working environment are like. The theoretical foundations together with practical processing of the work are the basis used for suggesting innovations in the psychology and sociology majors.
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The world without men? Gender stereotype and magazine Elle
ŠANDEROVÁ, Eva
This work deals with gender stereotypes in the Czech version of Elle magazine. The impulse for the analysis of the practical part of the essay became Novels and Children by Roland Barthes, where the author said that although the Elle magazine presents to readers it?s ?world without men, but thoroughly created male gaze?. The main aim of this work is to describe gender stereotypes (or their absence) in Elle magazine pages. The operational aim is to bring the uninitiated viewer to gender issues, clarify the basic concepts. In the theoretical part firstly the key concepts related to gender are presented and then the analyses of the selected authors who are dedicated to the reproduction of gender stereotypes in the media are represented. The practical part is dedicated to the research of gender stereotypes in Elle magazine so that already described analyses of the authors are applied to the selected photographs.
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