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The Phenomenon of Streisand Effect - Implications for Professional Marketing Management
Dytrychová, Eva ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
Objective of this thesis was to find and characterize cases of Internet phenomenon called Streisand Effect and ability to exploit this phenomenon in professional marketing management. This effect is a consequence of an unsuccessful attempt to secrecy previously published information (usually on the Internet). The thesis presents and discuss domestic and foreign cases of this phenomenon and analyze attempts of its application in marketing campaigns. Based on acquired characteristics, the potential benefits and possible methods of exerting the Streisand effect in the professional marketing management is discussed.
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Geographical aspects of terrorism - change of the world pattern after 1968 and the Cold war
Vogt, David ; Tomeš, Jiří (advisor) ; Novotný, Josef (referee)
8 Abstract This thesis discusses main approaches in contemporary studies of terrorism, particularly the geographical view of this serious phenomenon, which shouldn't be watched only by non- scientific media. The main objective of this research is to examine the changes of geographical distribution of terrorism, mainly its international form, in last four decades and after the end of the cold war, to find out trends in its territorial and programme alignment, to see the metamorphosis of the geographical image of international terrorism. The research questions or hypotheses say: 1) Since the 60s the localisation of focal points of hardest acts of terrorism has changed. 2) The end of the cold war brought boom of nationalist/cultural motivated terrorism. 3) Islamic extremists are responsible for the most of acts of terrorism. The research era is between February 1968 and 10th December 2006, what is given by the main source, the MIPT Terrorism Knowledge Base (TKB) (based on data from the RAND Corporation). The era is divided into four periods according to main historical events considered to be important for its influence on (not only international) terrorism. The first period (1968-1975) goes at the time of Vietnam War. Its end is considered as a relative lose of prestige for the United States and the support...
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Emanuel Voska: behind the politics
Hájková, Dagmara
During the World War I, Emanuel Voska, an American Czech, businessman and functionary of immigrants associations got involved in "big politics". As an important representative of the Czech independence movement in America, he won recognition in the field of propaganda and espionage. His success was limited by the war; since he was not able to succeed in a new state - Czechoslovakia - either as an entrepreneur or a politician. The essay analysis Voska´s political assumptions and submits the reasons of his failure.
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Josef Karásek (1868-1916) in the context of Czech Slavic Studies and the Czech literary scene in Vienna (On the participation of Vienna in inter-Slavic cultural relations from the founding of the Jagić Seminary to the birth of Czechoslovakia)
Černý, Marcel ; Petrbok, Václav (referee)
This dissertation is divided into two parts. The first part (2. VIENNA AND CZECH LITERATURE) is devoted to the interaction between the city of Vienna and modern Czech culture, primarily literature. The second part (3. VIENNA AND CZECH SLAVIC STUDIES) is oriented toward the problematic of the history of Slavic Studies, the area of Slavic philology which, as a meta-discipline, deals with the self-reflection of its own subject. Specifically, both the initiative of the "Jagić concept" of Slavic philology for Czech Slavic Studies as it was eventually reflected in Karásek's specialized activities and the panoramic outline of the way in which Jagić's work was perceived and absorbed in the Czech surroundings are the subject of consideration. However, this study is not a "classic" monograph in the narrow sense of the word. Josef Karásek, who was a literary historian, editor, translator, and promoter of Slavic literatures in the German-speaking world, was not a central personality in the history of Czech Slavic Studies. Yet on the other hand, considering the rather strong echo of his work in Czech, Viennese and other Slavic research communities, and in spite of the partial research eclecticism of his work, it cannot be said that Karásek was a mere journalist and author of compilations. His extensive estate, which was...
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Josef Karásek (1868-1916) in the context of Czech Slavic Studies and the Czech literary scene in Vienna (On the participation of Vienna in inter-Slavic cultural relations from the founding of the Jagić Seminary to the birth of Czechoslovakia)
Černý, Marcel ; Hauptová, Zoe (advisor) ; Petrbok, Václav (referee) ; Tureček, Dalibor (referee)
This dissertation is divided into two parts. The first part (2. VIENNA AND CZECH LITERATURE) is devoted to the interaction between the city of Vienna and modern Czech culture, primarily literature. The second part (3. VIENNA AND CZECH SLAVIC STUDIES) is oriented toward the problematic of the history of Slavic Studies, the area of Slavic philology which, as a meta-discipline, deals with the self-reflection of its own subject. Specifically, both the initiative of the "Jagić concept" of Slavic philology for Czech Slavic Studies as it was eventually reflected in Karásek's specialized activities and the panoramic outline of the way in which Jagić's work was perceived and absorbed in the Czech surroundings are the subject of consideration. However, this study is not a "classic" monograph in the narrow sense of the word. Josef Karásek, who was a literary historian, editor, translator, and promoter of Slavic literatures in the German-speaking world, was not a central personality in the history of Czech Slavic Studies. Yet on the other hand, considering the rather strong echo of his work in Czech, Viennese and other Slavic research communities, and in spite of the partial research eclecticism of his work, it cannot be said that Karásek was a mere journalist and author of compilations. His extensive estate, which was...
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Language and Totalitarianism
Váňa, Tomáš ; Mlejnek, Josef (advisor) ; Kučera, Jan (referee)
The thesis Language and totalitarianism deals with the relation between these two phenomena. On the basis of key thinkers dealing with totalitarianism it formulates its own definition of totalitarianism. It presents the communication theory of Karl Wolfgang Deutsch, on which basis it points to the close relation between communication and political systems, concretely between language and totalitarianism. Language is analysed mainly on the thoughts of Ferdinand de Saussure and Ludwig Wittgenstein. Totalitarian language is explained using mainly Orwell's totalitarian language newspeak in 1984. A practical analysis of a sample of Rudé právo fram the era of the communist regime in Czechoslovakia in the years 1948-1989 shows its manifestations in real use. At the end of the thesis political correctness is introduced as an example of totalitarian tendencies in liberal democracies.
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Language and Totalitarianism
Váňa, Tomáš ; Mlejnek, Josef (advisor) ; Kučera, Rudolf (referee)
The diploma thesis Language and totalitarianism deals with the relation between these two phenomena. On the basis of key thinkers dealing with totalitarianism it formulates its own definition of totalitarianism. It presents the communication theory of Karl Wolfgang Deutsch, on which basis it points to the close relation between communication and political systems, concretely between language and totalitarianism. Language is analysed mainly on the thoughts of Ferdinand de Saussure and Ludwig Wittgenstein. Totalitarian language is explained using mainly Orwell's totalitarian language newspeak in 1984. A practical analysis of a sample of Rudé právo form the era of the communist regime in Czechoslovakia in the years 1948-1989 shows its manifestations in real use. At the end of the thesis political correctness is introduced as an example of totalitarian tendencies in liberal democracies.
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Phenomen of Subcarpathian Ruthenia in Czech interwar literature
Čingl, Pavel ; Mocná, Dagmar (referee) ; Hrabáková, Jaroslava (advisor)
The Subcarpathian Ruthenia entered the Czech literature in the period of the time between the wars after its annexation to Czechoslovakia in 1919. A lot of authors were attracted by this topic (Čapek, Olbracht, Vančura and others). Some of them realized a trip to the Subcarpathian Ruthenia to be able to bring the Czech readers near the life in this region. The Subcarpathian subject matter penetrated a wide spectra of the literary genres (a story, novel, ballad, fairy tale, etc.) The interwar authors novelized various motives from the Subcarpathian Ruthenia - its life, towns, habits, social situation and above all the space of its nature creating not only a background to the human space but also an individual storyline itself (see I. Olbracht). An outstanding connecting feature of the books is a tendency to introduce the Subcarpathian Ruthenia to the Czechoslovak readers. The Subcarpathian world was strange to the Czech readers but the mythical "withouttime" atmosphere effected the reader's perception in a positive way. The relationship between the reality and myth (a synchronical birth of a myth on the base of the reality) was brought to the perfection by Ivan Olbracht. The authors didn't pay attention to the space of the nature only, but to the human space, to an oppressive social situation -leading (in...
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