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Responzivní webdesign a jeho praktické využití
Slíva, Ondřej
This bachelor thesis deals with responsive webdesign. In the theoretical part is mentioned what actually responsive webdesign is, what does it deal with, why it makes sense to deal with it, what is the alternative to it and what are its advantages and disadvantages. Furthermore are mentioned meta tag viewport and three basic elements of resposive webdesign, which are fluid layout, media queries and flexible images. The practical part deals with coding of responsive websites (according to Mobile first approach) for the company Návrh loga according to obtained graphical design.
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Propagace firmy SILEX Moravia s.r.o. na webu a sociálních sítích
Daníček, Tomáš
This bachelor's thesis deals with improvement of the promotion of SILEX Moravia s.r.o. The theoretical part is divided into two chapters. First of all, I describe the theory of the web presentation and subsequently the Facebook promotion is discussed. The practical part focuses on creating a new webdesign which is supposed to be more transparent for users and moreover the most effective for the company. The second part introduces the creation of a new Facebook page applied to test several promotion methods. The success rate has been examined and evaluated in the conclusion.
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Website audit of Nestlé company
Šochová, Iveta ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
Abstract The main purpose of this thesis is to analyse websites and Facebook profiles of chosen brands of Nestlé company and their competition. This thesis is divided into two parts - theoretical and practical. The theoretical part deals with basics of methodology of evaluating websites and Facebook profiles and consists of following parts: graphics and design of websites, visibility on the internet, SEO, information, technical solutions, applicabillity, accessibility and Facebook. All these parts are essential for assessment methodology. The practical part contains the assessment itself according to created methodology. Eleven selected websites and facebook profiles are assessed here. Furthemore, all results are summerized in this part and conclusions as well as recommendatins are drawn from them. The main contribution of this diploma thesis is a comprehensive comparison of selected websites and Facebook profiles of Nestlé company and recommendations made on the basis of the comparison.
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Approaches to solving mobile web applications
Nadrchal, Tomáš ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This master thesis focuses on approaches to solving mobile web applications. Author focuses on the classification of mobile devices and the description of their attributes and specifications of touch screen controls. Part of the work is devoted to the characteristics of mobile operating systems and of mobile web browsers. One chapter is aimed on the psychology of user behaviour and expectations of mobile users from mobile website. A significant part of the work is paid to specifications of the development of web design for mobile devices and the differences to classical web design. In addition, the author describes the Responsive Web Design and the idea of Mobile First. In the practical part, the author analyzes the cross platform access to websites of Czech railway transport companies -- České dráhy, LEO Express and RegioJet. The access from smartphones, tablets and desktops is tested using analysis based on multi-criteria evaluation. To test the author uses a web emulator to simulate different versions of operating systems and web browsers. The aim of the analysis is to create a series of recommendations for better optimization of access from mobile devices.
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Development of Web Applications for Operation on Mobile Phones
Lehovec, Jakub ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
This thesis discusses workflow and technologies used to create mobile web apps. The thesis focuses mainly on web for touch devices. First part of this work describes differences between mobile phones and personal computers. These differences are compared mainly in task of ergonomic use and technological limits for mobile web browsing. It also discusses common problems of web for mobile devices. Main part of this thesis shows workflow of using technology and design principles for creating mobile web. It discusses patterns for proper graphic design which improves ergonomic use of web on mobile devices. The thesis also shows some software technologies used to developing mobile web. It also compares differences between native and mobile apps and shows some utilities for creating native apps using web technologies. The end of work is shown example of creating native app and different approaches of creating mobile web apps.
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Content strategy: preparation and designing web content for the organization
Ambrož, Jan ; Střížová, Vlasta (advisor) ; Javůrek, Adam (referee)
The work deals with the content strategy, methods and techniques how to prepare, design and create web content according to established goals. The theoretical part defines role of the content strategy, introduces methods, content life cycle and potential benefits and outputs of the content strategy in its phases: preparation, analysis, creation, evaluation and content management. Work also discussed the interaction with other fields of web design and legal limits, which affect online content in the Czech Republic. The main objective of this diploma thesis is to design new web content strategy for organization. After describing the initial situation and goals, mentioned methods are used to the systematic management of web content. Thanks to the results of this content strategy (target group definition, competitive content analysis, existing content inventory, keyword analysis, information architecture, style guide, content plan, content model, creation process and content management), readers get the guidance, which can inspire them in their practice.
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Service innovation: The use of service design in practice
Kánská, Kateřina ; Jaklová, Martina L. (advisor) ; Siser, Roman (referee)
The theoretical part is devoted to an explanation of the issue. Specifics of services are outlined as well as trends that will shape future services. A service design is presented as a main topic. Its aim is to find all customer-service "touchpoints", to discover a customer's journey through the service and, on the basis of these inputs, to innovate the service for the highest customer satisfaction and efficiency for a provider on the other hand. There are also presented arguments for the service design as well as methods how services can be improved -- "customer journey map", "personas", own experience with the service, "ethnographic research" and "webdesign". These methods are also used in a practical part. The practical use of the service design is shown on a business "Glasses home". Its focus is a sale of glasses through an e-shop bryle-domu.cz as well as through a patented self-service optician "Optiscont". Using the previously introduced methods, a survey for "Glasses home" is realised. The survey have two phases. The first phase is devoted to the testing of a service prototype, the second phase is devoted to the complex assessment of the service that has been innovated based on the first phase. The final part is devoted to interpretation of results. Based on the practical part, a "customer journey map" is compiled, including "personas" -- archetypes of service customers. The "reservoir of good will" is used to present the strengths and weaknesses of the service. Finally, recommendations for innovations are formulated. The main message is to simplify the website, to explain the "Optiscont" concept to customers at the point of sale and to focus on interconnecting all touchpoints.
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Creation, promotion and monetization possibilities content websites on the czech Internet
Lenčo, Jan ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
The main contribution of this bachelor thesis is to analyze the possible monetization of the content websites and presentation of successful models combination based on several years of my practical experience. As another benefit the work, the creation of a new view of the websites classification can be taken into account, their development and effective promotion. Logical structure of this work has two basic parts. The first one is dedicated to developing and promoting a website. This is mostly a theoretical analysis with a focus on meeting the prerequisites for successful implementation of the site in terms of its revenues. The second part is mainly based on practical knowledge and deals with the specific methods of earnings resulting from the operation of a content website.
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Web typography of small businesses in the Czech Republic
Čečetka, Michael ; Gála, Libor (advisor) ; Šedivá, Zuzana (referee)
The aim of this bachelor thesis is to analyse the current state of web page typography of small businesses in the Czech Republic. The primal specification of actual possibilities and the best web typography practice, which are the basis for the analysed typographical rules, is followed by the analysis itself using appropriate methodology. By comparing the gained results and best practice the fields that may be improved from the typographical point of view are determined.
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