|
Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
|
|
The current state and prospects for sustainable development of tourism in Slovakia.
Libantová, Silvia ; Indrová, Jarmila (advisor) ; Chaloupka, Radek (referee)
Tourism contributes to the prosperity of destinations by bringing financial resources, new jobs, a higher level of services and infrastructure development. However, if tourism does not develop sustainably, it is accompanied by negative factors, as well. Especially, negative impacts on the environment, such as: water and soil contamination, increased noise and overcrowded destination during the high season. As a response to the worsening state of the environment and possible irreversible changes caused by irresponsible human behavior, the idea of sustainable development is becoming more important. The theoretical part describes tourism in the Slovak Republic and highlights plans for sustainable tourism development. In the practical part, the results of the questionnaire, related to the awareness of sustainable tourism in the Slovak Republic, are evaluated. The main objective of this thesis is to evaluate the current situation in the field of sustainable tourism and to make suggestions for its future development.
|
|
The leveling of the newly stabilized elevation points in RA Detmarovice in 2016
Kajzar, Vlastimil ; Waclawik, Petr ; Staš, Lubomír
In the northern area of mining areas Doubrava and Karvina mines on the border RA Detmarovice and Doubrava are implemented, the mining activities. For this reason, in order to detect possible effects of the mine to the surface and surface objects twice a year height focuses, points in this area stable. From 2014 he was a contractor for these works chosen by the Institute of Geonics, v.v.i., Ostrava. The measurement results are annually presented in the final report - elevation measurements in the northern area of mining areas Doubrava and Karviná Mines I. In 2016, the existing network of height points in a cadastral municipality Dětmarovice expanded by 11 new points. New points are stabilized by means of steel bench mark on objects. Elevation point near house No. 713 is a stabilized form of measuring support cast-in steel casing
|
|
Activities and functioning of New web organization
Tyl, Jan ; PROKOP, Petr (advisor) ; SULŽENKO, Jiří (referee)
Abstract
Bachelor thesis Activities and functioning of New Web organisation aims to detailed analysis of this culture network. What paths choose, how fulfills its visions, etc. Describe the formation of the organization, motivations and partial steps, which New web takes for its funcioning. How partial sections of this organism thinks and how cooperate.
Also this thesis deals with organization structure of New web. Collectively write an overview of activities this network. Uncover sources of funding. All in relation with functioning of another culture networks in Europe. Concretely IETM, Trans Europe Halles and IN SITU organizations. In conclusion wants to outline future direction of New web organization.
|
|
Association of Idependent Theatres of the Czech Republic – Analysis and Description of the Current State
Bodoríková, Markéta ; KAŠPAR, David (advisor) ; PROKOP, Petr (referee)
The thesis is focused on newly established Association of Independent Theaters of the Czech Republic, officially using the abbreviation AND ČR. The aim of the thesis is to describe formation of the association, its current state, future plans and its functioning. The first part examines the term “independent professional theater” and briefly characterizes selected organizations from the Czech Republic and Europe with the potential to meet with the AND ČR in the cultural area in future. In the following parts were researched needs of independent professional scene in Prague and was described the needs analysis for the field of “independent” theater from the year 2013. The thesis describes the development of AND ČR, its activities up to current stage, organizational structure and future short-term plans. In the final part of the thesis, there is defined the management system of the association and established its possible improvements so the AND ČR would become the leading organization representing independent professional theaters in the Czech Republic.
|
|
Sorption and Stabilization of Metals/Mettalloids by Innovative Synthesized Sorbent Amochar.
Ouředníček, P. ; Trakal, L. ; Komárek, M. ; Pohořelý, Michael
Remediation of contaminated soil which is based on stabilization and immobilization of potential\nhazardous substance by sorption materials has been studied intensively nowadays. Biochar – activated organic carbon belongs to this group of stabilizing agents which can adsorb wide range of contaminants, including metals/metalloids. Surface area of the biochars is quite large in general and functional groups (e.g. COO–) can form chelates or alkaline elements on the surface, which is represented by cation exchange capacity. Altogether with the high pH values (7.00 – 10.00), biochars are quite effective sorbents and can adsorb metals/metalloids from the solution (ground water), especially in acidic soils (in the environments affected by intensive mining activities). Sorption\neffectiveness can be increased (especially for As (V) or Cr (VI) sorption) by modification of biochar by various types of secondary oxides. Innovative sorbent AMOchar (AMO + biochar) has been synthesized currently. The product was prepared by adding of biochar to the reaction solution during amorphous manganese oxide (AMO) synthesis. The AMOchar was formed mainly by Mn-oxalates which had coated surface of the pristine biochar. AMOchar composite was able to remove significantly higher amounts of various metal(loid)s from the solution despite the rather high pH of the material. Sorption effectiveness was high not only in case of Pb (II) sorption (almost 99%), and Cd(II) (51.2%), but also a very high amount of As(V), 91.4%. Additionally, both AMOchar composite was able to reduce Mn leaching. This can avoid potential post-contamination caused by the dissolution of less stable Mn-oxalates as observed in the pure AMO.
Fulltext: content.csg -  PDF
Plný tet: SKMBT_22316111113040 - PDF
|
|
Tenancy spouses and use of the flat spouses in a new arrangement after January 1, 2014
Prantlová, Soňa ; Kadlecová, Eva (advisor) ; Pavla, Pavla (referee)
The thesis is devoted to the topic of tenancy by the spouses, and its use as is specified in the new adaptation of the Civil Code no. 89/2012 Coll. It replaced until functioning Civil Code from the year 1964. The new legislation is specified series of new institutes, whose primary aim is to protect the weaker party, in the case of tenant. The diploma thesis was divided into theoretical and practical part. In the theoretical part, was attention paid to basic concepts which have been defined. There were characterized rights of tenant and landlord, analyzed housing legislation according to the new Civil Code. The practical part was devoted to the interpretation of survey results. There were approached tenants of several apartment buildings in Kralupy nad Vltavou. Based on the findings, were designed some recommendations to raise awareness about the rights and responsibilities of tenants, as well as about the whole issue of housing legally.
|
|
The Contrast of life and death in works of J. K. Šlejhar
Krčálová, Tereza ; Heczková, Libuše (advisor) ; Mravcová, Marie (referee)
The thesis focuses on J. K. Šlejhar's literary work from two points of view. The first part introduces Šlejhar's work in the contemporary literary context as a result of a synthesis of new literary styles. In the second part the thesis concentrates on a textual analysis and reconstruction of the author's "artistic world". The first part of the thesis gives insight into the contemporary discussions aimed at revising and redefining the function of art with respect to the new development in society and new human needs. The critical reception of realism and naturalism and the reflection of the then wide-spread adoption of new influences from foreign literatures are also dicussed. To draw a comparison, we quote both period and current studies dealing with J. K. Šlejhar's work. Thereby we want to demonstrate the changing requirements of literature and art and the changing perception of a literary work throughout time. The second part of the thesis comprises the textual analysis of Šlejhar's selected writings from the point of view of semiotic literary theory and the reconstruction of the author's "artistic world". Such approach enables us to draw comparisons to Russian literature of the 19th century, primarily with the works of N. V. Gogol and F. M. Dostoyevsky, and to discover a common basis for both...
|
|
Automata in Infinite-state Formal Verification
Lengál, Ondřej ; Jančar, Petr (referee) ; Veith, Helmut (referee) ; Esparza, Javier (referee) ; Vojnar, Tomáš (advisor)
Tato práce se zaměřuje na konečné automaty nad konečnými slovy a konečnými stromy, a použití těchto automatů při formální verifikaci nekonečně stavových systémů. Práce se nejdříve věnuje rozšíření existujícího přístupu pro verifikaci programů které manipulují s haldou (konkrétně programů s dynamickými datovými strukturami), jenž je založen na stromových automatech. V práci je navrženo několik rozšíření tohoto přístupu, jako například jeho plná automatizace či jeho rozšíření o podporu uspořádaných dat. V práci jsou popsány nové rozhodovací procedury pro dvě logiky, které jsou často používány ve formální verifikaci: pro separační logiku a pro slabou monadickou druhořádovou logiku s následníkem. Obě tyto rozhodovací procedury jsou založeny na převodu jejich problému do automatové domény a následné manipulaci v této cílové doméně. Posledním přínosem této práce je vývoj nových algoritmů k efektivní manipulaci se stromovými automaty, s důrazem na testování inkluze jazyků těchto automatů a manipulaci s automaty s velkými abecedami, a implementace těchto algoritmů v knihovně pro obecné použití. Tyto vyvinuté algoritmy jsou použity jako klíčová technologie, která umožňuje použití výše uvedených technik v praxi.
|
|
Relational Verification of Programs with Integer Data
Konečný, Filip ; Bouajjani, Ahmed (referee) ; Jančar, Petr (referee) ; Vojnar, Tomáš (advisor)
Tato práce představuje nové metody pro verifikaci programů pracujících s neomezenými celočíslenými proměnnými, konkrétně metody pro analýzu dosažitelnosti a~konečnosti. Většina těchto metod je založena na akceleračních technikách, které počítají tranzitivní uzávěry cyklů programu. V práci je nejprve představen algoritmus pro akceleraci několika tříd celočíselných relací. Tento algoritmus je až o čtyři řády rychlejší než existující techniky. Z teoretického hlediska práce dokazuje, že uvažované třídy relací jsou periodické a~poskytuje tudíž jednotné řešení prolému akcelerace. Práce dále představuje semi-algoritmus pro analýzu dosažitelnosti celočíselných programů, který sleduje relace mezi proměnnými programu a~aplikuje akcelerační techniky za účelem modulárního výpočtu souhrnů procedur. Dále je v práci navržen alternativní algoritmus pro analýzu dosažitelnosti, který integruje predikátovou abstrakci s accelerací s cílem zvýšit pravděpodobnost konvergence výpočtu. Provedené experimenty ukazují, že oba algoritmy lze úspěšně aplikovat k verifikaci programů, na kterých předchozí metody selhávaly. Práce se rovněž zabývá problémem konečnosti běhu programů a~dokazuje, že tento problém je rozhodnutelný pro několik tříd celočíselných relací. Pro některé z těchto tříd relací je v práci navržen algoritmus, který v polynomiálním čase vypočítá množinu všech konfigurací programu, z nichž existuje nekonečný běh. Tento algoritmus je integrován do metody, která analyzuje konečnost běhů celočíselných programů. Efektivnost této metody je demonstrována na několika netriviálních celočíselných programech.
|
guest ::
