|
Draft business strategy at the selected organization
Suska, Karel ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis deals with business strategy of company Autocentrum Elán, Ltd. which should strengthen its competitiveness and provide direction and possibilities for the following period. This work is based on theoretical knowledge and describes analyses of company environment and mainly internal sources and company capabilities. The analytical part deals with the preparation of a company business strategy draft based mainly on analysis of current situation and its evaluation. The greatest emphasis is on development of operating leases when selling the new Škoda cars on which other stages and points of proposed strategy are based on.
|
|
Bank fees in Czech Republic
Burešová, Adéla ; Steininger, Michal (advisor) ; Eva, Eva (referee)
This thesis deals with bank fees in the Czech Republic, which has been a topical issue in recent years. The objective of this thesis is to analyse and compare bank fees in the Czech Republic. It also aims to evaluate selected bank fees in terms of their importance for generating profit for the banks as well as from the clients perspective. The introduction to the theoretical part describes the basic characteristics of the banking system. The thesis then presents bank products and services, bank fees and the bank fee policy. The work includes a survey and analysis of the banking market in term of banking institutions in the years 2007 to 2014. It also includes a financial analysis for the years 2007 to 2015 and an analysis of the banking market from the perspective of the client, which compares selected banking institutions on the basis of charges and selected banking products based on fees. It defines three sample groups for which the most suitable banking products and banking institutions are recommended. In conclusion, the results are formulated together with recommendations for banks and clients. For the client Student came out best a current account UniCredit Bank, U Konto for youngsters. The Active client is also recommended by UniCredit Bank with banking product of U Konto. For target group Pensioner is the most suitable banking institution mBank where the monthly cost is CZK 70. The client can save thousands of CZK per year by making the right choice.
|
|
Assessing the benefits of reconversion on the value of church building
Strnková, Markéta ; Klika, Pavel (referee) ; Hlavinková, Vítězslava (advisor)
The thesis focus on the reconversion church building in the selected location. At the beginning of the work described church buildings and their influence on the surrounding, the structure of the Roman Catholic Church and the development of church property during the history. This is complemented by theoretical terms and possible methods of valuing cultural monument. The practical part deals with the reconversion church building, specifically the Dominican monastery in Znojmo. Based on an analysis of Znojmo and monastery was suggesting possible use of the monastery. Of these, two variants were selected and were compared. Of these two options, one was chosen as the most suitable option for future use.
|
|
The Introduction of Contact Ecotoxicity Tests for the Assessment of Terrestrial Ecosystems
Modlitbová, Pavlína ; Kráčmar, Stanislav (referee) ; Beklová, Miroslava (referee) ; Demnerová, Kateřina (referee) ; Vávrová, Milada (advisor)
This dissertation thesis is focus on using toxicity tests with testing organism - terrestrial isopod Porcellio scaber. This organism is use for toxicity assessment of selected anorganic compunds which could contaminate terrestrial ecosystem. This organism was selected for several reasons - sophisticated test methodology; well known biology of these animals and their ecological relevance. Besides classical endpoints such as mortality, change in mass of test specimens and the effect of the presence and concentration of contaminants onto food consumption; we monitored changes in the morphometric characteristics at the level of tissues and cells, the cytotoxicity and possibly bioaccumulation in various parts of the body of the organism. Selected test substance in this thesis were nanoparticles and inorganic salts. Wherein for chosen gold nanoparticles was carried out a complete study presents several levels of organization of living matter (organism, tissue, cell). For selected salts compound, this study was carried out on the behavior of organisms and classical endpoints.
|
|
Environmental Friendly Accommodation in a Particular Area
RODĚJOVÁ, Věra
Theme of thesis is environmentally friendly accommodation in Trebon and surroundings. The main objective is to identify friendly approaches in the accommodation offers in the friendly area and assess the significance of friendly approaches in the strategy of companies, which offer accommodation. From the survey, in which respondents' interest was investigated in environmentally friendly accommodation, was created demand analysis and based on Internet resources and unstructured interviews analysis of the supply of accommodation. From the observed results were determined proposals and measures for improvement.
|
|
Analysis of the Economy of the Town Horní Planá
SOUČKOVÁ, Lucie
The diploma thesis is focused on budgetary economy of selected minucipality, in this case the town Horní Planá. There are described functions of the municipality, its institutions and a property, separation of the property and management with it. The thesis is focused on a budgetary economy of a municipality, a budget, a budget composition, where are defined budgetary incomes and expeditures and subsequently a budgetary outlook is analyzed there. The aim of this thesis is to analyze the economy of the town Horní Planá, which is performed on the data in the next five years, based on the analysis recommend possible measures to achieve the optimum relationship between the economy, efficiency and effectiveness, or finding potential funding sources. Partial aims are evaluation of the progression budgets in the period and to determine the effects of ganges of incomes and expenditures in different years, to analyze cash flow over the period and evaluate influences on cash flow and the analysis of the property of selected municipality and its funding.
|
|
Identification opportunities for the selected company
FEIKLOVÁ, Michaela
The main aim of this Diploma thesis called "Identification opportunities for the selected company" is to identify the opportunities on market and to provide possible solutions how to use these opportunities. The Diploma thesis is divided into two main parts. First part is a literature overview that should give the reader the basic knowledge and understanding of the topic. Where the information was gained by studying different sources related to the main aim of the thesis. Second part is the analytical part of the thesis. Different analysis has been chosen to support the work. The marketing situation analysis was used and included the analysis of the macroenvironment (the STEP analysis), the microenvironment, market and sales. This analysis was followed by the analysis of part of the external environment (Porter's model of five competitive forces). The last part of the analytical part is focused on the internal analysis. The human resources, finance, sales and products were analysed. The findings from the analytical chapter were used for the final SWOT analysis.
|
|
Strategy marketing in a chosen company
POŠVECOVÁ, Lenka
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marketing plan in order to deal with possible changes resulting from the current situation. Strategic marketing process, which is based on the strategic management process consists of planning, implementation and control. On the basis of marketing situational analysis SWOT analysis was set up, marketing objectives were defined, strategies were formulated and a marketing plan was suggested. The implementation of a plan is a part of an implementation phase. Finally, the interim results were evaluated and possible changes were proposed, which should lead to the achievement of the planned outputs at the end of the period.
|
|
Implementation of enterprise information system in the selected company
BUŠEK, Petr
This thesis deals with the implementation of enterprise information system in the selected company. The theoretical part provides information from the field of information systems, which are complemented by the analysis of internal and external environment, the strengths and weaknesses, and the method of selection of the information system. In the practical part briefly describes the selected information system and the company, where the information system was implemented. Furthermore, the current information system is analyzed by the HOS 8 method, from which the targets for the implementation of a new information system was set. At the end of the practical part I will compare the system before implementation and the system after implementation with the HOS 8 analysis, which is the main goal of this thesis.
|
|
The retail space management
MACHÁČKOVÁ, Lenka
The aim of this bachelor thesis is to map the space management of a selected retail unit, which is Jednota, in Kamenice nad Lipou, and propose changes interpreted through the new model. The theoretic part is focused on a concept - space management. An important part of space management includes the areas of merchandising, purchasing behaviour, shopping atmosphere and a store layout. These concepts contain possible strategies by which the sellers display their goods, optimally organize floor space and improve retail environment in a shop. The practical part is concentrated on the customer satisfaction with the arrangements of selling space. A marketing research analyses and evaluates on the basis of a questionnaire the customer satisfaction. Finally, bachelor thesis includes a new model of the business unit with proposed alterations in the store.
|
guest ::
