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Forms of advertising on social networks and consumer protection
Žďárský, Jiří ; Vavrečka, Jan (advisor) ; Štěpánek, Petr (referee)
The theme of this thesis are forms of advertising on social networks and consumer protection. The main informational source is above all research of specialized literature, articles, online or other sources in connection with author's own observations and analysis of the respective legislation and ultimately the comparison with author's gained professional experience. The result of this work is a comprehensive overview and introduction to the law of social networks and advertising, demonstration of the importance and significance of this topic and finally evaluation of the effectiveness of legislation that protects consumers in the environment of social networks.
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Valuation of the company Tank ONO, s.r.o.
Novák, Petr ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
The output of this Master´s Thesis on the theme "Valuation of the company Tank ONO, s.r.o." is the estimation of market value of company as at the date of December 31, 2014, with the goal of selling off the company to a hypothetical general investor in the future. The theoretical part includes metodology and instruments used for company valuation, eg definition of main terms, explanation of valuation proces and methods, that are recognised as valid by specialised public. Afterwards, the second part (eg practical part) is aimed at applying the metodology in practice. First, the valuated company is shortly introduced and it is followed by financial and strategic analysis in order to evaluate the financial soundness and assess the perspective for company future. The conclusions of the above analysis are used for elaborating the value drivers and complex financial plan, that is followed by valuation of Tank ONO, s.r.o. In light of the company capital structure, there is chosen DCF equity method for final valuation, in this Thesis.
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Marketing and communication strategy of Spotify streaming service
Petlach, Radim ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this Masters`s Thesis is an analysis of marketing and communication strategy of Spotify, the music streaming service, and subsequent presentation of proposals and recommendation with the aim to improve existing strategy. The thesis consists of theoretical and practical part. In the theoretical part, basic terms such as marketing, marketing mix, marketing and communication strategy, are defined. In the practical part, streaming service Spotify, its marketing and communication mix and competitors analysis, are described. A substantial part of this thesis is own market research in a form of a survey. Findings and results derived from primary and secondary sources help the author to draw conclusions and provide recommendation for improvement of existing marketing and communication strategy of Spotify in the Czech Republic.
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Legal position of Liechtenstein in European Economic Area
Havlová, Berenika ; Grmelová, Nicole (advisor) ; Spirit, Michal (referee)
The thesis defines legal status of Liechtenstein in the European Economic Area. It is divided into three consecutive chapters. The first chapter consists of two parts - general and economic characteristics of Liechtenstein. The general characteristic is based on the author's experience supported by scientific literature, while economic subchapter is based largely on statistical data. The second chapter focuses on the legal status of Liechtenstein and its position on international scene. The position is viewed from two perspectives, which affects it the most. First, from the perspective of participation in selected international organizations and second, the influence of close relationship with Switzerland. The last chapter analyses international litigation to which Liechtenstein is a party. The aim of this thesis is to define the legal relations of Liechtenstein, which forms its position, using the methods of analysis.
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White crow dressed in black. Life's journey of František Jan Kroiher (1871-1948)
CUKR, Jiří
The present rigorous thesis is about the personality of František Jan Kroiher (1871-1948). He represented a very engaged person in a public area. His activity was very extensive and intervened in minor works in the country up to the contacts with the highest clerical and political circles. Individual chapters are devoted Kroiher´s childhood and study, career of the priest in the South Bohemia, his taking part in the reform efforts of the Czech clergy, work in a cooperative and economic sphere, a politic career in Agrarian Party and his extensive journalistic activities and sponsorship. At the end there is evaluation of Kroiher´s personality, followed by the list of sources and bibliography, index of names, a list of abbreviations and supplements. The rigorous thesis was based on prospecting quantity of the archival documents, period newspapers and literature. The present rigorous thesis is about the personality of František Jan Kroiher (1871-1948). He represented a very engaged person in a public area. His activity was very extensive and intervened in minor works in the country up to the contacts with the highest clerical and political circles. Individual chapters are devoted Kroiher´s childhood and study, career of the priest in the South Bohemia, his taking part in the reform efforts of the Czech clergy, work in a cooperative and economic sphere, a politic career in Agrarian Party and his extensive journalistic activities and sponsorship. At the end there is evaluation of Kroiher´s personality, followed by the list of sources and bibliography, index of names, a list of abbreviations and supplements. The rigorous thesis was based on prospecting quantity of the archival documents, period newspapers and literature.
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Use of inhalation systems with asthma in connection with nursing
KLEINOVÁ, Irena
Asthma bronchiale is a chronic inflammatory disease of the airways, connected to bronchial hyperactivity leading to shortness of breath, wheezing, chest tightness and cough. It effects people of all age categories and cannot be efficiently cured nor prevented. The incidence ranks this disease among the most common children´s chronic diseases. It affects a significant part of the global population - records say about 300 million people. Its prevalence has dramatically increased over the last 20 years. It is estimated that in 2025 about 400 million people will suffer from asthma. Cornerstones of asthma control are based on early diagnostics, efficient treatment, adherence to lifestyle changes and proper use of inhalation devices. Once the treatment is effective and check-ups and the use of inhalation therapy are regular, the prognosis of asthma is very favourable and it is possible to improve the patient´s quality of life. The control over asthma and its maintenance is the main objective of treatment. This can be achieved by using anti-inflammatory therapy, especially in inhalation form. This Bachelor´s thesis focuses on mapping inhalation systems with patients with asthma bronchiale. To a large extent it deals with the issue of use of inhalation systems, keeping to lifestyle changes and the role of the nurse in asthma-specialized outpatient´s departments. We see the relevance of this topic in the fact that, despite all available literature and medical advice, many asthmatics still make mistakes in the inhalation technique. Wrongly selected inhalation systems or wrongly selected inhalation techniques results in therapeutic failures and problems of patients get worse. This does not maintain control over asthma. The fact that many asthmatics do not know their exact diagnosis and underestimate some symptoms is very alarming. In the introduction, the theoretical part focuses on the definition of the disease. Other chapters include causes and symptoms of asthma, its classification, diagnostics and treatment. It also provides information about the treatment of acute asthma attacks - exacerbation and the role of the nurse in examination of an asthmatic patient. A great part of the thesis deals with inhalation systems, their types and effects. The preparation for the use of manual handheld inhalers and nursing care for the asthmatic patient in outpatient and inpatient care is developed at the end of the theoretical part. The objective of this part was to summarize the current knowledge about this issue. The objective of the Bachelor´s thesis was to map the use of inhalation systems in patients with asthma bronchiale. The following research questions were used: How do nurses inform patients about the use of inhalation systems? What type of inhaler do patients like? What is the nurse´s involvement in the examination of asthmatic patients? What are the most common mistakes in the application with an inhaler? How do asthmatics keep to lifestyle changes? The practical part of the thesis contains the results of qualitative research which was made on the basis of the semi-structured interview. Final interviews were transcribed and subsequently processed by the technique of open coding. The research sample was made of 12 asthmatics and 9 nurses working in selected asthma-specialized outpatient´s departments. With respect to the results found, an information brochure was created - see Annex 7 - which is intended for use by asthmatics. We believe that the results of this thesis will be helpful for asthmatics and increase the interest of experts in this issue and will also address other people willing to take part in its solution.
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Processing Business Plan
Halmlová, Lenka ; Štůsek, Jaromír (advisor)
This Master thesis deals with the processing of a business plan, which regard the establishment of a new agricultural trade.This thesis includes a formal structure and concrete steps of processing a business, marketing und financial plan. This thesis consists of a theoretical and practical part. After studied literature is the theoretical knowledge is used in practical part, which is then processed a concrete business plan of the new businessman. The subject´s of business of the new businessman is agricultural activity, primarily beekeeping.
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Strategické marketingové plánování
Poláková, Veronika ; Vokáčová, Lucie (advisor)
Cílem diplomové práce je vytvořit návrh marketingového mixu pro nejvhodnější strategii vedoucí ke zvýšení počtu zákazníků společnosti MND neboli Moravské naftové doly. Společnost MND prodává a dodává zákazníkům plyn a elektrickou energii.
Práce bude obsahovat dvě části. V první části bude obsažena literární rešerše, která bude popsána pomocí prostudování odborné literatury z oblasti marketingu.
Praktická část bude zaměřena na společnost Moravské naftové doly, kde bude charakterizována a posuzována pomocí vědních metod například analýza sekundárních dat, dedukční metoda a také pomocí metody empirického poznání. Praktická část bude také obsahovat Porterův model pěti sil, STEP analýzu a SWOT analýzu, která hodnotí příležitosti a ohrožení. SWOT analýza bude vycházet z analýzy konkurenceschopnosti pro zjištění silných a slabých stránek společnosti.
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Zalužanský Brook Restoration Project
Lašek, Jakub ; Kalibová, Jana (advisor)
This thesis contains restoration project of chosen section of Zalužansky brook in Ústecký kraj. Project is processed at the level of documentation for territorial management according to decree no. 499/2006, of buildings documentation. Theoretical part captures professional literature research dedicated to restorations, spatial planning and buildings documentation. Analytic segment closely defines and characterise location of interest at first, although major part consists of designed restoration measures following requirements for creating a building documentation by mentioned decree. Benefit from this thesis is it's possible usage as a background material for documentation created by authorised engineer for water management and landscape planning.
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Stress load in a specific job
Stožický, František ; Michálek, Pavel (advisor) ; Daniel, Daniel (referee)
Objectives work
This thesis will deal with stress and its effects on the activity of driving city
mass transit. The work is described how stress is, how it can be managed, and how to prevent it.
Empirical part will deal with the effects of stress on the driver's performance and resistance to him.
methodics
The theoretical part will be based on a compilation of texts from literature. In the empirical part will be used method of standardized questionnaires. For research purposes is determined hypothesis, which will be checked by statistical methods. The results of empirical research will be commented and presented in the summary tables and graphs.
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