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Czech and European Fisheries law
Šulcová, Lenka ; Stejskal, Vojtěch (advisor) ; Drobník, Jaroslav (referee)
115 CZECH AND EUROPEAN FISHERIES LAW SUMMARY Fishery cannot be comprenended as only in inland waters because marine fishery presents expressively overbearing part of this human activity. In this work the marine fishery is less substantial because in the Czech Republic as in mediterranean state is operated only inland fishery. Fishery means refinement, protection and fishing in fishpond management or by the performance of the fishing right. The fishery in the Czech Republic is classified into production fishery and farming on the fishing grounds. System of public law and private law is blended together in the sphere of fishery and that is why lots of legal regulations associate with fishery. We must not forget the directives and regulations of the European community. The fishing law in the Czech Republic is regulated on a large scale in the Fishery Act and in the public notice and everything is practically prescribed, including size limits, bag limits, periods of protection for individual species, number of rods, hooks, using of flies, shortly everything. In the Czech Republic, all the rivers belong to the state. If you like to manage on a fishing ground, you will have to win the selection procedure. You can obtain the authorisation for performance of fishing right which is valid for 10 years. But in...
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Online propagation of a small e-commerce
Purnochová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This dissertation titled Online propagation of a small e-commerce is focused on the propagation of the e-commerce on the Internet and on the online communication mix creation. At the beginning it briefly outlines the online marketing theory. The first chapter defines the term marketing and shows its targets, presents communication mix on the Internet, then it describes the czech statistics of the use of the internet and of online promotion. The second chapter is then focused on the application of some forms of propagation to the model e-commerce, which is selling sports clothes. The last part of the dissertation evaluates particular parts of the online communication mix and compares the paid promotion with regard to the orders and to the e-commerce attendance. In the end there are drawn up some recommendations, which could be useful for some similar e-commerces.
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Multicultural nursing and spirituality of religion in nursing practice
Semerádová, Lucie ; Kutnohorská, Jana (advisor) ; Špirudová, Lenka (referee) ; Křivohlavý, Jaro (referee)
v AJ: The Bachelor's dissertation treats of individual specifications of cultural and religious groups. To description of customs of each immigraton's groups living in The Czech republic is dedicating theoretical part of this labour. I have described cultural and spiritual customs with focus on areas that could be crucial in nursing care. The habits of Vietnamese, Russians, Ukrainians but also Christians, Jews and Muslims are described. The first part of research section of Bachelor's dissertation is attending views of non-doctors staff in Pardubická krajská nemocnice, a.s. to foreigners and try to map this questions. Is finding willingness to fulfil particular requirements of foreigners and pursuit for additional education. The second part of research section of Bachelor's dissertation presents interview with Mongolian woman. It looks on access of non--doctors staff by foreigner's eyes. This research metod has been focused on detecting deficiencies of non-doctors staff and effort to identify trouble situations as well. The conclusion is dedicated to all-round summary and possible steps which resulting from quoted facts. Klíčová slova v ČJ: Multikultura, spiritualita, Vietnamci, Mongolové, judaismus, Islám Klíčová slova v AJ: Multiculture, spirituality, Vietnamese, Mongols, Judaism, Islam Místo...
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Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.
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Occurance of the chosen risk in term of the gender about children.
MÁCHALOVÁ, Lenka
Abstract The problems of hazardous behavior with adolescents are getting into the foreground of the wide public. The problem of hazardous behavior with children, adolescents or young people is very real, not only in the Czech Republic, but all over the world, at prezent, it is a worldwide problem representing a substantial social problem with which many specialists in the field of psychologists, psychiatrics, educators, politics and other participating institucions, World Health Organization, are dealing. The Publisher results of research are pointing to a non- decreasing occurrence of hazardous behavior, where it comes to a basic shifting to a lower age group from the point of view of the gender eguality, when the girls and boys engage in hazardous behavior with different circumstances, conditions and occurrence. A whole range of research on this theme exists, but it does not fully concern the hazardous behavior, for instance in connection with information technologies, cell phones and using of habit-forming drugs. The thesis is divided in the theoretical and the practical part. In the theoretical part, the selected forms of hazardous behavior with children and the gender problems are described. In the practical part, the quantitative research method has been chosen,a method of gathering data by means of a questionnaire. The research summary for questionnaire inquiry was created by pupils attending the 7 th to 9 th school year of the primary schools in the South Bohemian region. The aim and purpose of the thesis was to find the appearance of selected risk behaviour with the children from the point of view of the gender, and to map the differences with a view to the gender problems. The aim was accomplished. There were four hypothesis stated. H1: The boys are a more endangered group in occurance of a hazardous behavior in connection with alkohol than the girls. H2: There is a higher risk in connection with usaje non-legal drugs about boys than about girls. H3: Boys are more endangered in the occurrence of a hazardous behavior in connection with habit-forming behavior relating to virtual milieu. H4: Girls are more endangered in connection with communication technology. The thesis may be used as an information survey of a selected hazardous behavior with the children and with the gender problems. The results of the research can be used as informative material for the lay public, for children and adolescents, for parents and other specialists (anti-drug coordinator, methodic of school prevention and not least for the education or as basics for a further following research aktivity. Further, the results of the research can be used for a closer determination of suitable prevention programs. For this reason, the results of the research were given to schools, where the research observation proceeded for the purpose of enhancement of the primarily preventive activity.
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Social Enterpreneurship. The Analysis of the Product at Founding of Social Firm.
Hofmannová, Šárka ; Vrzáček, Petr (advisor) ; Vanický, Josef (referee)
Social economy is modern alternative of community development. Respective subjects are dwelling especially on the sphere of the social services, support of employment, education or health service. The social economy is also supported by EU in this aspect. Though legislative alterations of each EU countries are in the different stage of development, subjects of the social economy are established even without these rules. The research of the respective social companies in the Czech republic showed that a social company which determined properly its product could exist and develop without legislative alterations, forms of its existence are very variable. It is also being showed on other analyses of the countries with different rules - Italy, Finland that appropriate legislative alteration makes easer considerably the creation, existence and monitoring of an own contribution of subjects of the social economy. Although the social economy is dwelling on the development of the disabled person potential it does not exist the uniform approach for providing of supports on the part of a state.
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Civil emergency planning in Czech republic and its developement and role within North Atlantic Treaty Organization
POPELÁŘ, Ondřej
The presented Thesis deals with Civil Emergency Planning (CEP) in the Czech Republic and its evolution and role within the Alliance. The theoretical section of the main body focuses on CEP at NATO and Czech national levels. In relation to NATO, this Thesis explains the concept of CEP, its origin and evolution within the Alliance. It describes the course of CEP development as NATO strategy concepts, priorities and CEP aims changed over the time due to changes in political situation. The important point to understand the whole issue is the depiction of tasks to be met by CEP within the Alliance, and the Ministerial Guidance being the primary CEP related document. Five basic tasks applicable from the very first edition of the Ministerial Guidance till now have been described in detail. An integral part of the NATO CEP is the visualisation of the organisational structure which is necessary for understanding the practical portion. The other section of the main body focuses on CEP as designed for the Czech Republic. At this level, the CEP is a methodological tool for management of incident and crisis planning guaranteeing their interaction and preventing duplicities with defence planning. It defines CEP´s areas of interest and it depicts legislative and institutional support. The practical portion is mainly focusing on meeting basic tasks by individual responsible entities working within four basic planning groups. To get the best possible view of tasks fulfilled based on the Ministerial Guidance, the following method has been chosen: main tasks defined by the Ministerial Guidance have been divided into three main parts in compliance with the task categories of the Ministerial Guidance. The tasks are coped with within the four planning groups. The planning groups are then assigned to ministries that are the responsible entities in terms of the Czech Republic. The result is a clear picture showing main tasks of public administration central bodies, and how these tasks are met within the Alliance plus their translation into the terms and conditions of the Czech Republic. The system also shows the history of each task depicting its conclusion or processing in which case it is transferred into the period of the next Ministerial, now Political, Guidance. The discussion analyses the issue of task fulfilment and importance of financial support to the CEP. The discussion concludes highlighting the necessity of interconnection between the national and NATO levels. This is ensured via permanent representatives in CEPC and representatives in individual planning groups. An example of some member nations shows, how the communication between CEP representatives works (or does not work) at various levels. The end of this Thesis evaluates legislative and institutional CEP interlinking of the Czech Republic and NATO. Unlike the institutional interlink, the legislative interlink is insufficient. The system of interlinking underlines the important role of the permanent representative in CEPC and representatives in planning groups. The main part of conclusion is dedicated to the facts resulting from outcomes and discussion giving clue whether the aims of this Thesis have been reached. The system, how the Czech CEP is working, has been found very efficient even in comparison with long-term members like Great Britain or France. Despite its clear quality and efficiency, it would be desirable to integrate the CEP into the legal system of the Czech Republic and thus to achieve its self-contained legal form. This change would not impact the work itself, but it could add to CEP´s political importance. At the end, a positive response is given to the research question evaluating whether the current status of CEP functioning in the Czech Republic is covering the needs of NATO.
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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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Religious Extremism from the Perspective of a Threat to the Society and State
Zetek, Jan ; Bouma, David (advisor) ; Červenková, Denisa (referee)
The master's thesis, "Religious Extremism - From the Perspective of Danger to Society and State" provides a comprehensive look at and characterizes the global problem of extremism, with a particular focus on terrorism in connection with religious groups operating primarily in the Czech Republic after 1989. The first part maps out the extremist scene in the Czech Republic and identifies within it the position of religions defined as extremist. The second part discusses religious extremism and focuses on the dangerous sectarian discourses and manifestations of some religious movements and communities as a danger to individuals and the broader environment. The third part deals with the most radical form of extremism - terrorism - as the most serious security threat to society and state.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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