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Burnout syndrom and it´s prevention in social work practice in Jindřichův Hradec
GREGOROVÁ, Alena
Gregorová A. Burnout syndrome and it´s prevention in social works in Jindřichův Hradec. České Budějovice 2013. The bachelor thesis. University of South Bohemia in České Budějovice. Faculty of Theology. Department of Practical Theology. Supervisor Mgr. L. Maliňaková. The bachelor thesis focus what´s the knowledge of social workers who work in choosen organisations in Jindřichův Hradec about the burnout syndrome same as on prevention measures which had been implemented in particular organizations and also on next prevention measures which should be taken. Information had been taken from social workers who works in o.s. OKNA, in probation and mediation service, in Home of the aged in Otín, in the educational institution in Jindřichův Hradec and in the Municipality of Jindřichův Hradec. It was an quantitative research. Respondents answered by using the questionnaire, if the´re able to recognize the burnout syndrome not only on themselves but even on their co-workers. Theoretical chapters had been chosen to be useful as good basis for the research. There´re also defined terms as burnout syndrome, it´s characteristics, phases and possible ways of it´s prevention. In the same time the theoretical part engages in terms stress and also in professions which are endangered by the burnout syndrome. In accordance with items mentioned above targets for needs of this thesis had been defined. The first target is to find out more about knowledge of social workers in choosen organisations in Jindřichův Hradec about the burnout syndrome depending on their age, education and time spent in this workplace or rather on duration of their practice in social works. The second target is to find which prevention measures are already taken in every organisation and what other mearures should be taken according to social worker´s opinion.

Price Disparity Of Bioproducts And Their Substitutes
Řeháková, Julie ; Toth, Štefan (advisor) ; Pavel, Pavel (referee)
This bachelor thesis is devoted the differences of perception of organic food and organic products customer. The thesis analyzes theoretical concepts relating to organic food on the Czech market and the concepts relating to consumer behavior. It includes market research on consumer behavior trough a questionnaires. The results of online research are formulated graphically and verbally, and the results show that current customers can buy organic food, but the price increase would mean a big drop of customers.

Business project based on franchising
Zavázalová, Kateřina ; Pilař, Ladislav (advisor) ; Zdeněk, Zdeněk (referee)
The thesis describes business project based on franchising. For this type of business had been choosen the company The Little Gym which is deals with providing services mainly exercise classes in specialized gyms for children aged from 3 months to 12 years. The aim of this thesis is create a business and economic evalution of the project in the field of fitness with the use of franchising. The thesis is devided into theoretical and practical parts. In practical part the authoress used data from the Czech statistics authority and created a comparison of development birth of childrens, income of families, proportion of minor against the population and others namely between regional cities as Hradec Králové where a new branch will come and Ostrava where the branch was recently opened. Marketing research of potential customers was focused on their opinions and attituteds to physical activitites. Further was done a market segmentation and analysis of competition, especially Porter model. The financial plan was developed based on calculation from the available data. In conclusion the bussines plan was evaluated including evaluation of the economic aspects of the project.

Analysis of the causes of fires from electrical equipment caused in the South Bohemia region in the years 2009-2013 and the concept of precautions to improve the situation
BENEDIKT, Ondřej
The thesis is divided into two parts, theoretical and empirical. In the first, the author explains the important terms for processing the empirical part. He deals with the theory of fire and summary of the general rules. He also deals with finding out the causes of fire and the computer program "Statistical monitoring of events", all the data were taken here. The chapter provides a general overview of el. devices, classification, history and possible danger. A very important of this part is the division of el. initiators explain. the terms such as el. short circuit, impedance, el. spark, el. arc, overcurrent, car-el. and its application in vehicles. Separately the author deals with atmospheric and ESD. The first objective was to analyze the causes of fires from el. devices in the South Bohemian Region (SBR). The second objective was the proposal of arrangements to improve the situation. The author determined two hypotheses: 1. The most common cause of fires of el. devices in the SBR is the el. short circuit. 2. The most frequent fires of el. devices in the SBR are the fires of vehicles. At the end of the first part, the author outlined the methodology. For processing the empirical part , he chose a quantitative research. The research was carried out by using the one-dimensional statistical analysis of data. The author created the list of literary sources based on literature gained from research libraries, the Fire Rescue Service (FRS) of the SBR, territorial department Strakonice and el. sources available on the internet. All the data the author gained SME of the FRS of the SBR. Within empirical part, the author first carried out the overall statistics of fires from el. initiators. The results show that in the period of 2009 - 2013 there was an increase in number of fires from el. initiators from 7,14 % to 14,97 %, it means more than double compared to a total amount of all fires, which have a decreasing tendency. Then he deals with proportions among particular initiators of fire. These data indicate that the most abundant initiator is car-el. and its application in vehicles. Other significant initiators are el. short circuit and impedance. Other initiators carry a much smaller proportion of the total number of fires. Then follow damages and salvage values caused. Salvage values in each of the monitored years are far greater than the damages, about 80 %. The author continues with the amount of people killed and injured, there is a big difference. Throughout the given period there were 5 people killed in fires from el. initiators, 51 people injured. For the total fires are numbers logically higher, in years 2009 - 2013 were 363 people injured and 51 killed. Then follows a part in which the author deals with individual initiators represented by el. short circuit, impedance, el. spark, el. arc, overcurrent, car-el. and its application in vehicles, atmospheric discharge and ESD. In the empirical part, there are also included initiators, which cannot be further specified. After processing the gained statistical data it comes to the discussion, in which the author analyzes particular tables and graphs, problems, which occurred with their solution and expresses to previously established hypotheses. The first hypothesis was refuted, the second confirmed. The author proposed measures to improve the situation, as there was detected a lack of security measures. The results of the thesis will be a contribution to the FRS of the Czech Republic, especially to the Prevention Department, pedagogical purposes or the general public in the context of preventive educational activities. After implementation of any of my proposals, using the same research it is possible to determine whether the implementation of the proposal has a positive impact on the number of fires, injured and killed people or on an amount of damages in the coming years.

Optimization and application of in vitro techniques in selected members of the family Brassicaceae
Hilgert-Delgado, Alois Antonín ; Fernández Cusimamani, Eloy (advisor) ; Jana, Jana (referee)
This thesis is focused on the application and optimization of biotechnological methods within the family Brassicaceae. Most of this thesis is focused specifically the genus Brassica. The main objective of this dissertation thesis was to optimize and apply selected biotechnological methods in the resynthesis of oilseed rape (B. napus) from its baseline species (B. oleracea, CC and B. rapa, AA) and subsequently create valuable genetic plant materials. The optimized procedure implemented in my work have exhibited better results of hybrid production (resynthesis) than in similar published experiments and provides a simplified and less laborious method via simple ovule culture and early hybrid verification. The next accomplished step was to work with a wider range of materials using a broader source of different and contrasting genotypes from Brassica rapa (spring and winter oilseed and vegetable turnips) and B. oleracea (green and purple curly kales and cabbages) for new combinations and wider genetic diversity. It was concluded that the optimized ovule culture protocol with early verification, developed in the framework of this thesis, is satisfactorily sufficient enough to be applicable in breeding programmes, aimed at diversity expansion of winter oilseed rape gene pool, as the resynthesized embryos were derived in most combinations. New resynthesized verified lines were colchicine treated in order to obtain diploid regenerants and the fertile plants were self-pollinized and crossed with elite oilseed rape lines for further research and breeding.

Strategy of the Innovations of Vehicle Inspection Emission Stations
Marušková, Helena ; Růžička, Miroslav (advisor) ; Tichá, Ivana (referee)
The doctoral thesis Strategy of the Innovations of Vehicle Inspection Emission Stations is engaged in marketing strategies and innovations of the vehicle inspection emission stations in the Czech Republic. The theoretical part is dedicated to the references and describes marketing environment, SWOT analysis, marketing strategies, marketing mix and several "P". It also focuses on the innovation and innovation strategies, the different types of marketing research, the exhaust emissions of combustion engines, the homologation regulations and the periodic emission measurements at the vehicle inspections emission stations in the Czech Republic and in the world. The aim of this thesis is to describe and analyze the current situation and work up a strategy of the innovations of vehicle inspection emission stations. The practical part is devoted to analysis of the marketing environment (PEST analysis and the microenvironment), from which a SWOT analysis of vehicle inspection emission stations and further describes the individual components of the marketing mix SME. The chapter Marketing research SME is divided into quantitative and qualitative marketing research, which lists the various questions, charts and answers resulting from marketing research. Quantitative research is conducted through a questionnaire survey and qualitative marketing research obtains answers based on structured interviews. The paper concludes with several suggestions of the innovation, evaluation of research questions and a summary of the individual chapters, which shows that too stringent emission limits will not lead to their real reductions. Regular tests for SMEs are set up properly and does not need to be changed. Creating a central information system (one for both STK and SME) and the implementation of video surveillance - these changes are needed not only for technical inspections stations, but also emission inspection stations. Due to the increasing number and age of vehicles and especially the fact that the current emission tests of vehicles in no-load mode engines are not able to detect all faults, the new methodology of measure emissions is needed.

Influence of Customers Involvement on Brand Loyalty
Vebrová, Tereza ; Hron, Jan (advisor) ; Rojík, Stanislav (referee)
The dissertation thesis focuses on identifying relationship between brand loyalty and customer product involvement. The main goal is to find out whether customer product involvement has a positive effect on brand loyalty. In the theoretical basis are defined the main terms of brand loyalty and customer product involvement and are discussed various approaches of authors who examined the issue. The own research follows after the theoretical part whose primary data was collected by using an electronic questionnaire. The research was applied to the area of telecommunication services in the Czech Republic. On the basis of factor analyses were evaluated factors a web-based brand loyalty and customer product involvement with these factors were then made cluster analyses to find customers segments. Using correlation analyses were determined the effects of sociodemographic variables on brand loyalty and customer product involvement. At the same time it was also found the relationship between brand loyalty and customer product involvement. The research results are used for the development of the discipline, are discussed in the context of previous studies and are described in terms of theoretical and practical use.

Tourism and its sales form
Hrnčířová, Edita ; Havlíková, Michaela (advisor) ; Radek, Radek (referee)
This diploma thesis deals with a research carried out at Prague travel agencies using the Mystery shopping method and the follow-up evaluation and recommendation of a suitable form of selling in a respective region. The aim of the work is to evaluate the travel agencies from the point of view of the quality of the offered products, provided services, the agents´knowledge and the general interaction with them. The theoretic part consists of chapters that explain the key concepts and definitions of tourism and their forms of selling. In the methodical part the Mystery shopping method is discribed from the point of view of the historiy and evaluation of the work including the research period. The practical part is dedicated to the analysis of the data obtained during the Mystery shopping realized at travel agencies and includes three parts. The first research has the form of an online require in which the agents´ability of offering and follow-up selling of a product is evaluated. This research is carried out through the email communication. The second research concerns ordering tours on web portal where the agents´willingness to arrange further services for a tour is evaluated. This research is carried out through the phone communication. The third Mystery shopping research is realized personally at individual travel agents offices and the agent´s direct communication and dealing with the customer as well as his professionality are evaluated.

Selected company marketing communication assessment
Staňková, Pavlína ; Huml, Jan (advisor) ; Jiří, Jiří (referee)
Diploma thesis is focused on assessment of Kaktus the T-Mobile Czech Republic brand marketing communication. The company provides telecommunication services and the brand is targeted at specific group. The thesis is divided into theoretical and practical parts. In the theoretical part, there is described theoretical basis emerging from study of literature, as there are determined basic terms like marketing mix, marketing of services, marketing communication, marketing communication toolkit, social media communication, psychological impacts of advertising and marketing research. The practical part presents T-Mobile Czech Republic a.s., describes its marketing mix, its most important competition and the degree of risk they stand for. The core part involves delineation and evaluation of currently applied methods of marketing communication that were developed after interview with brand marketing communication specialist and providing with internal data. The following part contains evaluation of questionnaire research that was realized among members of the target group in order to find out the way they perceive the brand marketing communication. It also contains evaluation of analysis of existing and potential impacts on the brand that was developed on the basis of internal data. These results are basis for the suggestion of marketing communication extensions heading to expansit of brand awareness and number of customers without being inconsistent with the brand ideology.

Productivity dynamics of herb layer in the thermophilous oakwood in the Nature Reservation Na Voskopě (Czech Karst) with respect to the solar radiation intensity
Mevald, Ondřej ; Černý, Tomáš (advisor) ; Josef, Josef (referee)
The Nature Reserve Na Voskopě is a special site where a long-term experiment was established in 2013, dealing with the switch of a long abandoned coppice back to its actively managed form. The project aims to examine the long-term impact of the proposed measures on the structure and diversity of plant species in herb layer especially in lighter woods at lower altitudes. The specific aim of this study was to examine the hypothesized crucial role of light conditions on the dynamics of plant biomass production in the undergrowth of such experimentally opened up thermophilous oak-dominated stand. A design was set up based on 40 permanent plots, where there were taken biomass samples from the herb layer in 2015. Further on, hemispherical images of forest canopy were photographed in the centre of each permanent plot. These images were evaluated in the analytical program WinScanopy, which calculates the amount of direct and diffuse radiation. The obtained datasets were evaluated by the regression analysis. The only decisive variable affecting the productivity of the herb layer turned to be diffuse radiation. The biomass data were also compared with light conditions sampled in the previous season (2014) as a part of ongoing experimental research. Season 2014 is characterized as a normal one and we managed to find a much stronger relationship between light conditions in 2014 and biomass productivity in 2015. Light conditions in season 2015 were significantly affected by the extremely dry and hot weather leading to strong defoliation of forest canopy. Still, we managed to demonstrate the positive impact of light conditions for the production of herb layer biomass. Weather extremes may also indicate an increase in biomass production in the next season, since a significant proportion of nutrients remained unused in the soil due to stopping the growth of vegetation. The current composition of the vegetation is very often determined by the extreme events in the abiotic environment occurring not long ago. Hemispherical images also proved as a very effective way to determine the light conditions, so it is also recommended to use for further research.