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Proposing the financial performance prediction index for decision support of the hospital management
Hajdíková, Taťána ; Černá, Anna (advisor) ; Lieskovská, Vanda (referee) ; Lazar, Jaromír (referee)
Dissertation thesis deals with the managerial needs in the area of financial health. Managers need a tool to reveal the impending financial failure or to assess the financial quality of the organization. They link their decisions to performance, ability to pay, employee productivity, financial resources and financial risk. In the theoretical part of the thesis it is necessary to explain the non-profit sector and its connection with the hospital environment. It is also necessary to introduce models used both in the Czech Republic and abroad, which share common elements. The basic aim of this thesis is to propose a financial performance prediction index for decision support of the hospital management, the owners of hospitals and insurance companies. To achieve the basic goal, three sub-goals must be accomplished. The first goal is to divide the hospitals into healthy and unhealthy by using the multi-criteria methods. The second goal is, based on an expert approach with the support of statistical methods, the selection of indicators appropriate for the hospital environment and the third goal is to find a suitable method for the determination of weighted representation of individual indicators in the proposed index and to assemble the final form of the new financial index for the hospital environment.
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Marketing Situational Analysis of a chosen Company
Doležal, Ondřej ; Svoboda, Petr (advisor) ; Čejka, Pavel (referee)
The aim of my thesis is to create an educated description of marketing situational analysis of selected energy company - ČEZ, Inc. The analysis should help the company to better plan its marketing activities and thus succeed in a competitive environment. The theoretical part deals with basic concepts related to marketing as a whole and theoretical background needed for the completion of marketing situational analysis, which includes both PEST analysis, Porter's fice forces analysis, SWOT analysis and marketing mix. Results from those are then applied in practice. The result of each analysis are then formulated into recommendations that should help the company to improve its marketing management.
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Work-life balance
Maturová, Inha ; Šmíd, David (advisor) ; Legnerová, Kateřina (referee)
This bachelor work focuses on adaptation process of new employees in a particular company. The goal is determination of adaptation process and comparison with needs of the company on onboarding field. A few methods of quality research were used in application part. The first one is analysis of internal documents related to adaptation process. The second is application and analysis of structured inquiry of head of human resources department of the company. Application part of the work brings evaluation of analysed adaptation process.
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Greek debt crisis
Krídlová, Adriána ; Žamberský, Pavel (advisor) ; Jedlinský, Jakub (referee)
Bachelor thesis deals with the evolution of the Greek debt crisis and is trying to best describe on the historical context, what led to it gradually. It deals with the history to the emergence of crisis and then focuses on crisis period between 2009 to 2015. The aim is to determine whether the latest rescue package was based on objective requirements of the Greek economy. The first chapter deals with the process of macroeconomic indicators and is also dedicated to the low competitiveness of Greece. The second chapter discusses the history of Greece until 2009, which can be regarded as the beginning of the debt crisis. The third chapter deals with the evolution of the crisis from 2009 to 2012. In the fourth chapter, I analyze the conformity of a Memorandum of Understanding with the real needs of the Greek economy to its recovery.
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Urban development of the town of Lomnice nad Popelkou
Musilová, Barbora ; Kouba, Vojtěch (advisor) ; Lindner, Milan (referee)
This thesis deals with the urban development of Lomnice nad Popelkou and conservation areas within its territory. Describes the history of the city and examines causes of the current condition of the monument fund. Describes the efforts of the city representatives in buildings restoration, through the City Development Strategy for period of 2016 - 2023. This thesis assesses the extent to which this strategic document managed to respond to the condition of historic buildings and also the needs of city residents.
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Cooperation between a nurse working at a children{\crq}s ward and an anaesthetic nurse in care of a child patient in pre-operation, per-operation and post-operation periods
ŽÁKOVÁ, Lucie
I selected the topic of the diploma thesis ``Cooperation between a nurse working at a children{\crq}s ward and an anaesthetic nurse in care of a child patient in pre-operation, per-operation and post-operation periods{\crqq} because I am very interested in the work of nurses and in preparation of children and their parents in these periods. These entire periods and the associated activities are very demanding and burdening for all the involved parties. The cooperation and communication between the anaesthetic nurse and the children{\crq}s nurse is crucial for the child to cope with the period. The objective of the diploma thesis was to ascertain the opinions of anaesthetic and children{\crq}s nurses on their cooperation, and to find out whether the cooperation between anaesthetic and children{\crq}s nurses influences satisfaction of a child{\crq}s needs in the concerned periods. The theoretical part of the diploma thesis addresses paediatrics and segmentation of childhood, anaesthesiology and the specifics of childhood, children surgery and nursing care of children in three operation periods in general terms. The practical part is divided into a quantitative and a qualitative subpart. The quantitative subpart is focused on cooperation between anaesthetic nurses and nurses working at the children{\crq}s ward, and uses the data collected by means of a questionnaire, while the qualitative subpart ascertains whether the cooperation between nurses has an influence on the needs of children in the concerned periods, and uses the data obtained from observation of children and interviews of nurses. The summary of the results revealed that hypothesis 1 ``Anaesthetic nurses and nurses working at a children{\crq}s ward cooperate in the pre-operation period{\crqq} was confirmed. Hypothesis 2 ``Anaesthetic nurses and nurses working at a children{\crq}s ward cooperate in the post-operation period{\crqq} was confirmed. Hypothesis 3 ``Anaesthetic nurses are interested in improvement of cooperation with nurses working at a children{\crq}s ward{\crqq} was confirmed. Hypothesis 4 ``Nurses working at a children{\crq}s ward are interested in improvement of cooperation with anaesthetic nurses{\crqq} was confirmed. The qualitative subpart revealed that cooperation between nurses influenced satisfaction of a child{\crq}s needs in the concerned periods. The findings of this diploma thesis may be used by children{\crq}s and anaesthetic nurses or by other persons interested in this issue for the sake of better preparation of a child for the operation period, better satisfaction of a child{\crq}s needs in the concerned period, and provision of more comprehensive care in the period in general.
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Transformation of Network Data Reporting Process
Tolar, Tomáš ; Matuštík, Ondřej (advisor) ; Malinová, Ludmila (referee)
This thesis deals with transformation of network data reporting process in a Telecom company. The current process is MS Excel based and is inadequate and inefficient. The goal is to find the right tools and to implement them. The thesis is divided into three parts. First part is focused on theoretical background of reporting, i.e. Business Intelligence and other approaches. Second part explains general Network reporting principles and trends. In contrast with these theoretical recommendations, the actual level of the company's process is depicted. The last part of this thesis covers a practical implementation of selected applications. First, a choice is made within a variety of tools based on department's needs then the architecture is proposed and applications are implemented. The final part of the thesis provides an assessment of the benefits attained by this project.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Possibilities of Big Data use for Competitive Intelligence
Verníček, Marek ; Molnár, Zdeněk (advisor) ; Šperková, Lucie (referee)
The main purpose of this thesis is to investigate the use of Big Data for the methods and procedures of Competitive Intelligence. Among the goals of the work is a toolkit for small and large businesses which is supposed to support their work with the whole process of Big Data work. Another goal is to design an effective solution of processing Big Data to gain a competitive advantage in business. The theoretical part of the work processes available scientific literature in the Czech Republic and abroad as well as describes the current state of Competitive Intelligence, and Big Data as one of its possible sources. Subsequently, the work deals with the characteristics of Big Data, the differences from working with common data, the need for a thorough preparation and Big Data applicability for the methods of Competitive Intelligence. The practical part is focused on analysis of Big Data tools available in the market with regard to the whole process from data collection to the analysis report preparation and integration of the entire solution into an automated state. The outcome of this part is the Big Data software toolkit for small and large businesses based on their budget. The final part of the work is devoted to the classification of the most promising business areas, which can benefit from the use of Big Data the most in order to gain competitive advantages and proposes the most effective solution of working with Big Data. Among other benefits of this work are expansion of the range of resources for Competitive Intelligence and in-depth analysis of possibilities of Big Data usage, designed to help professionals make use of this hitherto untapped potential to improve market position, gain new customers and strengthen the existing user base.
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European funds and their usage for logistics projects in Czech Republic.
Číhalová, Denisa ; Jirsák, Petr (advisor) ; Joura, Adam (referee)
The thesis discusses the issue of freight villages and the possible usage of European funds for their construction. The topic is very actual because by the current program period 2014-2020 has appeared change concerning the financial support of multimodal freight transportation. The aim of this thesis is to determine, whether from the production companies operating in the automotive industry exists demand for such a freight villages. Needed information has been obtained on the basis of in-depths inteviews of manufacturing companies located in the region Vysočina.
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