|
Project of starting a discount retail store in Stara Boleslav
Nováková, Jitka ; Fuchs, Jan (advisor) ; Cimler, Petr (referee)
This bachelor thesis deals with a possibility of starting a discount retail store located in Brandys nad Labem - Stara Boleslav. The theoretical part describes retail industry in the Czech Republic and also different types of retail stores and factors that affect them. Furthermore, the theoretical part also focuses on factors influencing consumer behavior in the Czech Republic. The practical section analyzes retail stores in Brandys nad Labem - Stara Boleslav. The thesis evaluates survey results with a focus on consumer buying behavior and preferred way of shopping in the area mentioned above.
|
|
Business Plan for Establishment of Trade
Borkovec, Ondřej ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to create a business plan of Kavárna XY operated by independent entrepreneur. The work consists of two parts. The first part is the theoretical framework which focuses on the legal requirements of entrepreneurship and structure of a business plan.The tools like PEST analysis, Porter`s five forces analysis and SWOT analysis are explained. The second part is the application of findings from the theoretical part and focuses on creating the business plan of Kavárna XY. The practical part deals with the definition of competetive advantage, analyzes a company environment and competition, deals with the creation of sales and financial plan and evaluates project risks. An output of the practical part is to create a business plan and prove that the project is feasible and profitable.
|
|
Business plan for setting-up of language school
Kahánková, Andrea ; Chylíková, Hana (advisor) ; Matysová, Kamila (referee)
The aim of this bachelor thesis is to develop a business plan for a set-up of a company specializing in English language tutoring. The theoretical part defines basic rules of doing business in the Czech Republic. Furthermore, it explains the recommended structure of a business plan and provides an alternative model for its development called Lean Canvas. Theoretical part of the business plan is subsequently applied in the practical part for elaboration of a business plan for the chosen field of activity. The financial plan is provided in three versions (realistic, optimistic and pessimistic), which have all been subsequently evaluated. Lean Canvas for the planned business in language tutoring has been developed at the end of the practical part. The conclusion provides summary of the findings of all business options and provides recommendations for the prospective project implementation.
|
|
Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey.
Veretina, Alena ; Kouba, Vojtěch (advisor) ; Dianová, Markéta (referee)
The bachelor thesis Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey focuses on the national cultural heritage the site of Vyšší Brod Cistercian Abbey. Main goal of this thesis is cultural-economic evaluation of the abbey and possibilities for increase of attractiveness for tourists. Theoretical part describes history of the abbey, its uniqueness, possibilities and constraints of animation processes in the area. Practical part elaborates about the impact of particular project realized in the area of the abbey - Land Exhibition held in 2013. Vyšší Brod Cistercian Abbey was one of four objects of Upper Austria / Southern Bohemia Cross-border Land Exhibition. Thesis analyses impact of the project from a perspective cultural history and economy.
|
|
Phishing in the gaming industry
Nguyen Van, Thanh ; Luc, Ladislav (advisor) ; Veber, Jaromír (referee)
This bachelor thesis deals with a currently major issue of cyber security, which is phishing. The study is also specific in that it is focused on the gaming industry, which is subjected to a detailed analysis. The first goal of thesis is to acquaint the reader with problems of security risks of phishing in general and in game related fields. To achieve this goal, in the introduction of the theoretical part of the work, the general problem of phishing with a view on historical development and expansion is presented. Furthermore is described topic of gaming industry, its trends of videogames and security risks of online trading. The second goal is to give future and existing Steam users an overview of common phish-ing attacks and countermeasures. To achieve this goal, in the analytical part of the work, a specific gaming platform in online trading and distribution of game is selected, Steam from Valve. In the practical part of the work, eight selected phishing attacks are conducted to brief analysis and completed into a final evaluation and countermesures of all attacks.
|
|
Industrial Heritage in Ostrava CityTourism
Štefelová, Iveta ; Netková, Jarmila (advisor)
The aim of the work is to analyze a specific technical monument in Ostrava in the context of its influence on tourism. The chosen monument is an industrial area Dolní Vítkovice which was declared as a national cultural monument and European Heritage and belongs to the Czech Tentative List for inscription on the World Heritage List UNESCO. Theoretical part of this work deals with tourism in the Czech Republic and in Ostrava and also with industrial heritage definition and classification, its restoration, historic preservation and how to integrate industrial heritage into tourism.
|
|
Dynamic model of human resources in project management
Hančar, Michal ; Mildeová, Stanislava (advisor) ; Šviráková, Eva (referee)
This thesis is focused on dynamics of soft factors influencing workers during projects. These factors include motivation, workplace atmosphere, team synergy of workers and their emotions, and attribute of project manager who manages the project. Identification of soft factors and their relationships was achieved by examination of scientific literature in psychology and system dynamics. Description of managing project matters was achieved by examination of scientific literature dealing with project management. The main objective of this thesis is to create a dynamic model which simulates behavior of these soft factors influencing the project staff. The primary metric of the model is efficiency of workers participating on the project based on input parameters. Validation of the model was achieved by verification of historic behavior of key elements. Results of validation experiments correspond with historic behavior with roughly 95 % accuracy. At the end of this thesis is presented an ICT project case study. Based on the results of simulation experiments is performed a scenario analysis which tries to bring possible suggestions for project management.
|
|
The Centralisation of the Management of the Agriculture Commodities Transportation
Šťastná, Tereza ; Rathouský, Bedřich (advisor) ; Mervart, Michal (referee)
The main objective of my thesis is to evaluate a suitability of the project of the centralisation of management of agriculture commodities transportation in AGF Logistics. The evaluation is based on the analysis of operational and economic data. The results of the application of theoretical models confirmed my hypothesis that the project of a centralisation is a suitable solution for performance optimisation. It is possible to compare the actual state of the project with expected goals based on acquired data and find out the opportunities and risks connected with the project.
|
|
Strategy of a specific business project
Bartáková, Iva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Diploma thesis on strategy of a specific business project discusses a formation of the common European hockey league and its penetration into the European market. Based on an analysis of the newly created project strategy, survey with fans of the Czech hockey team and information obtained from the stakeholders, biggest challenges for the competition were set and recommendations for improvement were proposed.
|
|
Výběr a implementace open source nástroje pro řízení portfolia projektů
Marek, Jan ; Chlapek, Dušan (advisor) ; Kučera, Jan (referee)
Methods and ways of implementation of changes and innovations in companies through project management are in today's society very well established. There exists methodologies, techniques and tools for the management of individual projects. However in a role of project manager, I very often faced the fact that companies are performing the project portfolio management in very intuitive way. This in itself leads to failed and prematurely terminated projects, initiation of the wrong projects or realisation of correct projects, but at the wrong time. Very often I have also recognized, that there is lack of awareness of fact, that there are also Open Source applications that can help with the organization's portfolio. This thesis deals with the definition of requirements, search and selection of proper OSS application and subsequent implementation. In the first part of this thesis I prepare a theoretical framework about PPM, and on that basis then identify and verify a set of requirements for selection of right OSS PPM application. The next section of thesis describes searching for suitable applications from a variety of sources, assessment against the requirements and the final selection. In the last part the implementation project is drafted, which aims to serve other colleagues in project management as one of the possible implementation paths. The outputs are then continuously confronted with experts in matter of projects and project management in the field of IT in order to maximize symbiosis between theory and real life experiences. Virtually every project management methodology defines the collection of already-proven techniques, best practices or lessons learned from the previous similar implementations. The main contribution of this thesis I see in fact that it contains not only the design of the project implementation, but also describes a logical path, what leads to the result. Therefore this thesis could be used as a base or discussed best practice, when a project of implementation of PPM application in place.
|
guest ::
