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Development of Business Activities of Company Rajnošek s.r.o.
Budínková, Jitka ; Hadová, Veronika (referee) ; Šimberová, Iveta (advisor)
Master’s thesis is focused on business development of the Rajnošek s. r. o. company. This thesis is divided into four parts. At the beginning there is a description of the problem and there is also introduced the main aim of this thesis and related aims. The next part includes theoretical statements on which the practical part is based on. The practical part deals with issue of the basic information about chosen company and its analysis of current status. At the final part of this thesis are presented the proposals which should guarantee new customers and reduce the seasonal risks.
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The Suggestion of the Strategy for a New ABB Products Launching
Brož, Přemysl ; Jörka, David (referee) ; Luňáček, Jiří (advisor)
his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.
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Marketing Strategy of Company
Koláček, Tomáš ; Číp, Vítězslav (referee) ; Šimberová, Iveta (advisor)
The aim of this diploma thesis is propose a way to create a marketing strategy for the young company in the media & marketing market. This diploma thesis describes the use of key techniques, basic theoretical assumptions and their physical implementation of theoretical methods and support methods in connection with the topic of work developed under analysis.
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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Marketing Strategy of Company
Odehnal, Jan ; Herynk, Jiří (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with analysis of makteting strategy of Allrisk, s.r.o. company. On the basis of this analysis and the appropriate theoretical knowledges, actions leading to the increased competitive strength of the company in the market are suggested.
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The Strategy of a Business Corporation Development
PŮBALOVÁ, Kateřina
This bachelor thesis analyses the success of an existing strategy of a chosen business corporation, which deals with the production of personal hygiene products. Strategy means the visions and goals of the corporation, as well as the analysis of the internal and external environment of the company. The strategy effectiveness is assessed on the basic of the identified information. The outcome of the thesis is also a potential proposal of the strategy transformation according to the transition of the internal and external environment of the corporation.
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Návrh změny podnikové strategie v odvětví pekárenství
Matoušková, Eva
This thesis deals with the elaboration of draft effective business strategies for companies operating in the baking industry. The theoretical part deals with the processing of knowledge from the literature, which are then used in the practical part. The proposed findings and results based on the analysis of the external and internal environment of monitored companies. When analyzing the external environment is investigated using the macroenvironment PEST analysis and microenvironments based on the analysis of sectoral environment and Porter's five forces model. For the analysis of the internal environment is used McKinsey 7S model and analysis of competitiveness. The financial situation of enterprises is evaluated relative indicators as tools of financial analysis. Using the EFE and IFE matrix are processed factors external and internal environment. Results from internal and external analysis are used to generate internal-external matrix IE and SWOT matrix through which identifies a strategy for enterprises engaged in the baking industry.
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Comparison and evaluation of management and economic results of selected retailers
JANDOVÁ, Tereza
The main purpose of this thesis was to compare and evaluate status of management and economy system of the selected retail units and based on this analysis to identify strengths and weaknesses of the companies and to determine potential measures to improve. For this thesis I chose PRIOR ČESKÁ REPUBLIKA, s.r.o., the second company I focused on was the OD Andy, s.r.o. I focused mainly on their management, organization, economy, human resources and then I also analyzed the macro environment of these companies. For this step I used the STEP analyses.
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Internal and external analysis of the business environment
HÁBICHOVÁ, Jitka
The subject of this thesis is description and evaluation the situation of the selected company in the market environment. The base of thesis is characteristic of the basic internal analyses of the business entity and external analyses of the business environment and their application on any selected company. The thesis includes description of selected company, analysis of their external environment including Porter's five forces model, competitor analysis, analysis of attractiveness of the branch and STEP analysis. The internal analyses are applied by SWOT analysis, portfolio analysis and SPACE analysis. In the end of thesis is suggest of opportunity drawing funds from the European Union and so improve market position.
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