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Democratic Architecture – Kamenný vrch
Galusková, Hana ; Ondrejka, Ľubomír (referee) ; Palaščak, Michal (advisor)
The bachelor thesis intends to add a new perspective to the area of Kamenný vrch, which is currently dominated by a residential function. The urban design defines the center of the site, thus responding to the lack of a unified public space for the inhabitants. The designed mixed-use building is located in the southeast of the area and includes residential units on the upper floors, a vertical farm, and a market. The vertical farm and market bring new work opportunities to the area and are an interesting tourist attraction. The functions and form of the building are primarily influenced by the noise pollution from the surrounding roads and the orientation to the cardinal points.
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Marketing Strategy of the Company Motiv Press, Ltd.
Smolík, Kamil ; Jelínková, Šárka (referee) ; Šimberová, Iveta (advisor)
The aim of master´s thesis is the suggestion of marketing strategy for Motiv Press company. The first part of the thesis is a detailed descreption of theoretical resources which I gained during my studying Faculty of Business and Management. The second part of the master´s thesis is focused on the complex analysis of the current situation of the company. On the basis of these facts I Works out a marketing strategy which contains a couple of proposals and designs including their time frame and economic characteristics.
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Comparison of the Mortgage Loans Market in the CR and UK
Rozinková, Iva ; Horčička, Aleš (referee) ; Hanušová, Helena (advisor)
Tato diplomová práce se zabývá hypotečními trhy v České Republice a Spojeném Království. Porovnává faktory působící na funkci těchto trhů. Tyto faktory jsou vybrány na základě PEST analýzy. Cílem diplomové práce je popsat a porovnat tyto faktory na obou trzích za účelem jejich ohodnocení a navržení kroků ke zlepšení situace. Úspěšné a perspektivní stránky jednoho trhu jsou brány jako vzor pro nástroje, které by zlepšili situaci na trhu druhém.
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Feasibility Study of Glutten-Free Pizzeria Establishing
Páter, Vít ; Vraniak, Lukáš (referee) ; Chlebovský, Vít (advisor)
In this work, I deal with whether it is possible to build a competitive gluten-free pizzeria that will directly compete with normal pizzerias, and even try to offer lower prices and build a certain competitive advantage. The work consists of three parts. In the first part I will focus only on the theoretical part of the issue of business and building a business. The second part contains mainly analyzes of customers and competitors. The third part contains a design of a gluten-free pizzeria based on the findings from the previous two parts.
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Company´s Culture and its Influence on Customers
Tučková, Kristýna ; Kunertová, Helena (referee) ; Pokorný, Jiří (advisor)
This bachelor thesis deals with the corporate culture of ABC CYKLOSPORT s.r.o. and the promotion of the market. It is focused on maintaining customer satisfaction and the related increase in market share for the company. It is already established theoretical knowledge of the topic of corporate culture. In the second part there is a description and evaluation of questionnaire survey. These results constitute an established cornerstone for the design of measures that will lead to an increase in market share and streamline the work of employees.
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To Dvur Kralove by train - Transfer Terminal in Dvur Kralove nad Labem
Šlesingerová, Veronika ; Hora, Jan (referee) ; Ponešová, Barbora (advisor)
The subject of this architectural and urban study is to design a new transfer terminal in Dvůr Králové nad Labem. The terminal has to associate the existing bus lines and the new train line using the existing track, which connects to the train station located on the outskirts of the city. At the same time, the town deals with the issue of train and bus services. It came with a proposal to extend the track closer to the city and at the same time move the existing bus station to one place. This creates a direct train-bus transfer. The aim of the project, however, is to design not only the transport terminal, but to create a new public space with the use of the city itself.
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Development of Business Activities from the Perspective of Added Value Products
Kratochvíl, Petr ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities of the company JPL kovo s.r.o., with the focus on strengthening its current position in the machinery market. The theoretical part summarizes knowledge from the areas of management, marketing, and business activities, and it also presents selected analytical methods. The analytical part looks at the current situation of the company through its internal and external environment. The last part provides recommendations leading to the development of the company and its business activities.
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