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"MAKE THEM PAY YOU WHAT THEY WOULD PAY A WHITE MAN": intersectional feminist analysis of the book The Seven Husbands of Evelyn Hugo
Smolíková, Eva ; Knotková - Čapková, Blanka (advisor) ; Jiroutová Kynčlová, Tereza (referee)
In this diploma thesis I analyze the book The Seven Husbands of Evelyn Hugo from intersectional feminist point of view. The author of this book is Taylor Jenkins Reid, 1st edition came out in 2017 and became popular thanks to not only social media. In the first part of my thesis I focus on overview of theory and methodology, which I work with later, such as intersectionality, gender, race, sexuality. In this context I am interested in theorizing the concepts of male gaze, female gaze and toxic and healthy masculinity. I also focus on literature and feminism and the portrayal of femininity in literature. In the analytical part of my diploma thesis, I analyze characters chronologically using the original structure of the book. My interest in analysis is in the construction of gender, race and sexuality. I focus on how the author constructs sexual and gender identity in concrete historical as well as social context and how are relationships of the main heroine constructed in this context. Key words: The Seven Husbands of Evelyn Hugo, stereotypes, gender, race, sexuality, power, resistant reading
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Gender stereotypes women face in business in the Czech Republic
Rollová, Elisabeth ; Teichman, Klaudia (advisor) ; Grygar, Jakub (referee)
This thesis deals with gender stereotypes that women face in business in the Czech Republic. Although it may seem that men and women are equal in society, women still face gender biases that place them in the roles of mothers. Entrepreneurship is then perceived as a male domain. These gender roles and other stereotypes make it difficult for women to integrate into the labor market. Because of this binary perception of roles in society, women often do not even consider entrepreneurship as a career choice for fear of not having a chance to succeed. The main objectives of this thesis are to find out what stereotypes women encounter in entrepreneurship and how they cope with them. The thesis analyses qualitative data obtained through semi-structured interviews with six Czech female entrepreneurs.
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Perception and preferences of gender in game character creation from a MMORPG player's
Malaťaková, Eva ; Fousek Krobová, Tereza (advisor) ; Švelch, Jan (referee)
This thesis focuses on the analysis of the connection between the choice of avatar gender in the game environment and the player's personality in the virtual world. The thesis focuses on the environment of online games of the MMORPG genre, more specifically on the game titles World of Warcraft and Guild Wars 2. The subject of the thesis is the experience of gender from the perspective of the players of these games and how the chosen gender influences their gaming personality. The research method used is qualitative analysis using semi-structured interviews. Interviews are conducted with eleven respondents over the age of eighteen who are active players of MMORPGs. Respondents expressed their reasons for choosing a particular gender and described how their choice influenced the personality of the character created. Thematic analysis is used to evaluate the interviews. The aim of this thesis is to find connections between the choice of a particular gender and the creation of a player personality in a virtual world. For the purpose of this thesis Bartle's test of gamer psychology is used.
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Gender-sensitive analysis of the novel Praskliny
Halíř, Pavel ; Jiroutová Kynčlová, Tereza (advisor) ; Knotková - Čapková, Blanka (referee)
The thesis entitled Gender Sensitive Analysis of the novel Praskliny looks into the representation of symbolic and discursive violence in a selected literary text by a Czech author from the perspective of gender analysis. Klára Vlasáková's novel Praskliny (Cracks) is set in a fantasy world with despotic elements, where individual heroes and heroines deal with the fundamental contradiction caused by internalized social norms with the way the protagonists themselves experience them. The analysis of the work is carried out in the context of feminist literary theories, whose main methodological and theoretical themes are the concept of a woman as nature by Sherry B. Ortner, symbolic violence by Pierre Bourdieu, and the concept of the connection between water and a woman by Z. Kalnická.
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Perception of stereotypes in advertisement by children of age 4 - 6 and 11 - 13
Kovačovičová, Dominika ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis is devoted to the perception of gender stereotypes in advertising among children in two age groups, 4 to 6 years old and 11 to 13 years old. Children are considered more vulnerable to the effects of advertising compared to adults. This applies to the influence on purchasing behaviour, as well as to the acquisition of displayed content, for example in the case of stereotypes. The goal of the research was to find out if and how children in these two age groups perceive gender stereotypes in advertising and to compare these groups with each other. The research used interviews and selected activities aimed at different types of advertisements to understand the decision-making process based on them, to investigate how children replicate stereotypes in their own work and to understand what is significant for children in advertisements. The thesis also includes possible approaches and issues of a research with children and, last but not least, the ethics of this type of research. Based on the research, it was found that children in the younger group replicate gender stereotypes significantly more in advertising and in general, and they also use gender to defend their decisions and choices. In the older group, on the other hand, gender stereotypes were less noticeable, and children in...
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Media literacy in the digital age: Ethnic and national stereotypes in the media and their impact on high school youth
Truhlářová, Jana ; Kárníková, Lydie (advisor) ; Lütke Notarp, Ulrike (referee)
This bachelor's thesis examines the influence of the media on youth and explores it through the focus on ethnic and national stereotypes in the media. Through a quantitative method of questionnaire survey distributed among high school students in the Karviná region, it examines the ways of media consumption, experiences with media representation of ethnic and national minorities, as well as attitudes towards the represented reality. It also examines how students themselves perceive the influence of the media and what media and digital literacy tools they are aware of themselves. The theoretical part of the thesis focuses on the current state of media influence on youth, ethnic and national stereotype theory and digital literacy. The practical part is devoted to the analysis and presentation of the results of the questionnaire survey.
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Bosnian diaspora through the eyes of Sarajevans - perceptions of emigration and stereotypes
Čajić, Sanina ; Šístek, František (advisor) ; Žíla, Ondřej (referee)
The master's thesis entitled "Bosnian diaspora through the eyes of Sarajevans - perceptions of emigration and stereotypes" brings a closer view of the Bosnian diaspora and public opinion about it from the perspective of Sarajevans. It represents a socio-psychological qualitative research based on the analysis of 18 semi-structured interviews with the inhabitants of Sarajevo. Using existing theoretical concepts, the primary goal is to explore and list the most widespread stereotypes about the Bosnian diaspora, regardless of whether they are war refugees or economic emigrants. The thesis also represents an attempt to identify the main reasons for their existence and maintenance and looks for possible proposals for their elimination. Whether the departure is legitimate in the eyes of Sarajevans, whether the diaspora lives better, how it was affected by life in the "West" and to what extent Sarajevans are aware of the diaspora's potential and benefits for Bosnia and Herzegovina are some of the questions this thesis seeks to answer. The political and ethnic dimension of the diaspora is not the subject of research, as cultural stereotypes about the Bosnian diaspora do not distinguish between different ethnicities. To complete the overall context, the emigration trends of Bosnia and Herzegovina are also...
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The Portrayal of the Greek Economic Crisis in Czech Media
Mrňáková, Nicole ; Tsivos, Konstantinos (advisor) ; Klimeš, David (referee)
This thesis deals with the way how Czech newspaper reported about Greek debt crisis and which frames were used to illustrate Greece. In the theoretical part the history of Greece is described, since independence till the debt crisis. The historical context captures difficult times of Greek history which contributed to the spiral of dept crisis lasting from 2010 to 2018. In the following part some of the important concepts concerning agenda setting, gatekeeping and frame analysis are compared. Some of the important foreign studies concerning frame theory and even framing of the Greek debt crisis in Czech media are depicted. The methodology of the thesis is formed by a qualitative analysis of the articles from two peaks of the crisis - the first half of 2010 and the first half of 2015. In the first period the frames used by Czech media were predominantly following the German point of view and the point of view of the European creditors. Journalists only rarely reflected the real life of the Greeks which was quite different from the used stereotypes. The second period was marked by the world affairs like the immigration crisis or invasion to Ucraine and the sanctions against Russia. In many cases the framing of the crisis concentrated on the character of the Greek nation and its moral judgement as a...
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