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Comparison of discount portals in Bosnia and Herzegovina and Czech Republic
Salihbegovic, Amna ; Hartman, Ladislav (advisor) ; Linc, Zdenek (referee)
In the year 2011, the first discount portal in Bosnia and Herzegovina, called eKupon, was created and soon afterwards large number of similar websites started operating. Nowadays less than ten sites are normally operating on the market. The goal of this thesis is to evaluate the market in Bosnia and Herzegovina and to compare eKupon to the biggest Czech discount portal, Slevomat. To begin with, I am going to characterize the business model of group buying sites and their development in Czech Republic, with emphasis on Slevomat. In the following part, I talk about the development of group buying in Bosnia and Herzegovina and the history of eKupon. The comparison of stated websites is done using several chosen parameters, such as relationship with business partners, terms and conditions of the business contract, consumer satisfaction, loyalty program etc. In the end, we can find SWOT analysis of the company eKupon, where the examined parameters are characterized as either strength or weakness of the company.
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Analysis of deal-of-the-day services market from the viewpoint of security
Maskaliunets, Stanislau ; Veber, Jaromír (advisor) ; Luc, Ladislav (referee)
In this bachelor thesis I analyze the market of deal-of-the-day services from the viewpoint of security. First of all, I describe the security of the information systems as a term. I also explain the methods of securing web applications. Web applications run on HTTP protocol, and the more secure web applications use the HTTPS protocol, which contains the TLS/SSL. In this work I describe working principle of HTTP protocol. I also describe the SSL/TLS protocols and methods of their acquiring. In the theoretical part, I also describe the methods of cryptography. In the practical part, I describe the methods of defense against attacks and analyze the deal-of-the-day services. I describe the evolution of both the world and Czech deal-of-the-day services. At the end, I analyze deal-of-the-day websites security and compare the results of this analysis.
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Objednávkový server Urči cenu menu
Budínková, Jitka
Budínková, J. Ordering portal "Urči cenu menu"("Set the price of menu") Bachelor thesis. Brno: MENDELU in Brno, 2014 The bachelor thesis deals with issues of an online ordering portal. Aim of the thesis is to form proposals leading to improvement of system used by portal "Urči cenu menu"("Set the price of menu") and based on current situation of the portal and outcomes of a marketing survey to suggest solutions that will lead to improvement of this system. The thesis is divided into two parts -- theoretical and practical. The theoretical part describes and explains basic concepts of marketing, Internet, internet marketing and group buying. In the practical part, the portal itself is described and improvements of the system are proposed based on a questionnaire survey and structured interviews.
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E-commerce in hotel industry
NEDOROSTOVÁ, Táňa
This thesis provides comprehensive insight into the current status of e-commerce usage among chosen small and medium sized hotels in South Bohemian region. The main objective is to prepare the instruments and proposals for the use of e-commerce tools for online sale in a particular hotel. In the theoretical part the concepts associated with areas of tourism, hospitality, marketing, internet, internet marketing and e-commerce are defined. In the practical part are evaluated results of a survey of usage of e-commerce tools in selected small and medium sized hotels within South Bohemia region. This is followed by characterization and description of the current state of the selected hotel, its comparison with similar subjects. Based on the information gained, last section contains appropriate suggestions.
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Economics of Discount Portals
Boušková, Veronika ; Hudík, Marek (advisor) ; Tříska, Dušan (referee)
This thesis examines the effect of various factors on the sale of vouchers of group buying deals. The data for the analysis were collected from the website Slevomat for four weeks. The observation was performed daily at 8 a.m., 4 p.m., 12 a.m. Based on the existing literature and theoretical considerations, six hypotheses were formulated, three of which turned out to be consistent with the data. It was confirmed, that the decrease in time remaining till the end of the offer induces bigger amount of vouchers sold per time period. Positive reviews and the fact that the offer is displayed on the main page of Slevomat also positively influence the number of sold vouchers. The influence of the amount of earlier sold vouchers on the present purchases ("bandwagon effect") and of the size of the relative or absolute discount was not found. The "Monday effect", according to which sales should be lower at the beginning of the week, was also disproved.
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analysis of slovak daily deal market and global trends
Guláš, Karol ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This bachalor thesis is dedicated to analysis of daily deal market in Slovakia. The first part is about describtion of definition of marketing and its fundamentals and infroduction of new trends in marketing and marketing mix adapted to necesties of daily deal websites. I also pointed out the biggest risks in this field of entrepreneurship and foundation of daily deal business in the USA and Slovakia. In the second part I mention teoretical knowledge in professional experience via daily deal website Jožko.sk, where I introduce the foundation and launching of this project and marketing strategy using various campaigns.
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The koncept of Daily Deals on the internet
Klimentová, Klára ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
This thesis specializes in the concept of daily deals on the Internet, therefore in relatively new form of sales promotion. Thesis is charting the market on which portals of daily deals operate; to find reasons for quick expansion of this marketing tool in the Czech Republic. The goal of the thesis is to introduce the concept of daily deals through the Internet, to chart the market of daily deals in the Czech Republic and in the whole world and, above all, to create recommendations for people, who are interested in this type of e-commerce. The part of the thesis is research of customers' perception of such portals. The research is the base for examination of the defined hypothesis and simultaneously is the base for identification of the main risks while selling through the portals for daily deals. Findings from the research are used for processing recommendations for companies or entrepreneurs, who are interested in using this marketing tool.
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Problems of deal of the day websites and their cooperation with providers
Čeladníková, Tereza ; Pešek, Ondřej (advisor) ; Macháčková, Andrea (referee)
My bachelor essay discusses the topic of deal-of-the-day websites. In the foreword the key words as a deal-of-the-day website, sale-search engine, affiliate program and its connectivity and cooperation are explained. In the following part of the essay there can be found the development of the deal-of-the-day websites on the Czech market and the demonstration the great commencement of those websites, its growth, unceasing innovations and the estimate future development, particularly in the 2012. Among principles for processing of the practical part of this essay belongs a questionnaire filled by the providers, comparison with the abroad and comparison of two different-sized deal-of-the-day websites. The main goal of this questionnaire is to ascertain the overall satisfaction of the cooperation between provider and the deal-of-the-day websites. Comparison with the foreign countries' situation will consist particularly in collation with Groupon, the first deal-of-the-day website in the world. The comparison of the domestic, totally different websites will be done on the ground of the interviews with the representatives of each website.
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The Internet and tourism
Verner, Zbyněk ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
This work concentrates on Internet and its influence on tourism. It describes history of Internet, tourism and interactions among them. Next this work deals with the newest trends of Internet and their influence on tourism. Last but not least, it analyzes the influence of Internet on demand in tourism in Czech Republic.
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Consumer protection and e-commerce
Vlachová, Alena ; Neděla, Radek (advisor) ; Patočka, Radim (referee)
The aim of this bachelor's thesis is to provide an overview of the rights of a Czech consumer emerging from business relations between a consumer and a seller. Initially there is a closer identification of a consumer according to the Czech low. Second part of this thesis concentrates on Czech organizations protecting consumers and e-commerce certifications. The third charter focuses on the consumers disputes. There are a lot of possibilities how to solve the disputes, some of them are outlined in this part, for example the alternative disputes resolutions and on-line dispute resolutions. Another objective would be the e-commerce and an evaluation of its positives, negatives and especially possibilities, which it offers. As a practical example there are mentioned the coupon portals which are very popular in Czech republic these days. An interview with a representative of one of the Czech coupon portals was used as a source of relevant information about their running a business. Finally, there is an analysis of two famous Czech coupon portals and their attitude to Czech customers.
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