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Authenticity on BeReal, the new social media app
Ouhrabková, Eliška ; Oukropec, Jindřich (advisor) ; Švecová, Martina (referee)
The topic of this bachelor thesis is the examination of authentic performance on the new social media site BeReal. The ambition of this thesis is to use qualitative methods to find out how selected respondents present themselves on this social network. The theoretical part of the thesis focuses on communication, social networks, self-presentation, authenticity and the introduction of the BeReal app. In the practical part, the research methodology is introduced to familiarize the reader with the research sample and research questions. It also presents the justification for the chosen qualitative methods, which in this thesis are semi-structured interviews and the digital tracing method attached to them. The methodology section is followed by the research section of the thesis. This is divided into subsections according to the research questions, which aim to help answer the main research question concerning the extent of user authenticity. The last chapter of the research is then a discussion of the results, which summarises the interview findings and links them to the theoretical knowledge from the first part of the thesis. The final section of the paper provides a brief summary of the results and suggestions for further investigation of the phenomenon.
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Interconnection of online and offline social spaces: the impact of social networks on users
Pauzová, Tereza ; Soukup, Martin (advisor) ; Křeček, Jan (referee)
This diploma thesis describes the interconnection of online and offline social spaces, supportive Instagram profiles, the impact of social networks on users and the feelings that appear in connection with the use of social networks among users. The aim of this thesis is to answer the following three questions: (1) how respondents view the presentation of other Instagram users, (2) how they perceive supportive Instagram profiles, profiles which point out the possible differences of online and offline social space, (3) what feelings are connected with the use of social media and where are possible negative and positive impacts of social media. The theoretical part aims to describe the main concepts that are linked with social media, self- presentation and identity, it also shows the consequences of using social networks and describes supporting profiles. The practical part strives to answer the previous questions through a semi- structured interview, a questionnaire and an expert interview which is then analysed using a thematic analysis and a statistical analysis. The result of this thesis shows that people present themselves in the best way, supportive profiles are popular among respondents and they have a positive view of them and think that these profiles can help somebody. The most common...
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Social media activism: an analysis of how climate activists use Instagram and encourage green behaviour among their followers.
Márkus, Maja Olívia ; Neag, Annamária (advisor) ; Shavit, Anna (referee)
Climate crisis is arguably one of the most pressing issues of our societies currently. As social media has become an important part of our everyday lives and is a tool with the capacity to influence the opinion and behaviour of people, this master thesis wants to explore how climate activists portray themselves on the visual social media platform Instagram and encourage offline green action among their followers. The research is based on the qualitative content analysis of 12 semi-structured interviews with young climate activists who use Instagram and the analysis of their posts. The thesis uses Goffman's presentation of self in an online context, internet activism, the personalisation of politics, social media influencers and climate communication as its theoretical framework. Results showed that climate activists not only use social media strategies of influencers on Instagram (often unwillingly), but also heavily rely on the personification of their messages and sharing aspects of their personal lives to establish connections with their followers. Climate activists interviewed qualified as micro-influencers, which allowed them to form deep relationships with their audience because of the small follower base and gave them the possibility to assess the extent of their impact on their audience's...
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Young artists and social networking sites.
Smutný, Viktor ; Kolomoiets, Maksym (advisor) ; Průchová Hrůzová, Andrea (referee)
The purpose of this thesis is to explain how artists from the generation of digital natives introduced by Dingli and Dylan use Social Networking Sites (SNS). Goal of this thesis is to identify what content do artists share and what they want to achieve with it. There will also be explained what content is not shared and if this is a form of self-censorship or something more in line with certain restrictions to convey desired image. The main theoretical background comes from the concept of self-presentation, which was explained by Goffman in offline space and reworked by Hogan, who introduced the theory of exhibition in online space. This thesis explains that main goal for artists is to create a certain exhibition of their artwork. Exhibition serves as a place, where artists can display their artwork in the best way possible for the audience, which can be used by artists. The use is mostly financial, it can be direct, or someone from the audience can afford them employment, or use their popularity as a motivation for their potential employers. Creation of this exhibition comes with a cost, content focused on anything, but art is either completely absent or employed in a way that is restricted. Certain type of restrictions is used even in art focused content, so the viewer has the best possible...
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Meaning of virtual reality for a social group of NEETs
Bjaček, Jakub ; Pospíšilová, Marie (advisor) ; Krištofič, Peter (referee)
Jakub Bjaček Meaning of virtual reality for a social group of NEETs Abstract In this bachelor thesis I tried to look in more detail on the current issue of NEETs (acronym for "Not in Education, Employment, or Training"), in short, people who usually do not voluntarily participate in socialization through employment or institutional education. I was mainly interested in the reasons why this is so. Whether it is more about external causes (changes in the labour market, youth unemployment, competitive environment) or even causes of an internal nature. The question was where the NEETs are presenting themselves and how they spend time. That is why I focused on an online space in which a certain part of them could be active more visibly. This leaves me a relatively narrow target group of people who can be ranked in the NEETs category and also are active in the online space. These links have built research objectives. The question is how NEETs are presenting themselves in the online space. I was interested in virtual identity as a way to gain new social capital. This bachelor thesis is not about a comprehensive insight into the sociologically issue of NEETs as a whole, but about a certain view on this issue from the perspective of a particular activity (activities in the online environment and the perceptions and...
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Rococo fashion on the portraits of the noblewomen in the Czech Lands and their visual self-presentation
Vlášková, Jana ; Šedivá Koldinská, Marie (advisor) ; Kutílková, Dagmar (referee)
This bachelor thesis explores rococo clothing of noblewomen in Czech Lands on the basis of representation portraits and other contemporary paintings. The first section summarizes the secondary literature using the basic facts of rococo fashion development. The next section describes a portrait as a historical information source. The last, crucial section presents detailed descriptions of portraits and documents the universal and specific features of women's fashion. The result is a set of typical attributes of aristocrats rococo clothing in Czech Lands from the thirties to the eighties of the 18th century.
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Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in Art Education.
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Hazuková, Helena (referee)
Anotation: Špidlová, Z.: Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in art education. [Diploma thesis] Prague, 2013 - Charles University in Prague, Faculty of Education, Art education, 224 p. (Attachements: Diary and file documenting the art part of diploma thesis) This thesis examines the phenomenon of clothing, its semiotic function in the context of postmodern society and social aspects with emphasis on identification with a particular social group. The research brings knowledge about two groups, their clothing and social contexts. The groups are the costume culture of the Alto Minho in Portugal and the goth subculture. The results of the research are directly connected to the art part, the output of which is a clothing model combining elements of both of these groups. Didactic section presents findings on the diversity of interpretation of students from the seventh grade of basic school and the second year of middle school when dealing with the topic of identity and subculture applied on clothing. Key words: clothes, identity, self-presentation, self-identification, subculture, materials creation, postmodern society, art education
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Impact of Subscribed Instagram Content to Self-acceptance and Self-reprezentation
Petráková, Kristýna ; Zezulková, Markéta (advisor) ; Miessler, Jan (referee)
The theme of this master thesis is Instagram - a social networking service and its impact on self-acceptance and self-promoting of teenagers. In the first place, theoretical part aims to describe concepts, that are linked with social networks, such as prosuming, participative culture, and Web 2.0. Furthermore, general approach regarding the impact of social networks on teenagers is introduced. The main subjects of this research are contextualized in the field of social networks. The thesis strives to introduce following topics: the presentation of a distincitve identity on social media, the self-reflection under the influence of the subscribed content, and the marketing exploitation of Instagram influencers. There are three main goals of the dissertation, as stated in a hypothesis part. Firstly, how are the participants of the research influenced by the subscribed content. Secondly, whether is the information stream they are following being reflected in their own Instagram presentation. And finally, what is the impact on the participants of the research in case of advertising activity represented by the Instagram influencers. Qualitative research is focused on girls at the age of sixteen. This is a moderate deflection as the original hypothesis was aiming to involve wider research group of...
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Fashion and self-concept at older school age children
Medalová, Lenka ; Levínská, Markéta (advisor) ; Doubek, David (referee)
The bachelors thesis is focused on the relation between fashion and self-concept, particulary in older schooled-aged children. The text is structured into two parts - theoretical and empirical. The first section of the theoretical part is devoted to give a definition of terms related to self-concept, such as self-esteem and self-representation. The second section is focused on the relation between fashion and self-concept then. A view on the fashion as a reflection of time and changes of the women role is provided at first. Changes of fashion and beauty ideal arise from manners of the time and status of the sociaty. The force for fashion changes and interest in fashion is introduced in context of wish to express sexual attractivness, social status or individual personality. Those are in connection with identity of individual on a personal, social and gender level. The theoretical part is based on theoretical resources to clarify what is the origin of self-representation involving clothing on those three levels, what is the infuence of fashion on them and how the fashion is affected by them. Empirical part is devoted to qualitative research, which was conducted in secondary school. The aim was to explore how the phenomenon of fashion is reflected in the life of adolescents and what is the role of it...
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