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Education for patriotism in Czech schools
Kyzlinková, Marcela ; Stará, Jana (advisor) ; Uhlířová, Jana (referee)
The key aim of this work is a method of patriotic education in our schools, mainly in the first grade of primary schools. The point of this work is to awaken patriotism in society again. In the first step we are informed about the important ideas that enable to develope the assumptions neccesary for the patriotic recognition and for an increase in patriotic feeling. The theory pays the attention to morality, influencing behaviour; for example, material and physical values and the aesthetic. It describes each historical term individually, from the beginning of national recovery during the first half of 19th century to the present days. It underlines the need to understand correctly the individual ideas and it points out the general chaos and risks of their interpretations in society. It recognises the important tasks that our society has to face to maintain the education of patriotism succesfully. The practical aspect contains the class discussions, interwiews and analysis of individual pupils, teachers, directors and it compares the level and quality of class debats with teacher`s attitude. The main thing was to find out the teachers' personal feeling about patriotism, his or her attitude towards its education and the way he or she communicates this during the lessons.
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Online fundraising and microfinance in the context of social networks and Web 2.0
Richterová, Daniela ; Kera, Denisa (advisor) ; Očko, Petr (referee)
Identifikační záznam Richterová, Daniela. On line fundraising a mikrofinancování v sociální síti a na Webu 2.0 [Online fundraising and microfinace in the context of social networks and Web 2.0]. Praha, 2011. 102 s. Diplomová práce. Univerzita Karlova v Praze, Filozofická fakulta, Ústav informačních studií a knihovnictví 2011. Vedoucí diplomové práce Mgr. Denisa Kera, Ph.D. Abstract The main focus of this thesis is to characterize online fundraising and microfinance tools in the context of Web 2.0 and social media. The main goal is to analyze and assess the existing philanthropic portals in the Czech Republic and abroad. The thesis includes a theoretical explanation of terminology, principles and technologies of Web 2.0 and social media platforms and their connection to online philanthropy. New phenomena such as crowdfunding, P2P lending and crowdsourcing are clarified. The analytical part focuses on the evaluation of fundraising portals Network for Good and GlobalGiving and microfinace portals Kiva and LoanBack. Czech philanthropic online projects are represented by Šance pro draha, myELEN, Daruj správně and Skutečný dárek. Particular emphasis is given to monitoring and evaluating the extent of Web 2.0 principles and technologies integration. The conclusions contain suggestions for implementing the findings...
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Corporate Social Responsibility and its Impact on Consumers' Behaviour
Grigoryan, Lusine ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The awareness and concern regarding social and environmental issues is growing among representatives of the business sector and they cannot eliminate the impact that they have. Corporate Social Responsibility is a complex strategy to govern the whole process of doing business. The objective of the Diploma Thesis is to prepare comprehensive analysis of current CSR practices in the Czech Republic and find out what type of impact the socially responsible practices of a company can have on a customers behaviour. The used literature represents pervious findings in the field, mainly researches done among Czech customers. In the practical part personal interviews with the company representative will be held in order to examine practical implications of CSR practices for the biggest brewery; Anheusher-Busch InBev.
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Small and medium enterprises´ philanthropic activities in the Czech Republic in 2015 and 2016
Pajerská, Simona ; Barák, Vladimír (advisor) ; Maule, Petr (referee)
Philanthropy - as a humanist-motivated charitable activity that is designed to promote generally beneficial purpose - is one of the main sources of income for both non-profit organizations and individual social assistance recipients. Philanthropy in both its individual and collective form is on the rise in the Czech Republic lately. Theoretical section of this thesis is focused on dynamic development of entrepreneurship in the Czech Republic, which influenced willingness to be charitable in general, on defining the concept of small and medium enterprises and on philanthropy as a part of wider corporate social responsibility framework. Survey analysis in conducted in practical application part of the thesis. Main results are that small and medium enterprises take philanthropy seriously. Their contributions are usually regular and not at all symbolic. Most of the surveyed firms contribute to charity because they intend to help others and do not perceive charity as a marketing tool only.
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The concept of CSR and its implementation by mobile operators in the Czech Republic
Kvapilová, Tereza ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The diploma thesis deals with the issue of corporate social responsibility among mobile operators in the Czech Republic. Its aim is to analyze the policies and practices of CSR among mobile operators in the Czech Republic and evaluate these activities in the economic, social and environmental area. The operational objective is to propose measures and solutions that would lead to the settlement of differences between the particular companies and the overall higher efficiency of CSR in the mobile sector. All based on the analysis of individual CSR activities and their subsequent comparison. The SWOT analysis of CSR in each company helps to compare them. The activities are described and compared within three pillars of corporate social responsibility.
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Charity donation analysis
Wiesnerová, Jana ; Melzochová, Jitka (advisor) ; Kovanda, Lukáš (referee)
This thesis analyses effects of various factors on the likelihood of charity contribution using probit models, focusing on donations only. The main data source was the MML-TGI database 2012 developed by Median, s.r.o. In this work, two models are built using different explanatory variables. Both models support the hypothesis of the thesis that higher probability of participation in the donation is expected from women. The first model was able to demonstrate the influence of age and educational attainment on the likelihood of financial donations paid to charities. The highest increase in the probability was recorded for ages 40-45 years and graduates. In the second model, further dependence of donation on political orientation, net monthly income and marital status was tested. It has been proven that we can expect the highest probability for married women and married men, as well as the right-wing oriented people and people with an income between CZK 15,001 to CZK 30,000 per month.
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The importance of philantrophy for marketing activities of company
Kováčová, Lenka ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This thesis focuses on philanthropic activities. Its mission is to identify what specific philanthropic activities is devoted to company O2 Czech Republic, the importance to these activities in relation to the marketing of the company. It is also its task by its own research to find out what attitude consumers have in relation to these activities, how they influence their purchasing decision process and on the basis of these findings to identify the real importance of these activities for the marketing activities of the company.
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The importance of CSR in direct selling
Zoulová, Sabina ; Křečková Kroupová, Zuzana (advisor) ; Mokrejšová, Veronika (referee)
The work deals with the importance of Corporate social responsibility (CSR) in direct selling. The theoretical part characterises direct selling as a whole. It focuses on multilevel marketing, which is the most frequently used form of direct selling. Next it mentions characteristic features that help us disclose illegal systems. These systems just pose as multilevel marketing. This part also comprises statistics that provide an overview of the position of direct selling in the market. In large part it deals with consumer protection. To a certain extent, consumer protection might be guaranteed through CSR, the Code of ethics and a company's memberhip in direct selling associations. The practical part includes a case study. The subject of the study is the largest direct selling company -- Avon Product. The main goal of the work is to prove/disprove following hypothesisses: "While doing the shopping, customers give priority to other factors rather than CSR" and "While looking for a job, people (distributors) give priority to other factors rather than CSR". The hypothesisses will be evaluated on the basis of questionnaire survey, which has a quantitative and qualitative part.
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Relationships of Social and Charity Work students to volunteering in the years 2010 - 2013 at the Theological Faculty of the University of South Bohemia
CHÁNOVÁ, Jitka
The thesis is the result of a three-year research among full-time students of the Theological Faculty of the University of South Bohemia in Ceske Budejovice, department of social and charitable work. The first part defines the basic concepts and ideas, puts the current form of volunteering in the Czech Republic to the historical context, introduces various types of organized volunteering, and the volunteer management chapter is dedicated to professionalization, legislation and coordination work in volunteer organizations. The second part is focused on the quantitative research itself, the aim of which is to determine the extent to which students are actively engaged in volunteering, if studying at the Theological Faculty is inspiring and informing enough in respect to volunteering, and if their attitudes and motivation for volunteering change during the course of study.
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Evaluation of employee involvement in CSR activities of ČEZ, a.s.
Akšteinová, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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