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Personnel marketing at Higher Education Institutions
Šutková, Lucia ; Tureckiová, Michaela (advisor) ; Dvořáková, Miroslava (referee)
The diploma thesis "Personnel Marketing at Higher Education Institutions" deals, in its theoretical part, with the description of personnel marketing, its definition and meaning. The first chapter of the theoretical part describes its division into external and internal personnel marketing. The second chapter focuses on the selected activities of external personnel marketing at higher education institutions, building a school image and using social networks to recruit new workers. The third chapter describes selected activities of internal personnel marketing, namely internal communication, organizational culture and development and education of staff. In the research part, the questionnaire survey explores the use of personnel marketing at higher education institutions, supplemented by an analysis of the publication of vacancies on the websites of aforementioned institutions. On the basis of the results of the investigations, at the end of the thesis, proposals and recommendations for improvement of personnel marketing are provided. The aim of the diploma thesis is to describe the applicability of personnel marketing at higher education institutions through its selected activities. KEYWORDS personnel marketing, high school staff, image of the school, social networks, internal communication
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Personnel marketing - Personnel marketing focused on university students and graduates
Pompová, Dominika ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
The character of activities of human resource management is in today's world wider and wider, to be a good employer is not enough, it is needed to communicate this message through various channels and grip potential employees, current employees and also the public. On the basis of analyzis of available sources, the thesis summarizes and completes current knowledge in the area of personnel marketing and employer branding, and proves the importance of personnel marketing in the discipline of human resource management. The theoretical part at first concentrates on the general area of personnel marketing, later it covers specific activities of personnel marketing focused on the target group of university students and graduates. The practical part of the thesis describes the approach of a specific organization and activities of that organization focused on the target group of university students and graduates. Later the practical part describes a project of building university relations in which I took a part, the results of this project, and evaluation of the impact of the results. In the end the thesis compares the activities of this organization with prevalent praxis and answers a question if the success of personnel marketing is based rather on quantitative or qualitative approach. Key words...
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Current trends in the process of recruiting employees in an organization.
Čálková, Daniela ; Šafránková, Jana Marie (advisor) ; Kursch, Martin (referee)
The diploma thesis deals with the topic of current trends in the process of recruiting employees in the organization. Recruiting employees is an important process for HR professionals and for the entire organization. Recruitment is classified as a personnel activity. First the diploma thesis characterizes personnel activities, especially the process of recruiting staff and the individual steps of the activity. Then the latest trends in the process of recruiting are presented, as the trend in the development of information technology is reflected in recruitment. The current era of digitization and development of information technology brings new conveniences and tools that can be used not only in the actual recruitment, but also in the next steps of recruitment. Attention is also paid mainly to the methods, partial methods and tools that are used in this area for individual methods. Significant attention is focused on building the employer's brand and at the same time personnel marketing. Personnel marketing is an important element for building an employer's brand and is key in the process of recruiting employees. Building an employer's brand is an essential activity for creating a good image and awareness of a potential candidate. Part of the thesis is a description of a research survey, which...
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Development of the Employer Brand in the Selected Company
Kosíková, Žaneta ; Gambová, Jana (referee) ; Konečný, Štěpán (advisor)
The diploma thesis focuses on the topic of Employer Branding, where the theoretical part describes the possibilities of building a brand and improving it. The practical part contains a description of the selected company and a description of the current situation in the company. Subsequently, internal and external research of the company's brand as an employer is carried out, focusing on the Brno enterprise. According to the results of the analytical part, issues are identified and possibilities for their improvement are suggested.
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Využití sociálních sítí při vyhledávání budoucích zaměstnanců
Vítková, Adéla
Topic of master thesis is Use of social networks for searching of future employees. Subject of this work is to analyse and following synthesis current state of personal marketing in chosen company XYZ, s.r.o. and evaluation which of social networks is the most profitable and useful for this activity. In first part is description of basic points related to this topic, such as description of social sites, attracting and hiring employees etc. In following part is basic description of automotive industry and selected company. Practical part is focused on current state of personal marketing in selected company, in this part are also results of quantitative questionnaire and costs of individual personal instruments. At last is comparison of current personal marketing with personal marketing over social networks a decision which of these methods are more advantageous for company. In conclusion there are description of possibilities how to use social networks in human resources and how to correctly communicate with potential applicant through mentioned social networks.
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Význam personálního marketingu pro získávání a stabilizaci zaměstnanců
Doležalová, Lenka
The thesis examines the importance of personnel marketing for the acquisition and retention of job seekers. The public sector is represented by the department of labour and the private sector by commercial job agencies. A SWOT analysis is made on the basis of current labour market trends and comparison of communication channels, registration of candidates, job offers and other services provided by employment intermediaries. The research is accompanied by a survey of 389 respondents. Finally, suggestions and recommendations are made to employment intermediaries in the areas of policy and strategy of acquisition and retention of employees, followed by a description of opportunities to deepen cooperation through personal marketing in the public and private sector.
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HR marketing IT spoločností v online prostredí a na sociálnych sieťach
Moravčíková, Mária
Moravčíková, M. HR marketing of IT companies in the online environment and on social networks. Thesis. Brno: Mendel University in Brno, 2018. This diploma thesis deals with HR marketing in IT companies in the online environment and on social networks. The aim of the thesis is to propose marketing recommendations for recruitment policy on social networks and online portals for companies in the field of information technologies in Brno. Qualitative research is conducted throughout in-depth interviews with candidates, staff, and interview with employers. On the basis of obtained primary and secondary data obtained, recommendations for the recruitment of entities moving on this market have been proposed.
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Budovanie značky zamestnávateľa vo vybranom odvetví
Adam, Denis
The aim of thesis is to find an impact of employer branding on Slovak construction companies economic results, review perception of employer brands and subse-quently make suggestion that would lead to more attractive employer brand of STRABAG Pozemné a inžinierske staviteľtvo, s. r. o. that could improve their business strategy. The first section discusses theoretical basis of employer branding. Next section refers to empirical research, which is realized by analysis of employer brand of addressed company. This is afterwards compared with competitors. Also, there has been made a correlation analysis between EBS and performance index of construction companies, and a questionnaire among Slovak students with construction field of study, which aim is to identify important attributes of employer brand. In the last part with discussion and recommendation suggestions are discussed goals achieved by results of synthesis of particle aims and introduced a summary of recommendations.
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Personal marketing in chosen organisation
JÍŠA, Jiří
the main goal of this theses is to evaluate current personel marketing activities of selected company and to propose changes or extension. The task is to evaluate effectiveness of specific marketing channels, that should help company to increasy the number of production workers. The outcome of this work is to recommend future personel marketing activities to selected company, such as advertising free vacancies and building a good employer brand with the help of personal marketing.
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Human resource marketing in social enterprises
Šašková, Martina ; Legnerová, Kateřina (advisor) ; Dohnalová, Marie (referee)
This thesis deals with the application of human resource marketing methods in social enterprises. Its aim is to find out how human resource marketing is implemented in social enterprises and what methods of internal and external human resource marketing are used by the social enterprises under study. The thesis describes the specifics of social entrepreneurship and social enterprises, individual methods of human resource marketing, phases of staff planning and distinguishes between the concepts of human resource marketing and employer branding. The empirical part uses a semi-structured interview and a questionnaire for research and is based on the experience of human resource managers with the application of human resource marketing and on the perception of its application by the employees of the enterprise. It describes the weaknesses and strengths of the methods and differences between the enterprises under study. The output is also a recommendation for human resource managers and a comparison of human resource marketing methods used in the enterprises under study with those described in professional publications.
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