Original title: Personální marketing - Personální marketing se zaměřením na studenty a absolventy VŠ
Translated title: Personnel marketing - Personnel marketing focused on university students and graduates
Authors: Pompová, Dominika ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Abstract: [cze] [eng]

Keywords: Employer branding; HR marketing; Personnel marketing; University relations; marketing v řízení lidských zdrojů; Personální marketing; vztahy s univerzitami; značka zaměstnavatele

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/42798

Permalink: http://www.nusl.cz/ntk/nusl-468385


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2022-05-08, last modified 2022-05-08


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