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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
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Proposal of Communication Plan in Salon MIA
Jozefová, Silvie ; Zachariáš, Michal (referee) ; Milichovský, František (advisor)
The purpose of this bachelor thesis is to evaluate current communication mix of salon MIA and present suggestions for its improvement. Theoretical part describes theoretical background of related problem. The next practical part is focused on history and characteristics of the company, SWOT and SLEPT analysis, marketing mix and mainly its final part – communication mix. On the basis of results of these analyses are suggested proposals how to improve communication mix.
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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Mikulec, Luděk (advisor)
This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.
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Communication Mix of the Company
Kupcová, Hana ; Mikšíková, Zuzana (referee) ; Navrátilová, Ludmila (advisor)
The main objective of this thesis is the analysis, evaluation of current communication mix of the Shockworks, s. r. o. and suggestions for its improvement. The theoretical part describes the theoretical background associated with that issues, the second part focuses on the characteristics of the company, marketing mix, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
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Proposal of Company Communication Mix
Krmíček, Vlastimil ; Vymazal, František (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing communication mix. The introductory part deals with theoretical background. In the second part, I focus on the analysis of the current company marketing situation. The concluding part deals with the proposal of a new communicative mix, the goal of which is to raise awareness about the brand and attract new customers.
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The Proposal of Marketing activities in the company
Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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The Proposal of Company Communication Mix
Fajtová, Pavla ; Šustáková, Helena (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis deal with proposal of communication mix for cooperating self-employed person Zdeňka Fajtová and Helena Šustáková, who runs bioresonance therapy in Eastern Bohemia. The thesis analyzes the current communication mix, competition and environment, and proposes an appropriate combination of new communication mix, which improves the firm´s market position and improve its competitiveness.
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