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A Tool for Evaluation of Web Page Optimization
Hák, Karel ; Šebek, Michal (referee) ; Burget, Radek (advisor)
This bachelor's thesis deals with the web search engines, the ways of web page optimization for search engines and the design of a tool, which evaluates the degree of web page optimization based on selected parameters (keywords, position in search engines, website ranking - SRank and PageRank). The thesis also describes the implementation of the designed tool, used technologies (PHP, CSS, JavaScript, Git) and libraries (Nette framework).
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Optimalization of Web Pages and Strategy of Selling
Kosina, Pavel ; Neuwirth, Bernard (referee) ; Koch, Miloš (advisor)
This thesis deals with websites optimizing for search engines. It describes the basic website optimalization practices in the source code as well as influencing the surrounding site in such a way that the web site finished best in the search results. It also describes illegal practices and support PPC systems. This work is also a practical example, which demonstrates the application of theoretical knowledge on specific websites.
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Návrh komunikační strategie pro e-shop s obuví
Bohuš, Martin
The thesis focuses on the design of an effective combination of on-line marketing tools and social networks for the promotion of on-line shop with luxury sport sneakers. The theoretical part is devoted to the description and analyses of avai-lable on-line marketing tools, marketing strategy and possible way of running e-shops. The real e-shop established in 2022 is used for the practical application.
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Optimalizace webu zvolené společnosti
Krajčíková, Pavlína
Krajčíková, P. Web Page Optimization of Chosen Company. Bachelor thesis. Brno:Mendel University, 2022. The bachelor thesis deals with the issue of search engine optimization. The aim of this thesis is to create a proposal of design and website optimization in order to achieve a better search position and higher traffic using Google Analytics and other tools. Specific suggestions are based on the current state of the website and financially calculated.
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Zvýšení konkurenceschopnosti ateliéru Model4You za použití nástrojů e-marketingu
Chudíčková, Marie
The aim of this bachelor thesis is to increase the competitiveness of the selected studio by using SEO instruments. The thesis deals with a complete transformation of the current web presentation, search engine optimization and usage of online promotion using PPC campaign and social networks. In the end the effectivity of aforementioned activities was evaluated and proposals were recommended for future reference.
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Design a simple SEO optimization Content Management System
Fabišík, Filip ; Pecinovský, Rudolf (advisor) ; Rais, Aziz (referee)
A topic of this master thesis is designing and implementing a Content Management System that would contain SEO optimization options in the basis. The objective of this thesis is to improve quality of produced websites and to increase awareness about SEO optimization. According to the defined problem the thesis first analyzes existing CMS systems. Afterwards the solution is suggested which consists of a combination of the existing CMS system OctoberCMS and a plugin that extends the system with the necessary functionality. The last part of the thesis is devoted to designing the implementation and testing the final solution.
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Specifics of online book market
Prokopová, Anna ; Očko, Petr (advisor) ; Dombrovská, Michaela (referee)
This thesis focuses on the topic of online book market and its specifications, predominantly from the practical point of view of marketing strategies. The first part describes properties and structure of the online book market, identifies market participants and outlines possible typology of bookstores.The second part focuses on search engine optimization (SEO), accessibility, usability and online marketing with practical examples and proposals for online booksellers. The last part compares bookselling online with bookselling in stores.
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SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
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