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Evolution of Czech musical
Schwarzová, Nikol ; OVSOVÁ, Libuše (advisor) ; HANUŠOVÁ, Jana (referee)
In this Bachelor thesis my main theme is czech musical scene. I will also deal with formation of world musical scene and politicall and social conditions of extension to our country. Primarilly i want to talk about czech musical scene nowadays, pros and cons and ambitions in future. I will add my own expirience
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Musical in the Czech Republic and his educational institutions
Grabcová, Eliška ; DIATTA-REBCOVÁ, Monika (advisor) ; HANUŠOVÁ, Jana (referee)
The master thesis is focused at musical in the Czech Republic, his educational institutions and methodology of classical dance for musical actor.
The aim is to inform about the level of musical and educational institutions dedicated to preparing the musical actor in our country in the 21st century. Another aim is to create a curriculum of classical dance for four years studying classical dance at secondary schools and colleges to study musical acting.
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Prague Musicals Celebrity Marketing
Kuzmová, Tereza ; Černá, Jitka (advisor) ; Meiserová, Markéta (referee)
This Diploma Thesis deals with the issue of Prague musicals celebrity marketing, which is a significant characteristics of the contemporary Prague musical scene. The theoretical part of this thesis introduces the basic theories of celebrity studies and the specifics of marketing mix of musicals, in which celebrities play a significant role. On the margine, the thesis is also focused on current overproduction of musicals and related problems in marketing activities of musical productions. The main part of this thesis is the own research, which was realized by analyzing the promotional materials of the greatest musical productions in Prague, as well as questionnaire survey among the visitors of musical shows. The aim of this research was to assess the contemporary celebrities of the Prague musicals and to assess the influence of celebrities on the decision to go to see some musical.
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The specifics of journalists' and fan musical theatre reviews production
Kuzmová, Tereza ; Štechová, Markéta (advisor) ; Jansa, Petra (referee)
This bachelor thesis is dedicated to specifics related to creation of journalists' and fan musical theatre review. The theoretical part first introduces the basic characteristics of cultural journalism, as well as content and formal aspects of reviews. Moreover there are defined specifics of theatre reviews, which are particular kind of art reviews. In this part of the thesis there is also concisely presented definition of musical as theatre genre, and its evolution around the world, including the Czech Republic. There is also outlined the current situation on the Czech musical theatre scene and the Czech phenomenon of recent years, which is active creating of fan musical reviews. The practical part of the thesis is based on personal qualitative research of making the musical reviews, conducted by interview with guidance. Based on four interviews with two amateur and two professional reviewers, and on subsequent analysis of these interviews, there are determined specifics of creating musical reviews, including the extent of their importance. This thesis also includes comparison of two different approaches to creating musical reviews.
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Communication strategies of musicals played in the Divadlo Broadway stressed on the example of the musical Kleopatra
Lichtenbergová, Anna-Marie ; Orban, Karol (advisor) ; Báča, Ladislav (referee)
1 Abstract This bachelor thesis entitled Communication strategies of musicals played in Theatre Brodaway showed in the example of the musical Cleopatra discusses the characteristics of communication strategies employed by private musical theatres in the Czech Republic. This discourse focuses primarily on the musical Cleopatra, which has become an integral member of the theatrical canon of the Czech Republic. It is produced by Cleopatra musical, s. r. o. and it is played at the Theatre Broadway in Prague. Furthermore, the thesis is divided into two parts - theoretical and practical. On the one hand, a brief primer on the theoretical aspects theatre will help familiarize the reader with not only the technical definitions of terms such as "theatre" or "musical" but also on the theoretical backing of communication strategies and promotional mix. On the other hand, the "practical" portion of this essay will provide concreteness via a characterization of Cleopatra musical, s. r. o. and the Theatre Broadway as well as a review of the developments in the types of communication strategies used for this musical from 2001 until 2014. This thesis will conclude with a general evaluation of the communication including all tools of the promotional mix. This will be followed by recommendations for more efficient...
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The Mediatization of Rusalka - A Language Semiosis of the Opera and the Musical (A Comparative Semiotic Analysis)
Pavézková, Tereza ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
In this Master's thesis, I attempt to capture the disparate semiosis of two musical genres - a traditional opera, Rusalka, which has a unique position in Czech national music, and a musical of the same name. On the basis of theoretical findings from semiotics as a science, from the approaches of F. de Saussure, C. S. Peirce and R. Barthes, and by means of semiotic analysis, the thesis unravels semantic elements that are specific for theatrical art. Attention is directed at the symbol as a major tool for semiosis and the classification of symbols on the basis of Peirce's three ontological categories. The analysis focuses on decoding the semiotic systems used in the two genres (the libretto, the music, the characters, the story, and the technical and symbolic means that are employed). The analysis also deals with the question of intertextuality and the ideological background of the text, and attempts in this way to compare the differences and/or the similarities of diverse semiotic codes of the same class, and to capture their originality and specificity. At the same time, the thesis is focused on the dominant semiotic code of the two genres. This is, on the one hand, determined by the systemic distinctions between opera and musical theatre, while, on the other hand, it is primarily predetermined by...
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Musical as a Marketing Product
Vágnerová, Tereza Aster ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
The bachelor thesis "Musicals As a Marketing Product" is dedicated to marketing communication in the field of musical-dramatic arts. It provides a description of marketing communication in the licensed musical "Les Misérables", produced by the GOJA agency. "Les Misérables", in terms of marketing and ticket sales, is a musical phenomenon in the Czech Republic. The purpose of this work is to characterize marketing communication of musical-dramatic arts and furthermore, to describe the marketing specifics of the Czech musical environment through the application of theoretical knowledge. It will also give a detailed description of marketing communication in musical-dramatic arts which is then analyzed and evaluated. At the end of the study it provides possible recommendations and suggested changes to make marketing communication of musical arts more efficient.
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Musical Choirmaster as a Interpretive Advisor
Balašová Trčková, Jana ; Tichá, Alena (advisor) ; Valášek, Marek (referee)
The aim of the thesis is to map the development of a musical as a musical genre, on the basis of historical and social background. Within the frame of this context, the work attempts to follow the variable function of the choral parts of a musical. The goal of the thesis is to demonstrate the development of the interpretation of musical choirs, using particular choir examples. These theoretical bases will lead in to concrete recommendation for the work of a musical choirmaster. The second part focuses on the role of breath in the interpreter's preparation for the performance.
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METHODS AND APPROACHES TO STAGING POPULAR MUSICAL THEATRE IN CURRENT CZECH THEATRE ENVIRONMENT
Olšovský, Lumír ; SOMEŠ, Jaroslav (advisor) ; DEÁK, Juraj (referee)
This Master's thesis addresses the process of staging musicals and operettas within the Czech theatre?s environment. As an example, the author chose five different titles for comparison and description of the process of preparation of this specific kind of musical theatre focusing on various options for theatre companies, discussing the demands and difficulties of assembling teams of artistic collaborators and the creative process itself during rehearsals. Processes concerned with the first grasp of a title as a dramatic text, through the spatial solutions of a dramatic situation in terms of stage space in a theatre, up to the director-actor collaboration, are documented by authentic findings, which are compared with notes of directors, who significantly influenced the author's view. The text also considers the specific demands of this kind of theatre on the actor (actress) and his (her) education and training
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