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Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage
Procházková, Andrea ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
The diploma thesis titled Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage is focused on the personality and work of the named artist. In the first chapter, I explain the concept of media response and the way it can be researched, in the following parts, there are the already-processed specific analyzes and their results. Using quantitative and qualitative research methods, I examined three selected web portals: idnes.cz, lidovky.cz and novinky.cz. From these sources, I gathered media content that related to the personality and work of Zdeněk Svěrák. From the obtained data, I used quantitative content analysis to determine the frequency of the examined media texts, the area of work they related to, the presence of the journalist's own opinion or evaluation (or the attitude of the editor) and the way in which the work of this well-known artist is viewed. Using qualitative method, I gained information about opinions on the personality of Zdeněk Svěrák and his work from the point of view of the researched media servers, as well as readers and audiences of film and artistic theatrical productions. In the last part, I deal with the qualitative analysis of the interviews with Zdeněk Svěrák, including my own, and for comparison, I find out how this multifaceted artist...
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Media response to the end of Maya calendar as the end of the world in 2012
Skřivánková, Adéla ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
The diploma thesis aims to find out what was the media image of the end of the Mayan calendar as the supposed end of the world in 2012. A a number of theories, reflections and predictions were made about what would probably happen on December 21, 2012. The apocalyptic predictions of the end of the world appeared most often. Probably due to deeper ignorance of the theme and attractiveness of catastrophic scenarios, the end of the Mayan calendar has become a widespread phenomenon that resonated across society and has become a frequent subject of media stories. The analysis of media content investigated the extent to which the 2012 phenomenon of the selected media was really devoted, what kind of approach to the topic the media took and whether it encouraged fear or uncertainty in society. The thesis provides a sufficient theoretical basis and historical context that the subsequent analysis can then rely on.
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Media response to music artwork of Karel Kryl
Říhová, Michaela ; Čeňková, Jana (advisor) ; Halada, Andrej (referee)
The bachelor thesis Karel Kryl and media reception of his work aims to map the response to music creation and partly also to the poetry of Karel Kryl in contemporary journals. Besides the chapter containing media response, there is a part describing biography and creative production of Karel Kryl as well as the chapter that aims to cover the interpretation of the artworks. The results of this thesis were achieved by the qualitative analysis of media reception alike as other publications. Time frame of media response is copying the period of Kryl's artistic production - which means the period from 60's to his death in 1994.
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The analysis and comparison of the media response on the political campaigns of Miloš Zeman and Karel Schwarzenberg prior to presidential election in 2013
Ročková, Anna ; Halada, Jan (advisor) ; Moravec, Václav (referee)
This bachelor thesis deals with a media response to a presidential campaigns of Miloš Zeman and Karel Schwarzenberg as they were the two candidates of the second round in presidential elections. This media response is analysed in newspapers Mladá fronta Dnes, Hospodářské noviny, Lidové noviny, Právo and on internet portals iDnes, iHned, lidovky.cz. This presidential election took place in 2013 and it was historicaly the first presidential election when inhabitants of the Czech republic elected the president directly and that is why not only the selected media but also society took interest in such an occasion. With a certain time distance, this bachelor thesis rates how did media responded on the presidential campaigns of the candidates of the second round of this election and if it was more the printed media or the online reported about this presidential election. Another goal of this thesis is to find out whether any of those two candidates used a negative campaing against his oponent. The theoretical part deals with the terms used in the thesis, with the presidential election itself with biography of the candidates and of course with the media. The practical part contains the analysis of the media response of the selected media, the comparison of online and printed media and also the analysis of...
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Media response to the Czech award-winning Literature for Children and Youth (2016)
Kubiková, Karolína ; Čeňková, Jana (advisor) ; Malý, Radek (referee)
This Bachelor Thesis is focused on analysis of media response to award-winning and award nominated literature for children and youth in 2016. Beside that it provides brief development of trends in publisher's acitivities since 90s to the present. It also describes problems of critical reflection in the area of literature for children and youth. Thesis studies media response to four books for children and youth, Vynálezárium by Robin Král, Klárka a 11 babiček by Olga Černá, Samota není zlej by Lucie Raškovová and Plop! Zdařilé verse a prózy by Ivan Wernisch. The opening part of this thesis determines the goal of this thesis, which is to answer the question how the media cover award-winning and award-nominated books for children and youth. It also determines hypothesis that literary awards Magnesia Litera Award and Golden Ribbon Award affect publicizing of these books. Analytic part then confirms this hypothesis. The book that won both Magnesia Litera and Golden Ribbon was covered the most. There were several media chosen for analysis, there are Česká televise, Český rozhlas, Mladá fronta DNES and news portal idnes.cz, website iliteratura.cz, citarny.cz. From cultural are there are Host, Literární noviny, Tvar and catalogue Nejlepší knihy dětem. Reason for this broad spectrum is an attempt to provide...
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Ota Pavel's Fictionalized Reportages from Sports Environment
Linhart, Jiří ; Čeňková, Jana (advisor) ; Hájek, Roman (referee)
In this thesis I work with four books by Ota Pavel. These are following titles, in chronological order according to a date of publication: Dukla mezi mrakodrapy (Dukla between Skyscrapers), Plná bedna šampaňského (A Carton Full of Champagne), Syn celerového krále (The Celery King's Son) and Pohádka o Raškovi (The Fairy Tale about Raška). Their common characteristic is that - according to a classification of The Institute of Czech Literature - they all represent Pavel's journalistic sports books. I inspect them from two points of view. The first one is the content itself: there at first I analyse Pavel's attitude to a narration and then a character of the text in terms of language, which includes, among others, elements of journalistic and artistic style and stylistic devices. The second view of Pavel's sport reportages issue are their historical and later media response (reviews, studies...). Those will complete a picture of analysed material and serve as an factor to compare gained results with reactions of the expert and media public. My aim is to sum up findings of the narrative and language analyses in the first part and assess the outputs of comparative analysis in the part two.
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