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Marketing strategies of Jazz club Reduta for the theatre improv group Improvariace
Pospíšilová, Martina ; Postler, Milan (advisor) ; Urban, Jan (referee)
The master thesis explains the concept of marketing strategy of Jazz club Reduta and the improvisational group Improvariace. The theoretical part defines the marketing in general, marketing process and marketing mix focused on culture and the cultural product. This part of the thesis deals with the importance of marketing in culture and it describes the typology of audiences. Following the theory and the facts established in it, the practical part is set on monitoring a particular marketing strategy for improvisational group Improvariace and their performances in Jazz club Reduta. The goal is to critically evaluate their strategy and to propose improvements.
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Analysis of the marketing strategy in the selected company
ŠKRLETOVÁ, Hana
This diploma thesis is focused on the analysis of marketing strategies. The aim of the thesis was to analyse and evaluate the current marketing strategies in the company Spojené kartáčovny, PLC, and, on the basis of this analysis, to put forward possible changes of the current state. The theoretical part has been made on the basis of the information gained from the scientific literature dealing with marketing, marketing mix, strategic marketing and systemization of the particular marketing strategies. In the practical part, there is summarised basic information about the company such as the history, development of the logo, structure of the employees or the organizational structure etc. The introductory part is followed by the analyses themselves, the suggestion of the possible changes and the project study on the e-shop and web pages. These analyses include the analysis of the marketing mix, Porter?s analysis of five driving forces, SWOT analysis and creation of the business model.
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Marketing environment of Vietnamese luxury goods market
Ho, Thu Huong ; Odehnalová, Jitka (advisor) ; Campbell, Jan (referee)
This bachelor thesis monitors the luxury goods market in general, then it analyzes the Vietnamese luxury goods market, and based on the chosen analyses, it assesses whether this market really has promising opportunities and prospects for the future. The sub-goal of the thesis is to characterize the typical behaviour of Vietnamese luxury goods consumers and to analyze and formulate possible recommendations of marketing strategies for a specific, selected company operating on the Vietnamese market for luxury goods.
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Adaptation of Marketing Strategy of the Callan School in the Czech Republic.
Zhuravlova, Milena ; Halík, Jaroslav (advisor) ; Luzanová, Marianna (referee)
This thesis deals with the characteristics of teaching method of the Callan School and the possibility of its adaptation in the Czech Republic. The research work is carried out using standardized research methods: PEST analysis of the environment in the Czech Republic in relation to organizing language courses; research of mentality of inhabitants of the Czech Republic and their relationship to education and teaching of foreign languages; SWOT analysis and description of the Callan and the other methods. The main contribution of the thesis is to evaluate the possibility of adaptation of new methods in the Czech Republic with regard to local customs and possibilities of population. The thesis also contains description and philosophy of the Callan method for familiarizing readers with its essential features.
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Marketing Plan of Garden Center Premysl Pisar
Krausová, Dagmar ; Kovář, František (advisor) ; Tolar, Václav (referee)
Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.
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Influence of advertising on the customer
Homolová, Kristína ; Průša, Přemysl (advisor) ; Perdík, Marek (referee)
This study has helped to conclude the level of influence of advertising on the customer. The main subject of research is the advertising techniques used by the Coca Cola Company. The theoretical aspect of the thesis concentrates on terminology in marketing such as advertising, communication, marketing, marketing mix, and marketing strategies. The practical aspect contains analytical research based on a conducted questionnaire. This study has contributed in determining the level of influence that advertising has on certain target groups, as well as the other variables that may influence consumer's perception in the market place
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Marketing strategies of CzechTourism agency
Kováč, Jakub ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with marketing strategies of CzechTourism agency, the association of tourist destination The Czech Republic. The aim of the thesis is to analyse these strategies in order to provide complete overview of marketing activities of the agency. The theoretical part focuses on the process of marketing strategy in general, specifics of "non-profit" organizations' marketing and marketing of tourist destinations. The practical part provides the situation analysis of The Czech Republic, the introduction of CzechTourism agency and analysis of its marketing activities.
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Marketing and communications strategies of McDonald's
Antalíková, Eva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
How can a company achieve its goals in a particular market? How to sell its product to the consumer? How to be successful and to maintain its position as long as possible? These questions I sought answers in my work. I focused on marketing and communication tools used by McDonald's to retain the favor of their customers and to gain new customers in new markets.
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