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Analysis of causes of succesful business of particular company
Magdinová, Romana ; Krause, Josef (advisor) ; Špička, Jindřich (referee)
The aim of this thesis is to analyze key success factors of Movychem Ltd. and draw up strategic analysis of the company. The work is divided into two main parts. The theoretical part defines methods of analysis, the reasons for establishing and above all the structure necessary for the preparation of strategic analysis . In the second, practical part, the knowledge is applied to a particular company. The main focus is on the delineation of the key success factors in the company, which will be drawn precisely on the basis of strategic analysis.
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Návrh na zlepšení pozice malého podniku
Horák, Jakub
Horák, Jakub. Proposal to improve the position of small company. Bachelor thesis. Brno: Mendel University, 2014. This bachelor thesis is focused on the recommendation of the proposal in order to improve the position of small company Horimex cars s.r.o. This thesis includes the strategic analysis of the external and internal environment through the specific methods, the purpose of these methods is to determine the strengths and weaknesses of the company, opportunities and threats and key success factors. The result of analysis is the strategy at the corporate level and
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Strategic analysis focusing on key success factors for business start-up
Vostarková, Šárka ; Dvořáček, Jiří (advisor) ; Lukeš, Martin (referee)
This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.
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Start-up Company Valuation when Applying Strategic Marketing Methods
Štěpánek, Michal ; Svačina, Pavel (advisor) ; Rýdlová, Barbora (referee)
The thesis is aiming to describe a procedure suitable for business valuation of start-up companies. Secondary aim is to provide the value itself. There are several methods described in the theory, which are utilized to define the strategic position of a start-up company. Most of them come from strategic marketing. Chapters about finances and risk follow and work with the conclusions about the strategic position of the company. The application part starts with defining strategy and concludes with market value estimate. In respect to the width of the topic, the application part is aimed at core aspects only.
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Strategic Analysis of an Enterprise
Knapová, Jitka ; Kovář, František (advisor) ; Březina, Tomáš (referee)
Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
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Strategic Analysis of an Enterprise
Voborská, Jana ; Kovář, František (advisor) ; Janů, Ilona (referee)
Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.
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