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Marketing Communication
Bulínová, Sabina ; Ing. Jitka Veselá, Ph.D (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
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Internal environment and windows
Buřič, Jan ; Rubinová, Olga (referee) ; Počinková, Marcela (advisor)
The aim this diploma thesis is the design of heating and hot water in the building of a primary school in Trhové Sviny. The first part dealt with the issue of indoor environment and windows. The second part deals with a separate proposal heating and hot water in primary school. As a heat source was designed gas boiler, the second variant hot transfer station. The third part consists of technical reports and drawings of the specified object. The fourth part deals with the assessment of surface condensation on the surface of the window panes.
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Firm Analysis by Different Methods
Šálková, Petra ; Ing.Bc.Adam Ondruška (referee) ; Hanušová, Helena (advisor)
The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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Strategický plán společnosti provádějící elektroprojekční a montážní činnost
Hrabalík, Michal
This diploma thesis addresses the issue of determining the strategy of a company operating in a complex electrical engineering market. The aim was to develop a concrete form of possible strategies based on a thorough analysis of both the in-ternal and external environment of the company. The means that served this pur-pose are, for example, Porter's model of 5 competitive forces, PEST analysis, or the SPACE method. The achieved results are very specific recommendations and a proposal for further action of the company within the framework of increasing its competitiveness and increasing its market share. These recommendations will lead to an increase in margins over a 5-year horizon and also to a significant in-crease in sales in the longer term.
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Competition analysis of ski schools
Šillarová, Kristýna ; Ruda, Tomáš (advisor) ; Opelík, Daniel (referee)
Title: Competition analysis of ski schools Objectives: The main objective of the bachelor thesis is to compare the two strongest ski schools in a region in the Czech Republic, which is achieved by analysing the internal environment of the two selected ski schools. The marketing research is carried out by means of in-depth interviews with the managers of each ski school. Based on the marketing research, the ski schools are compared. The result of the work simplifies the decision-making process of users and employees and proposes recommendations to managers taking into account these results. Methods: The qualitative research method is used in this thesis. For qualitative research, the main method is in-depth interviews with ski school managers, which are combined with document analysis. Based on the information obtained, the McKinsey 7S model is constructed, which helps to identify strengths and weaknesses. These factors are evaluated using the IFE matrix. The paper concludes with a comparison of the internal environment of the companies. Results: The result of the work is an internal analysis of two ski schools in a region in the Czech Republic. From this analysis, specific strengths and weaknesses of both companies are identified, which are further evaluated and also used to compare the company's...
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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