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Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
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Strategický plán společnosti provádějící elektroprojekční a montážní činnost
Hrabalík, Michal
This diploma thesis addresses the issue of determining the strategy of a company operating in a complex electrical engineering market. The aim was to develop a concrete form of possible strategies based on a thorough analysis of both the in-ternal and external environment of the company. The means that served this pur-pose are, for example, Porter's model of 5 competitive forces, PEST analysis, or the SPACE method. The achieved results are very specific recommendations and a proposal for further action of the company within the framework of increasing its competitiveness and increasing its market share. These recommendations will lead to an increase in margins over a 5-year horizon and also to a significant in-crease in sales in the longer term.
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Competition analysis of ski schools
Šillarová, Kristýna ; Ruda, Tomáš (advisor) ; Opelík, Daniel (referee)
Title: Competition analysis of ski schools Objectives: The main objective of the bachelor thesis is to compare the two strongest ski schools in a region in the Czech Republic, which is achieved by analysing the internal environment of the two selected ski schools. The marketing research is carried out by means of in-depth interviews with the managers of each ski school. Based on the marketing research, the ski schools are compared. The result of the work simplifies the decision-making process of users and employees and proposes recommendations to managers taking into account these results. Methods: The qualitative research method is used in this thesis. For qualitative research, the main method is in-depth interviews with ski school managers, which are combined with document analysis. Based on the information obtained, the McKinsey 7S model is constructed, which helps to identify strengths and weaknesses. These factors are evaluated using the IFE matrix. The paper concludes with a comparison of the internal environment of the companies. Results: The result of the work is an internal analysis of two ski schools in a region in the Czech Republic. From this analysis, specific strengths and weaknesses of both companies are identified, which are further evaluated and also used to compare the company's...
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Assessment of the Economic Situation in the Corporation, Proposals and Recommendations for its Improvement
Volánková, Nikola ; BA, Renata Šrámková (referee) ; Hanušová, Helena (advisor)
The diploma thesis deals with an assessment of the economic situation of the selected limited liability company (hereinafter referred to as “PODNIK”) and introduces a number of proposals for its improvement. The company operates in the field of industrial filtration and manufactures custom technological complexes. Strategic analysis was used to evaluate external and internal factors that have an impact on the company. This evaluation reveals the strengths and weaknesses of the company and what opportunities and threats the company faces. The results put forward the proposals on the basis of which the economic situation of the company can improve.
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Marketing Communication
Bulínová, Sabina ; Ing. Jitka Veselá, Ph.D (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
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Compact Sensors for Evaluation the Thermal Comfort
Kazkaz, Mohammad ; Fiľakovský, Karol (referee) ; Šafařík,, Pavel (referee) ; Pavelek, Milan (advisor)
Teplota vzduchu je nejčastěji používaná k posouzení tepelného stavu vnitřního prostředí. Avšak teplota vzduchu sama o sobě, je v mnoha případech pro toto posouzení nedostatečná. Hlavním cílem disertační práce je vyhodnotit tepelný stav vnitřního prostředí a specifikovat parametry, které na něj mají vliv. Teplota vzduchu, střední radiantní teplota, rychlost vzduchu a vlhkost vzduchu jsou čtyři základní parametry, které určují tepelný stav vnitřního prostředí. Vzhledem k tomu, že tepelný stav prostředí závisí na mnoha aspektech, byly odvozeny veličiny, které zahrnují kombinovaný účinek několika nebo všech těchto parametrů k určení tepelného stavu prostředí. Jedná se např. o efektivní teplotu, teplotu kulového teploměru, operativní teplotu, ekvivalentní teplotu, PMV a PPD indexy... aj. V dnešní době existuje spousta vysoce přesných senzorů, které mohou zhodnotit tepelný stav vnitřního prostředí. Z důvodu jejich vysoké ceny jsou používané převážně pro účely výzkumu. Předkládaná práce se převážně soustředí na vývoj kompaktního deskového senzoru pro vyhodnocení tepelného stavu vnitřního prostředí. Zaměřuje se hlavně na nízkou cenu senzoru společně s dostatečnou přesností. K dosažení cíle této práce jsou provedeny následující postupy: • Analýza environmentálních faktorů ovlivňujících tepelný stav prostředí. • Studium dopadu teploty vzduchu, střední radiantní teploty a rychlosti proudění vzduchu na tepelné indexy: teplotu kulového teploměru a operativní teplotu. • Teoretické porovnání teploty kulového teploměru a operativní teploty. • Navržení, rozvoj a konstrukce nového deskového senzoru pro posouzení tepelného stavu vnitřního prostředí. • Navržení a konstrukce testovací komory pro porovnávání senzorů tepelného stavu prostředí. • Kalibrace zkonstruovaného senzoru měřením fyzikálních veličin charakterizujících tepelný stav prostředí. • Testy směrové závislosti vyvinutého deskového senzoru a porovnání s kulovým teploměrem v testovací komoře. • Srovnání teoretických řešení s provedenými měřeními v testovací komoře. Výsledkem této práce je vlastní teoretické srovnání teploty kulového teploměru a operativní teploty ve vybraném rozsahu teploty vzduchu, střední radiantní teploty a rychlosti vzduchu pro možnost hodnocení tepelného stavu vnitřního prostředí pomocí kulového teploměru. Hlavním výstupem je však navržení a zhotovení jednoduchého deskového senzoru, který by byl dostatečně přesný pro měření tepelného stavu prostředí. V rámci disertace byla postavena také testovací komora a bylo provedeno testování vyvinutého senzoru pomocí měřicího systému INNOVA.
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Strategic analysis
Čížek, Jan ; Krause, Josef (advisor) ; Sieber, Patrik (referee)
The topic of this bachelor's thesis is strategic analysis of company Pivovar Vysoký Chlumec a.s. The main targets of this thesis are analysis of company's position and try to recommend some suggestions to the future with some tools of strategic analysis, which should help for develop the company. For the evaluation of actual position will be used methods like PEST analysis, Porter model of 5 forces, VRIO analysis, financial analysis and SWOT analysis that summarize the whole strategic analysis. On the basis of the SWOT analysis there will be formulated the strategic recommendation for the future that should help the company in the beer market. These strategies can be also an inspiration for management and their plans for developing the company.
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