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Internationalization Activity Plan for Selected Organization
Bednářová, Markéta ; Hirš, Jiří (referee) ; Chlebovský, Vít (advisor)
The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.
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Internationalization of Company EPRIN, spol. s r. o. on Slovak Market
Bártek, Ondřej ; Jelínek, Jan (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on the possible forms of internationalization. The aim is to propose possible strategies of internationalization of EPRIN, spol. s r. o. company on Slovak market. Theoretical resources deal with the explanation of different approaches to internationalization and possible forms of entry into foreign markets. After the theoretical resources follow analysis of the current state, where company is described, are made analyses and is summarized its competitiveness. On the base of finding is suggested a possible strategy to reach foreign market, which should bring new customers, to help raise the profile and reach out to other markets.
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Development of Business Strategy for Expansion of Company
Maršálková, Michaela ; Kubíková, Šárka (referee) ; Zich, Robert (advisor)
This master´s thesis focuses on the development of a business strategy of a Czech company that produces natural probiotics and prebiotics with the aim to expand abroad. The theoretical part of the thesis explains the concepts of internationalization, motives and barriers to entry, international marketing communication and strategy. The analytical part evaluates the current business strategy for the Czech Republic, selected foreign markets, competition and riskiness of foreign markets, which serves for the proposals part. In the proposals of the thesis, defines the changes and links of the business strategy, a recommended timetable for internationalization and an assessment of assumptions.
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Entry of the Selected Company to the Foreign Market
Drábková, Markéta ; Dlouhý, Ondřej (referee) ; Chlebovský, Vít (advisor)
Master ‘s thesis „Entry of selected company on foreign market” deals with entry of Spielberg Brno Arms s.r.o. (hereinafter referred as Spielberg Brno) to French market. The theoretical part contains the development of the internationalization of companies, includes variants of entering the foreign market and risks arising from international trade. It also characterizes individual economic analyses - PEST analysis, Porter's five forces model, SWOT analysis. The practical part focuses on the company itself, the export article and analyses. The last part of thesis proposes a concrete strategy of entry into the French market based on the analyses mentioned above.
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Methods of websites localization
Nikulcha, Maxim ; Jašková, Jana (referee) ; Šťastná, Dagmar (advisor)
Podniky se už dlouho snaží rozšířit své trhy do globálního měřítka. V počátcích mezinárodního obchodu bylo poměrně obtížné navazovat spojení mezi jednotlivými zeměmi kvůli nedostatku spolehlivých komunikačních systémů. Avšak situace se změnila, když se internet stal globálním zdrojem komunikace. Internet zavedl nový způsob prodeje výrobků a služeb pomocí webových stránek. Cílem této práce je rozšířit současné znalosti o lokalizaci webových stránek. V práci je definován proces lokalizace v rámci translatologie, její vznik a rozdíl mezi lokalizací a kulturní adaptací. Kromě toho se bakalářská práce popisuje klíčový metody lokalizace, se zabývá typickými chybami při lokalizaci a poskytuje doporučené postupy. Praktická část provádí analýzu lokalizace vybraných webových stránek s důrazem na jejich funkčnost. Výsledky práce by pomohly vývojářům a překladatelům lépe porozumět procesu lokalizace a vyhnout se chybám v budoucích projektech.
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Integrace zahraničních vědecko-výzkumných a akademických pracovníků v České republice
FICHTNEROVÁ, Eva
Foreign experts in higher education and research institutions guarantee international scientific cooperation and the quality of educational programs. Some obstacles harm their quality of life and prevent them from engaging in the work process in a new social environment and from performing professional and scientific work, which affects not only their well-being and health but also the employer's competitiveness. The field of services for foreigners on campus is not systematically researched in the Czech Republic, and therefore there are not enough theoretical basis, information, or procedures recommended for the process of their integration. There is a lack of setting up a system of services and rules involving intercultural and ethical approaches for adaptation to the new environment. This dissertation aimed to find out selected aspects of the integration of foreign scientific-research and academic workers in scientific-research and higher education institutions in the Czech Republic. Quantitative research was chosen, the research tool was a questionnaire, and all public universities in the Czech Republic and the Academy of Sciences of the Czech Republic were approached. Feedback was obtained from 221 respondents. Data were analyzed in SASD 1.4.10. and SPSS, version 24, and supplemented with qualitative research ? by coding answers to open questions in the Atlas.ti program. The analyzes demonstrated statistical connections between the variables and revealed problematic areas and shortcomings in the work, social and cultural integration of foreign experts. As the biggest obstacles, respondents identified complicated administration, the Czech language as the only official language, and problems with providing basic life needs (accommodation, school facilities, health care), but also pointed to socio-cultural differences. They identified shortcomings in the services provided, which currently vary in quality and are different for each institution. This is the first and very unique feedback with examples that should lead to further research in this area and the incorporation of evidence-based practice within integration strategies. The result of the dissertation not only identified selected aspects of integration, but also resulted in a recommendation for the implementation of complex integration services for foreign professionals disadvantaged by a foreign environment, which will help in removing obstacles and support the creation of measures and rules for solving dilemmas arising from the diversity of cultures, social values, and religions. The practical impact of the proposed concept should result in satisfied foreign employees with good mental and physical health and be a prerequisite for problem-free integration into our society. A high level of quality of life in a scientific and academic environment will thus be able to guarantee the improvement of the Czech Republic's excellence in the field of education, science, and research. The findings should be an impetus for further intercultural education and the deepening of internationalization efforts at home.
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Špecifiká internacionalizácie slovenských malých a stredných podnikov
Reháková, Diana
Thanks to globalization and internationalization of the world economy there arise new opportunities for enterprises. Fast development of economy puts emphasis on international trade and companies should use the opportunity to penetrate the world market. This thesis deals with the internationalization process of small and medium Slovak enterprises. The aim of the thesis is to identify the specifics of internationalization of Slovak SMEs, to define the main themes and barriers of entry of business to the foreign market and to identify the key risks related to internationalization process.
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