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Basic aspects of the brand evaluation
Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
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Special influences affecting the price of real estate
Kulil, Vladimír ; Mikš, Lubomír (referee) ; Abraham, Karel (referee) ; Matějka, Libor (referee) ; Telec, Ivo (advisor)
The subject matter of this dissertation thesis is a proposal for a method of valuation of special effects that with impact on real estate prices. It deals with proposed procedures for valuation of intangible assets, and definitions of such property. Special effects are in particular name, historical value, design, quality of layout, security aspects, accessibility, conflictful groups of inhabitants in or near the property, and location. The value of special effects can be calculated as the difference between usual value and the material value of such property without coefficients of merchantability. For appraisal by official price, the thesis suggests to amend certain provisions and sections of the Act on Property Valuation No. 151/1997 Coll., and the implementing regulation of this Act, as amended. Part of the methodology is a general proposal for a method how to divide the assets into tangible and intangible part. As concerns the concrete procedure when calculating real estate prices, the thesis specifies procedure for special effects valuation. A form of cumulative matrix comprising all such effects has been drafted. Prices in single methodologies for assets valuation has to be adjusted by reasonable quantity of impact. For real estate on the territory of the Czech Republic will be used also coefficients of merchantability Kp in accordance with the price regulation considering their development in historical statistics.
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Changes in Consolidated Financial Statements as a Result of Changes in the Size of the Share in the Company
Křenková, Vendula ; Škodová, Eva (referee) ; Rajchlová, Jaroslava (advisor)
The diploma thesis is focused on the issue of consolidated financial statements, namely the change of the consolidation method, the consolidation group Energie - stavební a báňská. The theoretical part defines the basic concepts and ways of calculations related to the topic. In the analytical part, the thesis deals first with the analysis of the current economic situation of the group, as well as with the calculation of the full consolidation method. This area will proceed freely to the design part, which includes a concrete proposal for streamlining the economic results of the consolidation group. Finally, the effects of the proposed change in the consolidation method will be fully evaluated using financial analysis.
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Creating marketing strategies in building goodwill construction company
Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
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Differences between the Czech Accounting Legislation and International Accounting Standards of Long-Term Assets
Valihrachová, Lea ; Fiala, Viktor (referee) ; Pernica, Martin (advisor)
There is a significant number of differences between the Czech accounting legislation and the International Financial Reporting standards in the area of posting and presentation of non-current assets. These are eliminated by the process of harmonization within the European Union. Harmonization process shows clear advantages for the users of financial information; however, the process is still not fully completed. Continuous changes in accounting rules also bring to business a lot of complications and additional costs. The diploma thesis presents a comparison of both accounting conceptions; shows a discussion on their advantages and disadvantages and demonstrates the impact of different approaches to booking for non-current assets to the financial statements of a business entity.
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The issue of Goodwill as an integral part of the value of the construction company
Lipovská, Zuzana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focuses on the value of the goodwill and the value of the brand of the selected construction company and the methods currently used for their determination. In the theoretical part of the thesis are described basic theoretical terms, which relate to the issue of goodwill, brand, construction company and their value. I also describe methods of goodwill and brand calculation and managed interview method. At the end of the theoretical part, I described marketing planning. In the practical part of the thesis, the thesis deals with selected methods of valuation of goodwill value and value of company brand. I have set three hypotheses and questions about a controlled interview. At the end of my diploma thesis, I proposed marketing strategies to maintain and enhance the value of goodwill and company brand.
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Finding out the marketing processes of a construction company
Mášová, Veronika ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The bachelor thesis is focuses on the calculation of the value of the goodwill of the selected construction company using a few methods and on a recommendation of a convenient combination of these methods. In the theoretical part of the thesis I explained basic theoretical terms from the construction marketing field, including the division of the construction market. After that there is defined the concept of goodwill following a few methods for its calculation. At the end of the theoretical part, I described marketing planning. In the practical part of the thesis, there are elaborated selected methods of valuation of goodwill. After-wards I made an analysis of the environment of the company using SWOT analysis. At the end of my bachelor thesis, I proposed a marketing strategy on the ba-sis of obtained results and obtained information and also I proposed an appropriate combination of the methods of valuation of goodwill.
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Extension of the Consolidated Group for the Selected Group
Štěpánová, Markéta ; Kubovic, Pavel (referee) ; Rajchlová, Jaroslava (advisor)
The master’s thesis focuses on the issue of the consolidated financial statement of WOOD-FOREST GROUP a. s.. On the basis of theoretical knowledge referred to in the first part of the work is then reviewed consolidated group and its changes are made. Due to insignificance selected subsidiaries not included in the consolidation and the preparation of a new consolidated financial statements is made. At the conclusion are evaluated the impacts of the changes by using selected indicators.
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