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Marketing mix FC Tango Brno
Belejová, Iva ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix FC Tango Brno Objectives: The objective of this bachelor thesis is to analyze marketing and communication mix of futsal club FC Tango Brno, to highlight the strenghts and weaknesses and propose measures for its improvement. Methods: What I needed to do in my thesis was to analyze the internal documents as well as focus on the current situation of the club and also to create a collection of club's data (economic data). Furthermore, I also used a ,,interview method" with the club's president Jiří Štěrba, players and fans representative. Results: Based on the analysis of the marketing and communication mix of a futsal club it was found what kind of marketing resources the club uses and where the lack of use of these tools can be seen. Mainly the communication tools have not been effectively used so it is necessery to suggest the steps leading to their improvement in the following years. Suggestions were formulated in a way they would go down with possibilities of the club and were realizable. Keywords: Marketing, marketing of sport, marketing and communication mix, sport, futsal, merchandising
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Marketing mix FC Tango Brno
Belejová, Iva ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix FC Tango Brno Objectives: The objective of this bachelor thesis is to analyze marketing and communication mix of futsal club FC Tango Brno, to highlight the strenghts and weaknesses and propose measures for its improvement. Methods: What I needed to do in my thesis was to analyze the internal documents as well as focus on the current situation of the club and also to create a collection of club's data (economic data). Furthermore, I also used a ,,interview method" with the club's president Jiří Štěrba, players and fans representative. Results: The analysis of the marketing and communication mix of the futsal club has shown that it is also necessary to propose feasible measures that would improve some of the marketing and communication tools greatly. Keywords: Marketing, marketing of sport, marketing and communication mix, sport, futsal, merchandising
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Differences in technical and tactical preparation of futsal and football
Banovič, Tomáš ; Pokorný, Ladislav (advisor) ; Mojžíš, Otakar (referee)
TITLE: Differences in technical and tactical preparation of futsal and football AUTHOR: Tomáš Banovič DEPARTMENT: The department of physical education SUPERVISOR: PaedDr. Ladislav Pokorný ABSTRACT: The aim of this thesis was to map the differences in technical-tactical preparation of the futsal and football. The bachelor thesis is divided into two main parts, on the theoretical part and on the part of the practical. The theoretical part focuses on the general things of football and futsal, concerning their history, creation anddiversity in the training. Also it is described here the divergence of the two sports and in both technical and in terms of tactical. The practical part consists of a questionnaire survey and from the individual in- depth interview. The questionnaire survey whether the performance of the player and the quality of the competition, which it operates, affecting the technical and tactical maturity. During the individual in-depth interview, which was conducted with the professional football player and the occasional futsal player, the interviewee answered the 20 questions, which were of a similar nature as questions for other respondents from the survey. The aim was to find out whether a professional football player and occasional futsal player has similar technical and tactical habits as...
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Analysis and Prevention of the Most Common Injuries Among the Players of Futsal FIFA in the Czech Republic
Steiniglová, Tereza ; Pavlů, Dagmar (advisor) ; Novotná, Irena (referee)
Title Analysis and Prevention of the Most Common Injuries Among the Players of Futsal FIFA in the Czech Republic. Objectives The aim of this thesis is to introduce one of the dynamically developing modifications of Football - futsal FIFA, assess injuries and point out the importance of using preventive measures. Methods In this thesis, it is used the method of research available to Czech and foreign sources and the method of written questioning - non-standardized questionnaires. This method is used to analyse the most common injuries, injury prevention measures and to obtain information about existing experience of players with physiotherapy. This questionnaire was distributed to the 27 clubs playing futsal 1st, 2nd and lower league competition. A total of 400 players were approached, the data were processed by 236 players (59% return). For data analysis software was used Microsoft Excel® for Mac, 2011. Results It was injured 136 of the 236 surveyed players in season 2015/2016. It corresponds to 42% incidence of injuries. Data obtained from non-standardized questionnaire survey shows that the most common injury to players in the FIFA Futsal Czech Republic is the area of the lower extremity (66 %). Detailed analysis shows that the most common injured segment was ankle joint, which occupies 49 % of...
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AC Sparta Prague futsal marketing mix and proposals for the improvement
Pánek, Jan ; Štědroň, Bohumír (advisor) ; Pecinová, Markéta (referee)
Title: AC Sparta Praha futsal marketing mix and proposals for the improvement Objectives: The main objective of this bachelor work was to examine a marketing mix of AC Sparta Prague futsal club and based on the acquired information propose measures which will lead to the improvement of the current situation as well as the bigger public interest. Methods: In the theoretical part was an analysis of documents applied. A structured interview with open questions was used to acquire basic information about the club, the current marketing mix and the information needed for the executed analyses. Based on the observation of "A" team matches, the case study and the study of documents the survey of club environment conditions was conducted. PEST analysis and the analysis of sources were used for club environment analysis. SWOT analysis was created to sum up all found out information. Results: Results have displayed unprofitable functioning of AC Sparta Prague futsal club and deficiencies in the marketing mix, primarily in a club merchandising, accompanying program and promotion. Keywords: futsal, interview, sports marketing, SWOT analysis
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Analysis of errors futsal referees in relation to their position and physical activity on the pitch
Kresta, Jan ; Süss, Vladimír (advisor) ; Buzek, Mario (referee) ; Votík, Jaromír (referee)
Title: Analysis of errors futsal referees in relation to their position and physical activity on the pitch Problem: Description of the performance of the referee should be one of the key aspects of the futsal referees system preparation. The current situation, according to knowledge of descriptors of futsal referees performance is not sufficient and adequate to those players' or referees from other sports games. These descriptors will help in the planning and implementation of a systemic approach to futsal referee training in the Czech Republic with the possibility of transfer to the international level. The issue is whether futsal referee error in the assessment of game situations changes in connection with its status and physical strain in the game. Objective: The main objective is to contribute to solving the problems of performance analysis referee in sports games. The specific objectives of the work are: exploration and description of physical activity of futsal referees in the game; description and explanation of referee decisions in relation to their position on the pitch and physical activity; make recommendations supported by the results of the work which will help in the upbringing and education of futsal referees in the country the position on the field - to obtain evidence for systemic...
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Project of the sport event OVB Cup Praha 2013 management
Fried, Jan ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Project of the sport event OVB Cup Praha 2013 management Objectives: The main objective is to create a project of management and marketing of the sport event OVB Cup Praha 2013. Methods: I chose these methods: participative observation, interview with the use of instructions, brainstorming method, competitor's analysis and SWOT analysis. Results: This thesis should result into a project that should enable the complete organization of the sport event OVB Cup Praha 2013. Generally, it will outline procedures that are needed to be undergone when organizing an sport event. Key words: futsal, sport event, sport event management, marketing, sponsorship
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