|
|
Agroturistické služby na Hustopečsku - vybrané formy distribuce a prodeje farmářských výrobků
Petrášová, Leona
The topic of this bachelor thesis is Agritourism services in microregion Hustopečsko: the form of sale and distribution of farm products. The bachelor thesis analyzes the sales and distribution of farm products in the microregion Hustopečsko. The aim of this thesis is to determine what forms of sale of farm products are offered to consumers in this microregion. The personal semi-structured interviews with sellers of farm products, were individually adapted to each respondent to determine the relevant informations. The analysis provides essential information and can be used as a market research for everyone who wants to start a business with this commodity.
|
|
|
Farmers markets
Mládková, Martina ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
This thesis deals with consumers, who buy farm food in Prague and its surroundings. The aim of this work is to find out the awareness and attitudes of consumers in Prague about the possibilities of purchasing farm food, to evaluate the place and frequency of the purchase and their motivation to buy. The theoretical part defines the farmers' markets, their history, the code, the process of establishing the market, the differences between farm and organic food and other forms of farm food sales. On the basis of the questionnaire survey and the results processed in the practical part, the differences in consumer behavior of women and men in different age categories are identified, who is a typical consumer and what preferences he or she has. Based on the final summary, this thesis suggests some solutions and recommendations on how to change the situation for the better.
|
|
|
"The other" geography of alternative food networks: farmers' markets as a travelling concept
Fendrychová, Lenka ; Chromý, Pavel (advisor) ; Kostelecký, Tomáš (referee) ; Pauknerová, Karolína (referee)
Boom of the farmers' markets in 2010 represented a brand new phenomenon in the so far rather calm development of the Czech alternative food networks (AFNs). Unprecedented was the extent of political support at the local and state level as well as the interest of media and consumers. My PhD project originates in the desire to understand this phenomenon. I realized qualitative research of practice and discourse of the farmers' markets in the territory of Prague metropolitan area (PMA) during the years 2011 and 2012. The main research methods included interviews with organizers, observation at the markets, and the content analysis of the mass media. In the course of the research it became obvious that the current academic discourse, rooted primarily in the Anglo-American context, cannot be applied to the Czech reality. Also, the specific features of the farmers' markets in the PMA could only partially be explained by the differences between the Czech post-socialist context and "the West". An interpretation of the boom of farmers' markets in the PMA, consistent with the results of my research, was only enabled by an innovative approach which combines the concept of the travelling theory, postcolonial sensitivity to the mutual relations between source and target contexts, and the findings of the studies...
|
|
|
Media Representation of Farmers'Markets
Pokorná, Kateřina ; Macků, Lucie (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.
|
|
|
Issue of the Farm Markets in the Czech republic
Prošková, Jiřina ; Toth, Štefan (advisor) ; Jan, Jan (referee)
This diploma thesis deals with problems of farmers´ markets. The Consumers
still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of
regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products.
The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops.
The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.
|
|
|
Consumer preferences when shopping at farmers' markets
Benešová, Michaela ; Šánová, Petra (advisor) ; Markéta, Markéta (referee)
The master´s thesis characterizes farmers´ markets and their development, supervisory authorities which are linked with the farmers´ markets, the codex of farmers´ markets and the basic signs of quality. The main aim of the thesis is to identify the preferences and the buying behaviour of consumers who buy food on farmers´ markets and consecutive formulation of recommendation for sellers and producers of the original Czech food products who implement their goods on farmers´ markets based on the findings. The consumer's preferences survey was implemented by a direct interrogation through questionnaires. All age groups were included in the survey. There were 172 questionnaires which were filled and the data were processed to charts and tables and were evaluated through Microsoft Excel. Then an analysis of the dependency of chosen signs was done. The analysis was done using the x2 test of the independency in the IBM SPSS Statistics software and following confirmation or refusal of the hypothesis which were stated in advance. The findings show that the most visited farmers´ markets are the markets on Náplavka. The consumers who participated in the survey prefer the quality of the goods, the freshness of the goods and their own experience the most. The goods which the consumers buy the most often are fruits, vegetables, pastry, milk and dairy products.
|
|
|
Vymezení významných faktorů využití potenciálu farmářských trhů v rozvoji regionu z hlediska formování poptávky
Taušová, Petra
The aim of this master thesis is to define the important aspects of the exploitation of the potential of farmers' markets for supporting the development of local food networks and the benefits of agriculture for the development of Brno region. It is based on the socio-economic research of factors shaping consumer's demand. The survey of consumers' opinions and preferences for the purchase of agricultural products at farmers' markets was performed in the basis of the analysis and synthesis of information from specialized literature and from the research already carried out in the given area. The part of the survey is to define the important factors influencing the buying behavior of consumers at farmers' markets in the region and the evaluation of social benefits of farmers' markets perceived by consumers in the context of regional development.
|
|
|
Modern approaches to the city development planning and conceptions
Kostelecká, Lenka ; Khendriche Trhlínová, Zuzana (advisor) ; Kouřilová, Jana (referee)
The thesis introduces chosen initiatives that reflect the changing atmosphere and social values of population in the economically well-developed part of the world. The change in the social values is a consequence of deepening socio-cultural and economic interdependence of the regions and the cities in the globalised world. Main presumptions of successful implementation of the initiatives are analysed in order to confront it with the environment of the Czech cities. The main objective of the thesis is an evaluation of the readiness for the usage of these new initiatives in the current Czech city development. There is a visible change in social values among the Czech population under way, however that is typical for its hedonic character. Most of the presumptions are more or less fulfilled with the regional differences. Some of the initiatives have even already been successfully implemented with the positive impact on the environment. Therefore further involvement of similar initiatives could be expected in the future.
|
|
|
Slow Food as a modern trend in the Czech food industry and gastronomy
MAŠKOVÁ, Iveta
The quality and origin of food are topics that are currently widely discussed not only in Czech society, but worldwide. High-quality food andmeals, environmental protection, and especially the preservation of regional differences are the key ideas of a movement called Slow Food. The main idea of this movement is the perception of gastronomy as a phenomenon that supports a national and local autonomy, environmental protection, and diningculture. The concept of Slow Food also consists of thoughtful and responsible choice of food by consumersand the preparation ofhigh-quality meals at home as well as in restaurants. This thesis describes the history and basic ideas of the Slow Food organization and focuses on the current impact of this movement in the Czech Republic. The thesis describes the Slow Food movement's stances oncurrent topics of agricultural policies, such as the common agricultural policy of the European Union, biodiversity and genetically modified crops. The thesis also describesa methodology of evaluating a survey that was conducted by the author for the purposes of this thesis. The survey aimed to confirm or to refute concrete hypotheses that were related to the market and business potential of agricultural products, foods and meals that fulfill the requirementsof the Slow Food movementin the Czech Republic.At the same time this thesis also compares prices of Slow Food products with standard food distributed by the international retail chains.
|
|
|
Spotřebitelské chování mladých lidí na trhu biopotravin
Kocourková, Kristýna
KOCOURKOVÁ, Kristýna. Consumer behaviour of young people on the market with organic food. Brno, 2014. 116 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor: Ing. Martin Souček, Ph.D. This thesis deals with consumer behaviour of young people on the market with organic food. In the past recent years the market with organic food has been growing fast in the Czech Republic. Qualitative and quantitative research have been used in the practical part of the thesis, specifically Focus Groups, questionnaire and depth interviews with consumers of organic food and their producers. Based on the results of the research, a model of consumer behaviour and a segment on which the producers should concentrate have been created. The thesis also suggests marketing recommendations which could be practically used.
|
guest ::
