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Ekoznačení jako nástroj snižování asymetrie informací na trhu
Lavická, Jana
The aim of this bachelor thesis is based on a survey of consumer behavior and preferences in the purchase of food to identify and assess important aspects of the formation of organic food demand. Primary research is focused on the evaluation of consumer perception and shaping demand for organic food in the Brno - city Brno - country. Using analysis and subsequent synthesis of primary data collected by questionnaire survey identified the attributes of organic foods, which play a major role in consumer choice in their purchase.
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Organic farming in the Czech Republic (geographic analysis)
SEDLÁKOVÁ, Lucie
The aim of this thesis is processing ÚZEI data for organic agricultural production in individual regions of the Czech Republic in the form of maps and graphs that provide a basic overview of the territorial deployment of crop and livestock production of organic farming. For crop production are given the following information: sown area in the conversion period and in the full organic mode, organic production and the average yield. Data of livestock in organic farming provide information about the numerical status of the individual categories of livestock. Part of the thesis is also devoted to the realization of crop and livestock organic products on the market in 2012. The thesis is part of the project Gaju 019/2013 / S.
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How to motivate primary school children to think and act in an environmental way
CHLOUPKOVÁ, Magda
The contents of the Thesis feature a survey of contemporary international attitude to environmental development and its effect on the educational trends in the Czech republic. Also, the short-term eco-educational project intended for primary school children is included here in the Thesis. The aim of the project is to arouse environmental awareness of children and excite their interest in this matter, which is considered to be the first essential step towards the sustainable development.
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Marketing communications & sustainable development: Conflict or synergy
Trojánek, Štěpán ; Mikeš, Jiří (advisor) ; Binar, Jan (referee)
The aim of this master's thesis is to find out whether there is a conflict between marketing communications and sustainability or if these can benefit from each other and how to apply this synergy in business reality. Firstly, overall impact of marketing communications on sustainable development is analyzed, mainly in terms of communications' content, and a potential role of marketing communications in achieving sustainable development is outlined. In the second part, sustainability is regarded as an opportunity for marketing incl. communications and sustainable marketing is introduced as a suitable reaction to this opportunity. A short analysis of current situation in Czech Republic follows. A great deal of the thesis is devoted to specific recommendations for businesses practicing sustainable marketing, be it on the product, brand or company level. These recommendations are then demonstrated on selected print advertisements. Finally, the thesis presents three ways in which marketing communications can help sustainable development, according to the author: (1) informing consumers about sustainable product and company choices, (2) normalizing sustainable behavior and usage of innovative products and (3) educating consumers.
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Marketing of Green Companies
Nováková, Pavla ; Štědroň, Bohumír (advisor) ; Králík, Tomáš (referee)
The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.
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The analysis of consumer labels with especial focus on their environmental aspects
Kohoutová, Zuzana ; Hadrabová, Alena (advisor) ; Dvořák, Antonín (referee)
This diploma thesis describes marking of goods and services which help raise competitive producers on the market and also help to consumers in decision of purchasing products. In this time there are on the Czech market many labels describing the quality of goods. There is the special focus on the eco-labelling, which is label for positive effect on the environment. In this thesis there is described the history of voluntary approaches in chosen countries. My work analyses labels and their functions on the Czech market. There are also views of consumers on marking goods and services. At the conclusion I investigate producers' options on labels of goods.
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The effectiveness of voluntary instruments of environmental protection as an example of eco-labelling
Doubková, Monika ; Geuss, Erik (advisor) ; Hájek, Miroslav (referee)
The aim of the Thesis is to evaluate the effectiveness of voluntary instruments of environmental protection as an example of eco-labelling and to verify the hypothesis whether eco-labelling is an appropriate instrument to influence consumption and production of environmentally friendly products and services. Based on the characteristics of voluntary instruments of environmental protection this work defines the types of environmental labelling and evaluates under what conditions can be eco-labelling systems, both economically and environmentally, efficient. Focusing primarily on Type I environmental labelling on the basis of summaries of works already carried out, my Thesis studies and evaluates the importance and impact of this tool for consumers, businesses and the environment. The next part of the work is focused on the issue of environmentally preferable purchasing and green public procurement, mainly at the level of the Czech Republic. The practical part verifies the hypothesis about the effectiveness of eco-labelling for example, the National Programme for Labelling Environmentally friendly products and services of the Czech Republic and European Union eco-labelling system. The method of sample survey was conducted and analyzed to what extent these systems are successful at eco-labelling. The survey was conducted among consumers and users of eco-labelling - in the companies involved in the aforementioned eco-labelling systems. The survey was supplemented by the views of experts from the field and has been evaluated by their expert view on these voluntary instruments.
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Ecolabelling in the Czech Republic
Trávníčková, Iveta ; Čamrová, Lenka (advisor) ; Štrěpánek, Pavel (referee)
Bakalářská práce se zabývá tématem ecolabellingu v České republice se zaměřením na označování výrobků ochrannou známkou: ?Ekologicky šetrný výrobek?. Teoretická část práce přináší základní informace o ekoznačení, jako například systém členění ekoznaček a postup žádání o ekoznačku . Praktická část práce se zabývá otázkami, zda se vyplatí označovat výrobky, které jsou ekologicky šetrné, a jaké to má dopady na trh.
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