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Social networks and new media - use in sales of accommodation services in the Czech Republic
Kovařík, Petr ; Pavlíček, Antonín (advisor) ; Galba, Alexander (referee)
Bachelor thesis is focused on comparism the ways of selling and mediating accommodation in the Czech Republic with help of new media and social networks. The main goal is to learn the latest sales methods, for example with help of internet portals, social networks or mobile apps, to evaluate their properties and benefits for both, the accommodation provider and the customer. The theoretical part of the thesis is divided into chapters of different sales methods including their advantages and disadvantages and in the practical part it is possible to see the functioning, operation and demonstration of real data from the portal operated by the solver of this work. The thesis should be beneficial for those who like to travel and want to find new ways to get accommodation and for those who provide accommodations and want to get new clients.
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Back to the Tribe's Womb: Tendencies in Contemporary Culture
Dvořák, Jan ; Činátlová, Blanka (advisor) ; Bílek, Petr (referee)
Michel Maffesoli and Zygmunt Bauman add the traits of Benjamin's flâneur to the (neo-)nomad, namely his "flâneur" gaze and his relation to commodities. But in the concept of nomad these traits gain specific nature - on the field of fashion they transform nomad into migrant, who is capable of creative work with vanitas. Nomad as a travelling flâneur is a stranger-guest and becomes a tourist, willingly getting lost in the city and voluntarily being surprised by unexpected encounters. Tourists relation to his memories could be described with Benjamin's description of mémoire involontaire as a revived punctum. A tourist prepares his memories like a nicely descending ruins. Souvenir is his materialised memory. It's not only a duplicated plastic Eiffel tower, but a magic artifact. It's a collective aura, what's on Benjamin's mind when he writes about aura regression. The private aura comes instead, turning things to talismans, reenchanting the world. The era of postmechanical reproduction reminds one, that there is a way to reproduce not just mechanically but biologically: a bricolage remix is made. Souvenirs descend and take shape of hommogenic rummage which reveals the fundamental form of postmodern metamorphosis: recyclation. This metamorphosis can finally be used when analyzing the settler turn into nomad...
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Travel industry and travelling in the 70s and 80s of the 20th century from the perspective of Czechoslovak citizens
Fürstová, Dana ; Mücke, Pavel (advisor) ; Franc, Martin (referee)
The Master's thesis focuses on the phenomenon of travel from the perspective of Czechoslovak citizens who travelled to destinations offered by travel agencies, trade unions or their employers from the 1970s to 17th November 1989. The time span is defined by the memory of the living narrators, who can refer to their travel in adulthood. The economic and social situation is addressed in the first part of the thesis, followed by issues related to tourism. The main part consists of interpretation of biographical narratives focused on the phenomenon of travel. Synthesis of biographical exploration and acquired data can result in a personal as well as historic view of the travel phenomenon within the defined time span. Findings about travelling and travel industry are summarized at the end of this master's thesis with regard to the present. Powered by TCPDF (www.tcpdf.org)
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Issue of taking leave for teaching and non-teaching staff
Šimonová, Hana ; Kitzberger, Jindřich (advisor) ; Svoboda, Petr (referee)
This bachelor degree thesis deals with the planning of annual leave for teaching and non-teaching staff and with their taking leave in different types of schools and educational establishments in the district of Havlíčkův Brod run by municipalities, in relation to valid legal regulations. It is based on the assumption that annual leave is planned for the purpose of using up all leave of all employees in the year when they are entitled to take it. The thesis summarizes the reasons for which not all annual leave is taken, looks at the compliance with legal regulations and tries to find out in which parts of schools and in which categories of staff the biggest problems with taking annual leave arise and how this affects the school budget. The results of the research survey could be applied in the vocational education of headmasters and headmistresses.
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Holiday Purchasing Behaviour
KADLECOVÁ, Veronika
The submitted thesis analyses purchasing behaviour of consumers in holiday planning for the year 2016. The thesis is divided into six chapters. The first chapters focus on explanation of the purpose of the thesis, a hypothesis definition and methodological workflow, and important theoretical terms. In order to fulfil the purpose of the thesis, a questionnaire survey, interpretation of its results, data analysis, and hypothesis evaluation were carried out. Based on the questionnaire survey results, consumer segments in the holiday market were determined using following categories - gender, age, the highest level of education achieved and an average household monthly net income. For all determined segments, trends in purchasing behaviour were then identified resulting in recommendation for business entities offering holiday packages.
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Leave legislation in Czech republic, and Slovak republic Poland
Niemiec, Iveta ; Bělina, Miroslav (advisor) ; Pichrt, Jan (referee)
Title: Leave Legislation in Czech Republic, Slovakia and Poland Author: Iveta Niemiec Abstract: There are three neighbouring states in the spotlight of this thesis: Czech Republic, Slovakia and Poland. Approach of the annual leave legislation in those countries and mutual comparison could be defined as a main goal. Adumbration of annual leave as a significant part of labour law legislation and its purpose definition, which consists mainly in creating space for recovery and longer rest, is followed by short excursion into the history of legislation development. In this regard the year 1918 is found to be a breakthrough, which opened up the possibility of own legislation in Czechoslovakia and Poland. Getting closer to the leave legislation of particular states is preparation for a comparison of particular institutes and sub-institutes of leave of each labour code. Subsequenlty stated judicature provides an overview of application of legal rules related to the leave. Investigation is concluded by impact of the EU legislation on the particular institutes of the leave. The thesis is finalized by adumbration of inspirational parts of slovak and polish leave legislation. Key words: labour code, leave, recovery, leave entitlement, comparison, inspiration
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Development of Outgoing Tourism in the Czech Republic
Fisková, Lenka ; Havlíková, Michaela (advisor) ; Alena, Alena (referee)
Tourism plays an important role in the world economy and trade. Travel, a phenomenon encompassing individuals and organizations around the globe, has become an integral part of our lifestyle. As a positive effect of globalization, it has connected nations and cultures in a unique web. This thesis follows the development of outgoing international tourism and presents future prognoses in some areas. Tourism industry professionals were polled using questionnaires; findings are evaluated and presented here.
Last chapters of the thesis explore the future of outgoing international tourism by creating possible scenarios of the industry's development.
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Working hours and lunch break in the Czech Republic and selected EU countries
Truplová, Markéta ; Hájková, Ivana (advisor) ; Světlíková, Daniela (referee)
This thesis focuses on defining concepts, which meets every employee at work. There are explained terms regarding working time, rest periods as a break from work or vacation, pay for performance work after the termination of employment legislation in the Czech Republic. The same concepts are also defined in the legislation of France and Germany, where it is pointed out the differences in these jurisdictions, especially the differences in the length of working hours and rest periods in length.
In the practical part presents full and part-time jobs, what are the advantages of individual arrangements and which countries are full or part-time on the contrary, most commonly used. There is also mapped the minimum wage and its level in the countries surveyed, depending on levels of living.
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Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday
Kirchnerová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.
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