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Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
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Proposals for Improvement of Services in the Hotel
Brychtová, Adéla ; Izák, Filip (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.
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Proposal for Improving the Communication Mix in a Selected Company
Gatialová, Martina ; Novak,, Roman (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal for the improvement of the communication mix in a selected company. The thesis is divided into three parts. The first part focuses on theoretical knowledge about marketing and definitions of selected analyzes. The second part consists of analysis of environment of the selected company and marketing research concerning the satisfaction of the company's existing foreign customers. The final part contains the proposals for improving the communication mix, which were created based on the analysis.
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Customer Satisfaction
Svobodová, Eliška ; Krupicová, Dana (referee) ; Schüller, David (advisor)
The bachelor thesis deals with the problem of customer satisfaction of authorized dealer and car repairer CARent a.s Brno. The thesis uses partial analyzes to determine the current state of the marketing environment and also conducts a marketing survey. Based on the results of the marketing survey, measures are proposed to increase the level of customer satisfaction so far.
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Creation of Process Management of the Selected Portfolio of the Company
Krämer, Petr ; Kocábová, Magdalena (referee) ; Jurová, Marie (advisor)
The thesis concentrates on the process of building project management methodology in AAA COLOR company. The first part of this thesis will explain an analyses the process and management of the already executed building project „Reconstruction of the storage hall of Borfers a.s.“. The second part will give suggestions of how to manage building project in AAA COLOR company, whereas the final part will explain the possibility of realisation of those suggestions and their positive contribution to the company.
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Customer Satisfaction and Proposals for its Improvement
Pešlová, Veronika ; Drexler, Tomáš (referee) ; Schüller, David (advisor)
The bachelor’s work deals with issues of customer satisfaction in restauraunt Gaudeo. The theoretical part of the bachelor’s work contains basic terms related to the topics. The second part of the work will be dealt with dissatisfaction based on the data from the questionnaire and on the analysis marketing enviroment. In conclusion will be mentioned improvement proposal for the total satisfaction.
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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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