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Sea Cucumber Exquisite Aquatics
Kulíková, Kristýna ; Brož, Jan (referee) ; Kubíková, Zuzana (advisor)
Bachelor thesis presents a visual identity for the ZONE000FT project that collaborates with contemporary artists and designers to release clothing, posters and other items in limited editions. With a selected artist will be designed a collection of items that will be freely for sale.
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Proposal of Strateggy of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.
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Brand Development of the selected Company
Horák, Jan ; Fait, Petr (referee) ; Chlebovský, Vít (advisor)
This master’s thesis analyses a brand of selected company Engineering Test Institute, public enterprise (SZU), which offers services of testing, inspection and certification. Theoretical part of the thesis is focused on literature research of marketing and branding theories. The key part is the analytical part, which contains a detailed analysis of the current state of the brand "Engineering Testing Institute". The thesis also contains a questionnaire survey focused on both the internal environment of the company and its customers. The research is followed by a final part with possible suggestions on how to further develop the brand.
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Business Plan of Healthy Ice Cream Parlor
Ledvina, Vojtěch ; Oulehla, Jiří (referee) ; Poláček, Tomáš (advisor)
The bachelor thesis will deal with the issue of a business plan. Pre-business decision making, such as choosing a form of business entity (self-employed vs. Ltd.), forms of financing (what product will be most appropriate, or use of own-fund finance). In addition, the work will focus on the possibilities of expansion of the company.
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Strategic Brand Development of Company
Holešovský, Jakub ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.
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Selected contemporary ethical issues of journalists'self-branding in the era of digital media network
Šponerová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines the impact of the process of personal branding in the era of networked digital media on the Czech media scene. With the emergence of new technologies and social networks, society and media have undergone significant transformations, which have led, for example, to changes in the norms of the journalistic profession. The paper focuses on the process of branding in journalism and identifies ethically controversial aspects related to this phenomenon. The analysis of a research sample of Czech journalists reveals diverse approaches to branding. At the same time, it highlights the changes in the perception of the journalistic profession and the penetration of non-media elements into the journalistic field. The study also describes what challenges and opportunities this activity brings. It also points out the shortcomings of ethical standards and the absence of approaches that would reflect the new media reality. Despite its many limitations, the work presents the reality of contemporary journalism and provides a starting point for further exploration of this phenomenon in the Czech space.
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Brand building in art: Case study Damien Hirst
Mai, Binh Thanh ; Ježková, Tereza (advisor) ; Konrádová, Marcela (referee)
Budování značky v umění: Případová studie Damien Hirst Bakalářská práce Autor práce: Binh Thanh Mai Studijní program: Mediální a komunikační studia Vedoucí práce: Mgr. Tereza Ježková, Ph.D. Rok obhajoby: 2023 Abstract This bachelor's thesis explores the phenomenon of personal branding and its application in the art industry, specifically focusing on Damien Hirst's personal brand. The theoretical section defines terms related to the practical part of the work, describing the branding mechanism and the process of creating personal brands in the world of art. Additionally, the most prominent branded galleries, museums, and auction houses are identified. The second section of the thesis conducts a content analysis of various information sources detailing Hirst's life, personality, and work, with the objective of describing the perception and development of the artist's personal brand. The study highlights Hirst's ability to leverage opportunities for building his brand, thanks to his understanding of the art market and consumer society. Hirst also recognized the importance of self-promotion through the media, which he frequently utilized to enhance his brand. Furthermore, the work examines Hirst's role as a brand manager who aimed to shock and attract attention. The thesis seeks to provide insights into the...
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Proposal for Strategic Brand Development Activities
Tvarožková, Klára ; Havíř, David (referee) ; Zich, Robert (advisor)
This thesis focuses on proposals for strategic brand development activities of a Brnobased startup operating in the global market of elemental analysis. The thesis will present theoretical background focusing on the areas of brand, business model, market, competitors and customers. The analytical part examines the current market situation, the competitors' approach to brand development and the existing brand of the startup itself. The proposal part of this thesis creates a possible model for brand development along with suggestions for implementation and increased awareness.
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Proposal for Strategic Brand Development Activities
Gášpárová, Kristýna ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The thesis focuses on the development of the Czech Republic Army as a brand and the strengthening of its reputation. Within the scope of the thesis, the foundations for the successful development of a theoretical framework suitable for building the brand of non-commercial organizations will be defined. The analytical part will be dedicated to the approaches to branding of the Czech Republic Army and other selected foreign armies. Attention will also be paid to other relevant areas that have an impact on brand perception. Based on the analyses conducted, proposals will be developed to enhance the perception of the Czech Republic Army as a modern, innovative, and reliable organization that is also an attractive employer.
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