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Business Plan for a Swimming School Foundation
Nováčková, Klára ; Štěpánková, Kristýna (referee) ; Zinecker, Marek (advisor)
The aim of this thesis is to provide a business plan proposal for swimming school that will offer swimming classes for children in age from 6 month till 4 years. The thesis will be divided into 3 main chapters. First chapter contains all theoretical points needed for further analysis. Analysis of external environment and current market situation is covered in the second part of the thesis. Last chapter consists of the business plan proposal itself and SWOT analysis.
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Business project
Těžký, Martin ; Miskolczi, Martina (referee) ; Mandelík, Petr (advisor)
Bachelor’s thesis introduces business case for expansion of hairdresser’s operating for ten years already in Brno into a more luxurious hairdressing salon. Detailed and comprehensive study of various aspects proves feasibility of the case. This study includes reconstruction of the salon, new equipment, extension of services offer, human resource, marketing communication and financial analysis. Major attention is paid to reality of business case and financial calculation based on conservative estimates of revenues and costs and real potentialities of financing the case from foreign funds.
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Entrepreneurial Intention of Business Development
Pyskatý, Pavel ; MBA, Leoš Vídenský, (referee) ; Žižlavský, Ondřej (advisor)
This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.
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Proposal of Communication Mix of the Selected Company
Valenta, Tomáš ; Baránek, Marek (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.
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Atraktivita odvětví těžebních činností v lesnictví
Pavelcová, Kristýna
Pavelcová, K., The attractiveness of the logging sector in forestry. Master thesis. Brno: Mendel University in Brno, 2023. This thesis analyses the logging sector of the forestry industry. The aim is to determine its attractiveness and to recommend a strategy to existing firms in the sector and firms that are just entering the sector. The analytical tools used to achieve this objective are PESTLE analysis, Porter's five forces model, EFE matrix, GE matrix and SPACE matrix. Recommendations are made in response to the identified opportunities and threats of the sector, taking into account the attractiveness of the sector. PESTLE analysis and Porter's Five Forces Model are used to analyse the sector and identify opportunities and threats. The evaluation of the EFE matrix, GE matrix and SPACE matrix provides information on the degree of attractiveness of the sector and the appropriate form of strategy for the business.
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Midnightdeal jako nová ubytovací platforma
Doušková, Veronika
The main aim of this work is to draft recommendations for strengthening the position of the platform Midnightdeal in the domestic market. The partial goal is to present the platform and discover the potential in the Czech Republic. In the first part, a theoretical overview is created to understand the issue. An external environment analysis using selected methods (PESTE analysis and Porter's model of five competing forces) and an analysis of marketing communication are performed to meet the main goal of the work. To meet the work's sub-goal, the platform is presented along with its unique method of reservation. Based on the results of the questionnaire investigation, the target group of the platform is verified and the potential in the Czech Republic is identified. Based on these analyses, proposals for recommendations may help to consolidate the position.
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Návrh odporúčaní pre zvýšenie konkurencie schopnosti podniku Levické mliekárne a.s.
Balážová, Anna
The bachelor thesis is focused on the proposal of recommendations for the company Levické mliekárne a.s. in order to increase its competitiveness. In the lite-rature search are explained the basic concepts necessary for creating a strategy and also analyses that are later used in the results section. Methods such as PESTE ana-lysis, Porter’s five forces framework and Principle of key factors are used in the ana-lysis of the external and internal environment. All identified opportunities, threats, strengths and weaknesses of the company are summarized in a SWOT analysis. Sub-sequently, using the SWOT matrix are proposed recommendations for the company Levické mliekárne a.s. The most suitable recommendation is financially evaluated and time-limited.
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