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Marketing in Service-oriented Companies
Matochová, Jolana ; Bílek, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
In my final project I decided to attend to the company Veletrhy Brno, a. s., which product, thus fairs, I investigate as a marketing tool. I performed a comparison with other instruments and analyzed the arguments of the company by exhibitors. I realized therefore a marketing research, where I was finding the reception of fairs in terms of exhibitors at exhibition PRODÍTĚ 2011. After the gathering, analyzing and processing all the information I have reached some conclusions and formulation of proposals of marketing strategy with which my graduate work will introduce you.
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Identification of risks of selected business entity by using selected methods of economic and strategic analysis
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
The thesis deals with the analysis of the MSK Břeclav s.r.o. company, identification of particular risks of the company and subsequent optimization of its management and ensuring financial stability. The thesis is divided into several parts. The first identifies theoretical background, the second analyses the club using the organization structure analysis, SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model, MCKinsey 's 7S model and RIPRAN risk analysis method. Based on the identified data, the thesis then provides proposed solutions and their benefits resulting from the performed analyses.
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Cost Optimization of Activity Selected Sporting Club
Toman, Pavel ; Kotrbáček, Václav (referee) ; Lepková, Hana (advisor)
The bachelor thesis deals with the description and analysis of the activities of the hockey club HC ORLI ZNOJMO, Ltd. and subsequent optimization of selected activities (the cost to operation). The work is divided into several parts. In the first part are processed theoretical bases, in the next section are describes the individual activities of sports club associated with the participation team in the Austrian international league and the analysis of the activities of the club. Based on the analysis of the collected data is processed optimization the costs of the club and proposals are submitted and recommending for change.
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Entrepreneurial Intention of Business Development
Reková, Iveta ; MBA, Stanislav Koutný, (referee) ; Bartoš, Vojtěch (advisor)
This diploma thesis deals with making a business plan to expand business, enterpreneurs – individual persons – engaged in a garage. The theoretical part deals with the explanation of basic concepts forming the structure of the business plan and business. In the analytical section is described the company and its current situation. In the last part is suggested the process of develop the business and its achal feasibility. The business plan describes the design for the expansion of renting cars sevices.
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Analysis of the Football Club Břeclav
Kubát, Lukáš ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
This bachlerors thesis deals with the analysis of the football club MSK Breclav. The work is divided into several parts. The first part presents the theoretical background,in the next section club will be analyzed with the SLEPT and SWOT analysis. Based on analysis of collected data solutions and suggestions will be proposed.
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Business Plan of Establishing Student Cafe
Kósová, Michaela ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
This bachelor thesis is draft of the business plan for the estabilishment of student café in city of Brno. Objective of this thesis is to prepare documentation for the launch of the student café. Thesis is divided into three main sections. The first one describes the theoretical bases, which are the basis for next sections. The second one is about carrying out analyzes which outcomes are important for the practical part, where is already-created business plan that characterizes the conditions for its implementation.
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Evalution of the Financial Situation in the Firm
Zapletalová, Simona ; Červenka, Petr (referee) ; Kocmanová, Alena (advisor)
This bachelor’s thesis is aimed to financial situation in the firm Plastika, a.s. within the years 2005 – 2008. Finance situation of this company is judged by finance analytics methods, ktiv concipieted from account statements of the company in these periods. Objectives of thesis is to ktivity ktiv situation and suggested measures to improve current situation of the company
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Analysis of the Selected Firm
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.
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Business Plan
Vítek, Ondřej ; Konečný, Marek (referee) ; Koudelková, Petra (advisor)
This thesis has been elaborated as a proposal of a business plan for establishment of a small-scale production company in the area of sitting furniture without any inner reinforcement. The business activity is supposed to be run as only licenced at the start with a perspective to subsequently change into a limited liability company as a legal entity. The thesis has been subdivided into: theoretical part, which clarifies fundamental notions and limits the issue of the practical part, which contains the business plan itself, marketing strategy and the prospects of realisation of this business intention.
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