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Category management in chosen business company
PINKASOVÁ, Andrea
The bachelor thesis deals with category management. The main aim of my thesis is to find out what is the respondents awareness of the concept category management and if they know how it is use in practise. Another goal is to find out the quality of the two selected categories, namely fruits and vegetables and bread in the retail chain Tesco Stores. The information is collected via questionnaire. Subsequently, the processed results and suggestions for improvement.
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Financial analysis Tesco ČR, Inc.
Le Bat, Hoang ; Holečková, Jaroslava (advisor) ; Staňková, Anna (referee)
The theme of this work is the financial analysis of Tesco stores ČR as for period 2009-2013. The work is divided into two parts. The first part is devoted to theoretical definition of financial analysis. The second part focuses on performance of the company and also the application of the above metioned methods from the first part.
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Retail logistics and supply chain management
Král, Martin ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
The aim of this master thesis ,Logistics and SCM in retail ' is to introduce modern supply chain management (SCM) and logistics approaches and technologies used by multinational retail companies through the example of the TESCO company, while focusing on the UK and Czech retail market. The thesis is divided into two parts - theoretical section describes logistics and SCM with focus on retail markets. The first three chapters introduce the basic SCM concepts, current trends and challenges in retail logistics and identify the key areas of interest of a retail supply chain. The analytical part explores the systematic steps undertaken by TESCO that helped the company gain a competitive advantage on the markets. It begins by outlining the activities of transnational TESCO PLC, which should provide the reader with basic information about the company, its vision and strategy. The last two chapters look into TESCO's supply chain solutions in Great Britain and the Czech Republic with a focus on common traits and features.
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The use of innovative technologies in retail companies
Král, Marek ; Chlapek, Dušan (advisor) ; Bruckner, Tomáš (referee)
This thesis discusses the use of innovative technologies in retail companies. The second chapter describes the basic concepts of retail and marketing, which are a key basis for understanding access to innovative technologies. They are presented in the 3rd section including a description of their use in this area. Then in the 4th section is verified using these technologies in retail stores dealing mainly selling food. In the 5th chapter describes the implementation of electronic shelf labels, which is then verified by a verified implementation of Tesco in the 6th chapter.
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Corporate social responsibility versus food waste
Komínová, Kamila ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The aim of the bachelor thesis is to introduce the concept of social responsibility, to highlight the problem of food waste and to provide possible solutions. The work consists of two main parts - theoretical part and practical part. The theoretical part describes the historical development, definitions and the basic characteristics together with the three main pillars of the concept. The practical part focuses on food waste and provides an overview of the causes and consequences in the environmental, social and economic dimensions. At the same time, there are described steps made by Tesco towards the elimination of waste and possible improvements in the domestic market.
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Econometric analysis of sales of toilet paper in Tesco Stores ČR a.s.
Záhorovský, Radek ; Sekničková, Jana (advisor) ; Dlouhá, Zuzana (referee)
The purpose of this work is to quantify the influences that affect the sales of selected products for toilet paper segment in the retail chain Tesco Czech Republic. The model is based on a long-term observation of the time series of sales and average prices for selected products. For the quantification is used an estimation of exponential function fot model which is subsequently verified. Parameter estimation is calculated by using the software EViews. The work compares the results of the model for different products and searching for the most effective way of promotion for each brand. The calculated parameters can be implemented for the planning of sales for toilet paper segment. The results show differences between branded and private toilet paper brand, that are caused by differences in the perception of quality by consumers.
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Riadenie zásob vo vybranom hypermarkete spoločnosti Tesco Stores SR a.s.
Žurková, Daniela
This Bachelor thesis is on the management of stock in selected companies Tesco Stores, a. S with a specific operation in the Vitriol in the Slovak Republic. The pri-mary objective is to analyse the current state of the inventory management on the basis of inter-related resources of the company. The work is divided into two parts, namely the theoretical part (literaty search) and a practical part (own work). In the theoretical part describes concepts relating to the management of stocks in general, in the practical section is intended to describe the basic information about the selected operating system storage, labelling and the current state of the inventory description promos stocks on the selected product. The final section provides information on the results observed in the practical part and suggestions to improve the operation of the service.
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Local producers support on Czech retail market
Stara, Jiří ; Průša, Přemysl (advisor) ; Pražáková, Emílie (referee)
The thesis was suggested and assigned by Tesco Stores CR. The idea behind is to find out whether supporting local producers can bring a competitive advantage to an involved retailer on the Czech retail market. It is focused primarily on fresh food categories which seem to be the most suitable for local sourcing prefernce. The thesis also considers the relationship between quality-origin-customer expectation. The practical part includes two researches-one studies marketing tools used by retailers present on Czech market in order to promote local producers. The other one provides Czech food producers' opinion on retailers controlling Czech retail market.
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Design of optimization of Tesco e-shop
Procházková, Hana ; Říhová, Zora (advisor) ; Ceeova, Nela (referee)
The thesis titled Tesco Potraviny online e-shop contents detailed customer experience based description of functionalities of the Tesco e-shop and some other e-shops competing on the on-line groceries market. Available methods of multi-criteria decision making allowed a platform for comparative analysis of functionalities of Potraviny online, Potraviny domů and Z-market shopping websites. The customer satisfaction survey had been carried out via a multiple choice questionnaire. A proposal for optimalization of the Tesco e-shop, this being the aim of the thesis, has been put together thanks to evaluation of both data collected and multi-criteria analysis being applied. The thesis also provides some subject related information about the Tesco company and looks into how the e-commerce evolves.
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Effectiveness evaluation of the investment project of retail company Tesco
Mocková, Ivana ; Valach, Josef (advisor) ; Oceláková, Petra (referee)
The thesis deals with the evaluation of investment projects. The first two parts of the work are aimed theoretically. The first part determines which of the methods of assessing the effectiveness suits main aim of the business the best. Part two explains which criterion of the methods based on cash flows leads to better investment decisions. The third part is devoted to the specifics of the retail sector in the forecast cash flows. The last part of the thesis deals with the evaluation of Tescos specific real investment project. The aim is to assess whether Tesco evaluated project effectiveness correctly and used appropriate criteria and assumptions. followed by an analysis of deviations between planned and real values.
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