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Strategic analysis of Bontonfilm promotions s r.o.
Maturkanič, Jiří ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
This master thesis is focused on a company called Bontonfilm promotions s r.o. The company is mainly interested in sales of promotional products and have been founded by the end of the year 2014. Only one year of relevant information about the company were available. Strategic analysis of the company evaluates and proposes a strategy of the company for year 2017. The thesis is divided into theoretical, practical part and the conclusion. The theoretical part is based on specialized bibliographic sources. Strategic analysis contains internal & external analysis, analysis of competitors, BCG analysis and SWOT analysis. Due to the results of these investigations there is a proposed strategy for year 2017 that correspond to the company goals.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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Business Plan - Transformation of Business Company
Mandovcová, Kateřina ; JUDr.Jaroslav Navrátil (referee) ; Rompotl, Jaroslav (advisor)
The main goal of this thesis is a building societies bussiness plan analysis, strategy suggestion and comparison of realization options of suggested strategy. The comparison is going to be done from economical, jurisdictional and taxative points of view. Dissertation will contribute to create theoretical basis for enterprises, which are dealing with basic analysis of bussiness plan, and then the contribution will contain upcoming strategies, especially in practical part of the thesis. This practical part may greatly help to eneterprises with recent bussiness plan.
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International Expansion of a Chosen Company
Nevídal, Martin ; Slavík, Tomáš (referee) ; Koráb, Vojtěch (advisor)
Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.
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Information System Design in the Machine Company
Niedoba, Daniel ; Šunka,, Josef (referee) ; Videcká, Zdeňka (advisor)
This diploma work analyses order to cash process in the company which core business lies within steel construction zinc dipping, preparation of technical proposals and providing of services in transportation and manual works. This thesis includes proposals for process optimization with aim to select new IT system which leads to cost reduction and eventually to the enhancement of company’s effectiveness.
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Logistics in Unilever
Sahánek, Radovan ; Cimler, Petr (advisor) ; Koubalíková, Jitka (referee)
This bachelor this discusses the logistics at Unilever. A considerable attention is paid to logistics as a part of the strategic decision making of the company. To evaluate the effectiveness of logistics integration to the strategy of the company, the theoretical concepts from both areas are explained and combined. Subsequently they are applied to the company. Part of the work is an analysis of the decision to centralize European logistics processes to Hub Katowice.
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Strategy of an Enterprise
Vrabec, Tomáš ; Kovář, František (advisor) ; Šíšová, Veronika (referee)
The goal of this diploma thesis is the execution of strategic analysis of the company Plzeňský Prazdroj, a. s. based on external and internal analysis. Next step is the elaboration of strategy for future company development. The outcome of this thesis is a comprehensive view of the external and internal environment of Plzeňský Prazdroj providing good basis for strategic management. Author of this thesis recommends suitable strategies for the future business development based on these outputs which are corresponding to the strategic plan of company and deriving from the business environment.
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Business plan of a new company
Drbalová, Aneta ; Habrmanová, Blanka (advisor) ; Müllerová, Jana (referee)
The aim of this Master's Thesis is to set up an initial business plan of the ice cream shop in the busy touristic area of the capital city of Prague. The thesis is divided into two parts: theoretical and practical. The theoretical part deals with the analysis of the small and medium enterprise segment in the Czech Republic and the local entrepreneurial environment in comparison with other European countries according to regularly compiled international reports. Additionally, an analyses of specific consumer behaviour will be carried out. The end of the theoretical part introduces the generally recommended structure of a business plan describing closer its respective parts. The practical part applies this structure into practise based on the example of the initial business plan in the traditional ice cream branch. The plan presents a new concept of selling the ice cream including the supplement products. It strives to reflect the up-to-date market needs which were revealed through the conveyed market research. The output of this thesis presents the conclusion regarding the feasibility and attractiveness of this contemplated project that can subsequently serve as a material for the internal management.
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